ALL CHILDRENEQUALLY DESERVE

TO LIVE LIKE THAT…

NOTLIKE THAT!

THERE IS NO KIDIN THE WORLD

THAT ISN’T OUR KID!

YOURDAILY

WEB-MEAL

1 DAY OF INTERNET FOR YOUR KID

1 BELLYFUL DAY FOR A HUNGRY KID

=

ZERO TROUBLE FOR YOU

ZERO HUNGER

FOR THE WORLD

TONALITY

POSITIVE

OPTIMISTIC

ENERGETIC

MOTIVATING

CARING

FRIENDLY

ENGAGING

HOW MUCH:KPI’s and figures

30 000 subscribers

200 MB a day

per user for $1

66 000 MEALS A DAY

3 MEALS A DAY PER KID

22 000 BELARUSIAN NEEDYS

$0,75 per subscriber

$22 500 a day

WHEN:launch and timeline

WHAT:agency challenge

BUDGET

$200 000 KEY-VISUAL

2 MONTHS campaign

LOGO

6 MONTHS subscriber growth

COMMUNICATIONS STRATEGY

15 JUL – key visual approved

TV-COMMERCIAL

1 AUG – product launch

RADIO-COMMERCIAL

HAPPY CHILDRENBRING SUCCESS

TO THE WHOLE WORLD!