AmbITion London, 16.07.09

Wednesday, 22 July 2009

Wednesday, 22 July 2009

Concepts of play - as a way of being, a design theme, and a means to

creativity - are essential to understanding how culture will

develop in the 21st century

Wednesday, 22 July 2009

What We Do.Games & Game DesignArtists & Art Practice

TechnologyPeople & Public Space

NO-MAN‘S LAND

Geocaching

Punchdrunk

Janet Cardiff

Blast Theory

Bill Viola

PS3

World of Warcraft

FacebookARG

Wednesday, 22 July 2009

What We Do.Games & Game DesignArtists & Art Practice

TechnologyPeople & Public Space

Geocaching

Punchdrunk

Janet Cardiff

Blast Theory

Bill Viola

PS3

World of Warcraft

FacebookARGNO-MAN‘S LAND

Wednesday, 22 July 2009

The Festival.

Wednesday, 22 July 2009

Wednesday, 22 July 2009

Wednesday, 22 July 2009

UK’s largest festival of pervasive games and experiences.

The Festival.

Wednesday, 22 July 2009

“…combines all my favourite things about games – play, interactivity, performance, cleverness, technology, participation”

“Enormously healthy, recreational, emotional, human gaming' - Rock, Paper, Shotgun

“… If you are a fan of live, social gaming, there is NOWHERE in the world better to be than in London during the annual Hide and Seek Festival.” - Jane McGonigal 

The Festival.

UK’s largest festival of pervasive games and experiences.

Wednesday, 22 July 2009

The Sandpit.

Wednesday, 22 July 2009

UK’s fastest growing network for pervasive games and players.

The Sandpit.

Wednesday, 22 July 2009

The Sandpit.

UK’s fastest growing network for pervasive games and players.

Wednesday, 22 July 2009

Wednesday, 22 July 2009

Case Studies.

Wednesday, 22 July 2009

Case Study.

LAST WILLpowered by HP LABS

“... Mindblowing”

“An exciting hybrid of art and hi-tech entertainment”

Wednesday, 22 July 2009

Last Will

Wednesday, 22 July 2009

Last Will

Wednesday, 22 July 2009

Wednesday, 22 July 2009

Alex Fleetwood & Holly Gramazio are collaborating to create a new pervasive game.

Filmmaker Ivo Gormley documenting the process.

The entire creative development will be hosted online at playmakers.org.uk. with multiple opportunities for players to become creatively involved in the process.

Case Study.#playmakers

in partnership with NESTA

Wednesday, 22 July 2009

Creative / Cultural / Entrepreneurial

Wednesday, 22 July 2009

Working with You.

Bespoke Productions

Consultancy & Idea Generation

Access to our Network

Wondering where your audience went? We can advise on live experience, event and game design. Need to bring them back? We can help you generate ideas and plans for cost-effective, achievable, multi-platform projects.

We create exceptional white label experiences for brands, broadcasters and the cultural sector, linking live play, online broadcast and shareable content.

London is a thriving network of designers, technologists and makers. We play with all of them. This makes us a T-shaped organisation - we have a deep understanding of play, and a range of partnerships with other specialists. Let us put the perfect team together for you.

Wednesday, 22 July 2009

Value in the Network.

Artists

Events Content

The Sandpit

(the audience)

Wednesday, 22 July 2009

Why Play?

The critical term when analysing the impact of games is not ‘fun’ but ‘engagement’

Henry Jenkins, Professor of Comparative Media Studies, MIT

Wikipedia = 100 million hours of thought

US watches 200 billion hours of TV each year

That’s 2,000 Wikipedia projects of cognitive surplusClay Shirky, ‘Gin, Television and Social Surplus’

Wednesday, 22 July 2009

Alex FleetwoodDirectorHide&Seek

www.hideandseekfest.co.uktwitter: ammonite

www.playmakers.org.uktwitter: #playmakers

Wednesday, 22 July 2009