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15 Fresh Lead Generation Tips That Work

By Brian Offenberger CeM, CSMAMay 21, 2015Alarm Funding Associates Annual Meeting

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Today’s Objective

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Meet Brian Offenberger

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Industry Involvement

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Featured By

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# 1 - Cause Marketing

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Brake Masters Example

“Put a Brake on Breast Cancer”

10% of all brake jobs to YWCA

Record sales + $500,000 FREE Publicity

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Cause Marketing Tips

• Look for an aggressive promotional partner with a logical tie in to your business (police, fire, women’s shelter, community hunger, schools, road enhancements, elderly)

• Promote it in all your marketing, including press releases and all marketing collateral.

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# 2 - Top Search Engine Rankings

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Prospects & Customers Are Online

87% of US population is connected to the internet (UN Population Division)

91% of those with internet access use search engines (Marketing Profs)

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Free Report

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# 3 - Why You Over the Other Guy

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Everyone Has Competition

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How Are You Different

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# 4 - Joint Venture Marketing

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# 5 - LinkedIn Advanced Search

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# 6 - Convey Trust

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Importance of Trust

“The minute we took Brian's suggestion to add the logos of

company's we worked for to our website, our leads TRIPLED.”

Edward Stevens | National Security Service

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# 7 - Responsive Design Website

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# 8 - Facebook Ads

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Facebook Advantages

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# 9 - Use Webinars

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# 10 - Use Email

Transactional Newsletters

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Why Email?

For every $1 spent, $44.25 is the average return on email marketing investment. - EmailExpert "[Infographic] 10 Must Know Email Marketing Stats 2014" (2014)

73% of Females look at email (Listrak 2014)

71% of Males read email (Listrak 2014)

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Transactional

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Get My Newsletter

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# 11 - Train Your SalespeopleSearch Engines

LinkedIn

Facebook

Twitter

Email

Voice Mail

Text Messaging

Digital Collateral

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# 12 - Call to Action Statements

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# 13 - Leverage LinkedIn Groups

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# 14 - Google Ads + Remarketing

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# 15 - Join a Networking Group

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Read my Column in SDM Magazine

Monthly starting June 2015

Sales Best Practices

Ideal for Company Owners, Sales Directors, Sales Managers, Salespeople

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Connect with Me On LinkedIn

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Free Mini Marketing Plan

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How to Reach Me

• Toll Free: (877) 837-8803• Fax: (602) 412-3663• Local: (602) 412-3168

• Website: www.RightOn-NoBull.com• Email: Brian@RightOn-NoBull.com• Facebook: https://www.facebook.com/RightOnNoBull• Address: 5530 East Beck Lane,

Scottsdale, AZ. 85254