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AIRC 9th Annual Conference

A New Outlook on Global Student Mobility: Recruiting in Changing Times December 6 - 9, 2017 Bonaventure Resort

Weston, Florida WelcomefromAIRC’sExecutiveDirector

DearConferenceParticipants:Dear Conference Participants: Welcome to the 2017 AIRC annual conference. I hope you will take the time to learn and share with each other in addition to participating in the wide variety of sessions covering myriad international recruitment topics. We appreciate the generosity of our conference sponsors and supporters in the exhibit hall. Be sure to visit them. We are gathered from across the USA and around the world. Welcome back to the many who come every year and a special welcome to those joining for the first time. We are indeed "Recruiting in Changing TImes" and I hope AIRC will continue to meet your needs as members and supporters. Thank you for joining us this year. Mike Finnell Executive Director WelcomefromtheConferenceCommitteeDear Colleagues, Welcome to the 2017 and the 9th Annual Conference of the American International Recruitment Council. We sincerely hope that your time here the next three plus days will be invigorating, productive and filled with memories as you meet new and old colleagues from around the world. The Conference Committee and the staff at the AIRC national office has put together an array of sessions to reflect our theme of this year’s conference “A New Outlook on Global Student Mobility: Recruiting in Changing Times”. Today, over five million students worldwide cross borders in pursuit of higher education. The mobility of students has changed over time as internationalization of higher

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education has become a worldwide phenomenon in the last decade. As a result, our jobs as international educators are more challenging today than ever before from all angles – politically, socially and economically. There is more competition in recruiting nationally, regionally and globally. In addition to engaging vigorously in the sessions, we hope that you will find time to network with colleagues during the various social events we have scheduled for you. Hearing from a colleague dealing with similar issues is often the most valuable takeaway I get from a conference event. I encourage you to be fully engaged, take advantage of this exciting gathering and have some fun. Jeet Joshee 2017 Conference Committee Chair ConferenceCommitteeMembersAbbieBajaj,StudyMetroAlexandraMichel,CollegeContactErinMacLean,MerrimackCollegeGeorgeKacenga,UniversityofColorado-DenverGeorgeSipos,YamanashiGakuinUniversityGuidoKrickx,SanFranciscoStateUniversityJeetJoshee,CaliforniaStateUniversityLongBeachKayGunyon,UniversityofIndianapolisMeganPrettyman,MontanaStateUniversityRobertaHodges,SonomaStateUniversitySeanCochran,CaliforniaStateUniv.LongBeachSharifulKhan,TPNLStevenBoyd,UniversityofBridgeportValDaily,IDPAIRCConferenceMobileAppSponsoredbyCGACCForyourconvenience,theAIRCconferenceprogramisavailableasafreemobileapplicationforiOS,AndroidandWindows.

TABLEOFCONTENTSConferenceScheduleandParticipantListcanbefoundatthisURL.Presentationswillbepostedtothissitefollowingtheconferenceandarchivedasamemberresource.

https://www.airc-education.org/annual-conference

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MissionStatementTheAmericanInternationalRecruitmentCouncilworkstosafeguardtheinterestsofbothinternationalstudentsandenrollinginstitutionsthroughthepromotionofethical,standards-basedinternationalrecruitmentstrategies.AIRCLEADERSHIPAIRCBoardofDirectorsDavidDiMaria,PresidentUniversityofMaryland,BaltimoreCountyJeetJoshee,President-ElectCaliforniaStateUniversity,LongBeachPiaWood,PastPresidentUniversityofNorthTexasGaryBergman,AgencyDelegateCollegeStudyUSKirstenFeddersen,InstitutionalDelegateSouthernNewHampshireUniversityBryanGross,InstitutionalDelegateWesternNewEnglandUniversityPalleSteen-Jensen,AgencyDelegateEDUDanmarkMichaelWilhelm,InstitutionalDelegateUniversityofNorthCarolina,WilmingtonAbhijitZaveri,AgencyDelegateCareerMosaicNon-VotingMembersMikeFinnell,ExecutiveDirectorAIRCSophiaIliakis-Doherty,CertificationCommissionChairPeninsulaCollege

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AIRCCertificationCommissionSophiaIliakis-Doherty,ChairPeninsulaCollegeIsmaelBetancourtUpperIowaUniversityGeorgeBurkeSUNYUniversityatAlbanyMarilynCheungFoothillandDeAnzaCollegesLindseyGarbenisELSLanguageCenter,UniversityofCincinnatiRyanGriffithPacificUniversityKristaNorthupSannamS4GreetProvoostVirginiaCommonwealthUniversity,QatarAstridSchmidt-KingLoyolaUniversityMarylandStephanieScobyGreenRiverCollegeChunshengZhangUniversityofNorthAlabamaAIRCStaffMikeFinnellExecutiveDirectorJenniferWrightAssociateDirectorandDirectorofCertificationCatherineMarteMemberServicesCoordinator

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ConferenceEventStaff TajahMohr,ConferenceandHotelLogistics SherryShay,ConferenceProgram ChrisTelling,TechnologySupportSpecialthankstoourconferencevolunteersandtoValDailyofIDPEducationfororganizingtheMentorshipprogram.SpecialthankstoCarlosPerezatNOVASoutheasternUniversityforprovidingstudentvolunteers.ConferenceInformation:LanyardColorsKeyBlue:EducatorRed:AgencyGreen:Sponsor,Exhibitor,Otherorganization_____________________________ AIRCwishestothankitsstrategicpartners,andcorporateandconferencesponsorsfortheirgeneroussupport!AIRCStrategicPartners

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AIRCCorporateSponsorsPlatinumSponsor

BronzeSponsor

AIRCConferenceSponsors

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SponsorsandAdvertisersAmericanHomestayNetwork–ProgramAd,InsertCaliforniaLutheranUniversity-ProgramAdCollegeStudyUSInc.–ToteBagsExpeditionAmericaInc.-ProgramInsertGlobalBenefitsGroup–MemberCommunicationsGoodwall–ProgramInsert,MemberCommunicationsICEF–ConferenceEventSponsorInternationalEducationResearchFoundation(IERF)–ProgramAd,MemberCommunicationsiTEPInternational,ProgramAdINTOUniversityPartnerships,PlenaryLuncheonJ1 Sims, Program Insert, Member Communications NOVA Southeastern University, Commemorative Item SaintPeter’sUniversity–CommemorativeItem,ProgramInsertSpark451Inc.,BronzeSponsor,ProgramAd,InsertStudyPortals–ProgramInsertStudyLinkConnect-ConferenceWirelessTerraDotta,CommemorativeItemUstudy,CommemorativeItemExhibitorsAIRCCertifiedAgencyExhibitorsAbroadCampusAccessAmericanEducationAEMS(AadityaEducationandMigrationServices)AlfaBetaInstituteBeijingNewOrientalVisionOverseasConsultingCan-AchieveInternationalEducationCareerMosaicCollegeStudyUS

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CouncilforAmericanEducationEdwiseInternationalEEC(EnbeeEducationCenter)EICGroupGlobalTreeIDPEducationJJLOverseasEducationConsulting&ServicePyramideServicesTheProfessionalNetwork(TPNL)UStudyGlobalValmikiGroupWholerenEducationOtherExhibitorsAcademicAssemblyAirConceptsAmericanHomestayNetworkCollegeStudyUSEducationalCredentialEvaluatorsExpeditionAmerica,Inc.GlobalBenefitsGroupICEFINTEADInternationalEducationResearchFoundation(IERF)iTEPInternationalINTOUniversityPartnershipsJ1 Sims PTEAcademicSannamS4Spark451Inc.StudyPortalsStudyLinkSunriseInternationalEducationTerraDottaUnitedStatesCommercialServiceWednesday,December6,2017

TIME EVENT ROOM

8:30a.m.-7:30p.m.

RegistrationOpen Foyer

9:00a.m.-4:00p.m. Pre-ConferenceWorkshop:DevelopingandImplementinga

GrandBallroomA

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ComprehensiveRecruitmentStrategy

12:00p.m.–7:00p.m.

ExhibitorSetUp GlobalBallroomA,B,C

1:00p.m.-4:00p.m. Pre-ConferenceWorkshop:CreativeBudgetingtoMaximizeROI

GrandBallroomB

1:00p.m.-4:00p.m. Pre-ConferenceWorkshop:DevelopingIntercultural

CommunicationSkillsforaSuccessfulAgency-InstitutionRelationship

Biscayne

2:00p.m.-4:00p.m.

ExternalReviewerWrapUpandCaseStudyQ&A Sanibel

4:00p.m.-4:20p.m.

Mentor–MenteeMeetUp Sanibel

4:30p.m.-4:50p.m.

AIRCNewcomersSession

GrandBallroomD

5:10p.m.-5:50p.m.

AIRCTownHall GrandBallroomD

6:00p.m.-8:00p.m.

OpeningReception MainPool

PRE-CONFERENCEPROGRAM8:30a.m.–7:30p.m.RegistrationOpenFoyerPRE-CONFERENCEWORKSHOPSPre-registrationrequired.9:00a.m.-4:00p.m.DevelopingandImplementingaComprehensiveRecruitmentStrategyGrandBallroomAHowdoesarecruitmentstrategyevolvetoberesponsivetomarketshifts,whileremainingalignedwiththeuniversity’slargerglobalengagementgoals(whicharealsoevolving)?Thisinteractivesessionwillexplorehowuniversitiescreateandimplementaninternationalrecruitmentstrategyasonecomponentofacomprehensiveinternationalizationstrategy.Speakerswillprovideinsightsintoconceptualizingtherightapproachbasedoninstitutionalcultureandgoals,identifyingresources,creatingandmanagingexternalpartnerships,andmonitoringandassessingsuccess.Speakerswill

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bringtheuniversityandrecruitmentagencyperspectivetothediscussion.Attendeeswillgaininsightsintoformulatingtherightstrategyfortheirowninstitutionsandhowtoadaptthatstrategytochangingenvironments.SeanCochran,CalCoffeeandlunchincluded.SeanCochran,CaliforniaStateUniversity,LongBeachTerrenceGraham,CaliforniaStateUniversity,LongBeach1:00p.m.-4:00p.m.

CreativeBudgetingtoMaximizeROI

GrandBallroomBMeasuringReturnonInvestment(ROI)sharessidesofacoinwithInternationalEnrollmentManagement(IEM).ThisworkshopexploresapproachestorecruitmentbudgetingthatcapitalizeuponROIdatainrestrictivepecuniaryenvironments.Participantswillleavetheworkshopwithanunderstandingof(1)zero-basedbudgeting,(2)KeyPerformanceIndicators(KPI)ofrecruitment,(3)methodologiesforbothquantitatively-andqualitatively-drivenROIanalysis,and(4)decisionmakingprocessesthatareinformed,notdictated,bydata.ROIanalysiscanbedifficult,butitisnecessarywhile“RecruitinginChangingTimes.” GeorgeKacenga,UniversityofColorado,DenverJonMaes,TacomaCommunityCollege1:00p.m.-4:00p.m.

DevelopingInterculturalCommunicationSkillsforaSuccessfulAgency-InstitutionRelationship

BiscayneDevelopyourinterculturalcommunicationskillstosucceedinnurturingrelationshipsbetweeninstitutionsandagenciesthroughthishighlypracticalworkshopinvolvingreallifecasestudies,simulations,andexercises.AlexandraMichele,ManagingDirector,CollegeContactGmbHPatrickColabucci,Director,AmericanLanguageCenter,UCLAExtensionVanessaAndrade,AssociateDirector,InternationalProgramsandPartnerships,TheTsengCollegeatCaliforniaState University,NorthridgeAlexanderChang,DirectorofRecruitmentandPartnerRelations,CollegeofExtendedLearning,SanFranciscoStateUniversity2:00p.m.-4:00p.m.AIRCExternalReviewerWrapUpandQ&ASanibelPre-registrationandinvitationisrequiredforthisinteractivesession.GreetProvoost,VirginiaCommonwealthUniversity–QatarJenniferWright,AIRC4:00p.m.–4:20p.m.AIRCMentorandMenteeMeetUpSanibel

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4:30p.m.–4:50p.m.AIRCNewcomersSessionGlobalBallroomDAllareinvitedtoattendthissessiontolearnaboutnavigatingandnetworkingattheAIRCconference.5:10p.m.-5:50p.m.AIRCTownHallMeetingGlobalBallroomDJointheAIRCBoardandstaffinaquestionandanswersessionaboutAIRCoperations,standards,andstrategicdirections.DavidDiMaria,AIRCPresidentMikeFinnell,AIRCExecutiveDirectorJeetJoshee,AIRCPresident-ElectSophiaIliakis-Doherty,Chair,CertificationCommissionJenniferWright,AIRCDirectorofCertification6:00p.m.-9:00p.m.AIRCOpeningReceptionMainPoolDrinksandNetworkingConferencePresenters(insertlisthere)Thursday,December7,2017

TIME EVENT ROOM

7:30a.m.-5:00p.m.

RegistrationOpen Foyer

7:30a.m.-5:00p.m.

ExhibitHallOpen GlobalBallroomA,B,C

7:30a.m.-8:30a.m.

ContinentalBreakfastinExhibitHall

GlobalBallroomA,B,C

8:30a.m.-9:15a.m.

ConferenceWelcomeandComments:A Journalist's View on International Recruiting Landscape Elizabeth Redden, Inside Higher Education’s International Correspondent

GrandBallroom

9:15a.m.-9:45a.m.

CoffeeBreakinExhibitHall GlobalBallroomA,B

9:45a.m.-11:00a.m.

ConcurrentSessions&Discussions1. HowTechnologyisShapingInternationalEducation

Amphitheater

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2. PathwayPartnerships:TypesofPathwaysandGoalsforEach

3. NavigatingSchoolandAgencyRelationsasaNewNormal

4. SellingtheInvisible5. LeveragingandUsingResourcestoInformRecruitment

Strategy:ACaseStudyinIndia

FloridaBallroomAFloridaBallroomBFloridaBallroomCGlobalBallroomD

11:05a.m.–12:15p.m.

ConcurrentSessions&Discussions1. DigitalMarketing:TheKeytoDiversityinInternational

Recruitment2. InternationalRecruiting…FromYourBackyard3. KnowYourAudience:UsingPersonasToGuideYour

ChineseInternationalMarketingPlan4. ShortbutSweet:TheGrowingImportanceofSemester

AbroadProgramsatU.S.Universities

AmphitheaterFloridaBallroomAFloridaBallroomCGlobalBallroomD

12:30p.m.-1:45p.m.

CertificationLuncheonSponsoredbyINTOUniversityPartnershipsSponsorSpeaker:WelcomingRemarks:Frank Merendino

GrandBallroom

2:00p.m.-3:15p.m.

ConcurrentSessions&Discussions1. TheAgentPartnership:HowInternationalStudentsand

InstitutionsUseEducationAgents2. TheInterculturalAspectsofRecruitingforaUSInstitution3. Who’sGotYourBack?:ApplyingInternalStrategic

AlignmentTowardsInternationalRecruitmentGoals4. Brexit,TrumpandtheStudentBacklash

AmphitheaterFloridaBallroomAFloridaBallroomCGlobalBallroomD

3:15p.m.-3:45p.m.

CoffeeBreakinExhibitHall GlobalBallroomA,B

3:45p.m.-5:00p.m.

ConcurrentSessions&Discussions1. BreakingDownBarriersofInternationalStudent

Recruitment:HumanizingMobileApplications2. LessonsLearnedofCommunityCollegeRecruitment3. IntegratedMulti-Institutional/CountryStudentShort

TermProgram-GraduateStudentRecruitment4. #YouAreWelcomeHere:NavigatingPerception

ChallengesinaChangingLandscape5. LipService:WhatInstitutionsandAgenciesActually

MeanWhenTheySay…

AmphitheaterFloridaBallroomAFloridaBallroomBGlobalBallroomDFloridaBallroomC

6:00p.m.- ReceptionSponsoredbyICEF GrandBallroom

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8:00p.m.

Thursday,December7,20177:30a.m.–5:00p.m.RegistrationFoyer7:30a.m.–5:00p.m.ExhibitHallOpenGlobalBallroomA,B,C7:30a.m.-8:30a.m.ContinentalBreakfastinExhibitHallGlobalBallroomA,B,C8:30a.m.-9:15a.m.GrandBallroomConferenceWelcomeJeetJoshee,ConferenceChairDavidDiMaria,President,AIRCBoardofDirectorsConferenceOpeningPlenary:A Journalist's View on International Recruiting Landscape ElizabethRedden,InternationalCorrespondent,InsideHigherEdElizabeth will present a journalist's take on how the international recruiting landscape has evolved over the past decade, and will discuss what she sees as some of the most pressing questions and challenges for the field. AboutElizabethReddenElizabeth Redden reports on international education for Inside Higher Ed. She has more than a decade of experience reporting on such topics as international strategies of U.S. universities, major trends and developments in higher education systems around the globe, branch campuses and international partnerships, study abroad, and the recruitment and experiences of international students. She holds an M.F.A. in nonfiction writing from Columbia University, where she taught freshman composition, and a B.A. in English literature from Swarthmore College. 9:15a.m.-9:45a.m.CoffeeBreakinExhibitHallGlobalBallroomA,B,C

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ConcurrentSessionsandDiscussions9:45a.m.-11:00a.m.ConcurrentSessions&DiscussionsHowTechnologyisShapingInternationalEducationAmphitheaterLevels:All;Keywords:RecruitmentTrends,StrategiesItwasnotthatlongagothatcommunicationinInternationalEducationdepartmentswasaccomplishedbyfax,Rolodexes,andlickingofstamps.Howthingshavechanged!Tobecompetitivetodayitseemsweneedtowalkatightropebetweenembracingnewtechnologiesandmaintainingtraditionalwaysofcommunicating,marketing,anddeliveringeducation.Thissessionwillexaminethedigitalcatalystsininternationaleducationaswellaslookatcurrentresearchonwhatmostinterestsandengagesstudents.MikeHenniger,ICEFPathwayPartnerships:TypesofPathwaysandGoalsforEachFloridaBallroomABeginner;Keywords:Pathways,Recruiting,LeadershipPathwayscomeinmanydifferentshapesandsizes,andtheyallaligntodifferentinternationalizationandinternationalrecruitmentgoals.SomePathwaysfollowaDIYmodel,othersarecontrolledbyathirdpartyprovider,andtherearemanyvarietiesbetweenthosetwoendsofthespectrum.Thissessionwillsharedetailaboutthetypesofpathways,thegoalsthataligntotherespectivepathway,andcorrelatingcommercialmodels.Realexampleswillbegivenwithcontextaddedthroughtheeyesofathirdpartyprovider,auniversitywithapathway,andanindependentagentthatworksacrossthespectrum.JaredBrueckner,StudyGroupLucyLeusch,OglethorpeUniversityStacyEinhorn,EinhornInternationalEnrollmentConsultingNavigatingSchoolandAgencyRelationsasaNewNormalFloridaBallroomBBeginner,Intermediate;Keywords:AgencyEngagementThemomentwesignanagencycontract,wehaveenteredintoglobaltrade,law,andcross-culturalcommunicationforwhichthereisnoplaybook.Thispanelwilldiscusshowbesttodevelopandmaintainproductiveandeducationallysoundschool-agentrelationsinanewworld(NewNormal).Topicsinclude:arationaleforengagingagents,uniqueperspectivestowardagents,the80/20rule,agentmanagementstrategies,andmostimportantly,howthecollegesandagentsformandmaintainmutuallybeneficialrelationships.JingLuan,SanMateoCollegesofSiliconValleyAndrewChen,WholerenEducationDwirajSharma,AlfaBetaInstituteSushilSukhwani,EdwiseInternationalSellingtheInvisibleFloridaBallroomCAllLevels;Keywords:LesserRanked;StrategiesThesessionwillshowcaseseveralsmallliberalartscollegesthatarehardatworkcreatinganimportantnicheintheinternationalstudentrecruitmentspace.Usingtwopartspatience,oneparteducationagencypartnerships,onepart

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feederschoolrelationsandtwopartsgritanddeterminationtorecruitinternationalstudents,thesetrenchwarriorswillsharetheirsuccesses,somefailuresandtotaloptimismforbringingtheworldtotheirofteninvisibledoorstep.MarkKopenski,GlobalStudentRecruitmentAdvisorsJulieBurdick,OhioDominicanUniversityNateCronk,CanisiusCollegeLeveragingandUsingResourcestoInformRecruitmentStrategy:ACaseStudyinIndia GlobalBallroomDAllLevels:Keywords:RecruitmentResources,IndiaWritinganinternationalrecruitmentplaniscomplex,especiallywithquicklychanging,evolvingcountrytrends.Addingtothecomplexityisthesheernumberofresourcesavailabletoinformthinking.Readingandprocessingnewsletters,blogs,andwebsiteshasbecomeacriticalpartofourwork,butitcanbedauntingandtime-consuming.Joincolleaguesinthisinteractivesessiontodiscussanddebateawiderangeofeducation-focusedresources.Ageneralintroductionwillbeprovidedforthosenewtothefield,butexperiencedparticipantswillalsobenefitfromadeepdiveonIndia-acomplexmarketwhichprovidesaninterestingcasestudy.KristaNorthup,SannamS4StevenBoyd,UniversityofBridgeportSushilSukhwani,EdwiseInternational

11:05a.m.–12:15p.m.ConcurrentSessions&DiscussionsDigitalMarketing:TheKeytoDiversityinInternationalRecruitmentAmphitheaterIntermediate;Keywords:Marketing;StrategiesA2016LinkedInsurveyshowedthatinternationalstudentshaveanaverageof3schoolsontheirshortlist.66%ofthosestudentsgeneratedtheirshortlistpriortospeakingwithacounselor,and91%enrollinaschoolfromtheirshortlist.Basedonthatdataitisvitaltohaveyourdigitalmarketingalignedtoyourdiversitygoals.Digitalmarketingstrategiesandtacticswillbepresentedfromthreeperspectives:auniversity,anindependentagent,andaglobalpathwayprovider.Actualcampaigndataandcaseswillbepresentedtoidentifystrategiesthatcanbeimplementedimmediatelytosupportyourinternationalrecruitmentgoals.JaredBrueckner,StudyGroupReneeLoayza-Damergi,LynnUniversity InternationalRecruiting…FromYourBackyardFloridaBallroomABeginnerandIntermediate;Keywords:Budgets,StrategyYourrecruitmentbudgetisgettingtighterandtighter.It’stimetogetcreativeandmaximizeyourbudgetwithoutminimizingyourinternationalreach.It’snotalwayseasytoconvincethepowers-that-betosendyoutravelingaroundtheworld(especiallyiftheydon’tunderstandit’sactuallyhardwork).Thepresenterswillsharetheirinsightsandbestpracticesforfindingandeffectivelyrecruitinginternationalstudentswithoutstampingyourpassport.Itispossibletofindyourfutureinternationalstudents,ifnotliterallyinyourbackyard,thenatleastwithinyourstate’sborders!KellieFaulkner,InteadClayHensley,CollegeBoardBillMena,SandySpringFriendsSchool

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KnowYourAudience:UsingPersonasToGuideYourChineseInternationalMarketingPlanFloridaBallroomCAllLevels;Keywords:Marketing,ChinaDoyouknowwhatmotivatesandinfluencesstudentsfromdifferentregionsinChina?AreyouconfidentthatyourcurrentcontentisresonatingwiththeChinesestudentsyou’rehopingtorecruit?Thekeytodevelopingasuccessfulmarketingplanstartswithunderstandingandsegmentingyouraudience.CustomerPersonasareausefulmarketingtoolthatshouldbeadoptedtomakeyourinternationalrecruitmenteffortseffectiveandpowerful.Thepresenterswillguideyouthroughtheprocessofcreatingpersonas.Sessionparticipantswillreceiveworksheetstoguidetheircommunicationsplansoncetheyreturntocampus.PatColabucci,UCLAExtensionJessicaSandberg,TempleUniversityKristaNorthup,SannamS4-REMOVEGavinNewton-Tanzer,SunriseInternationalEducationPatriciaTozzi,InteadShortbutSweet:TheGrowingImportanceofSemesterAbroadProgramsatU.S.Universities GlobalBallroomDAllLevels;Keywords:Short-TermPrograms;StrategyInadditiontorecruitingdegree-seekingandESLstudents,anever-increasingnumberofU.S.universitiesandcollegesaredevelopingandpromotingshort-termsemesterabroadopportunitiesforinternationalstudents.Drawingontheirownexperience,thesessionpresenterswillintroducetheconceptofsemesterabroadprogramsandtheirmostimportantfeatures,sharebestpracticesonimplementingandsuccessfullyrunningsuchprogramsand-lastbutnotleast-demonstratehowtheycanconstituteanimportantgatewayintostudyabroadcentricmarketsinEurope(ex.Germany,Scandinavia),LatinAmericaandAsia.AlexandraMichele,CollegeContactMayumiKowta,CaliforniaStateUniversity,ChannelIslandsEddieWest,UniversityofCalifornia,Berkeley12:30p.m.-1:45p.m.LuncheonandAgencyCertificationCeremonySponsoredbyINTOUniversityPartnerships

GrandBallroom-WelcomingRemarks:Frank Merendino INTO University Partnerships, Director of Business Development and Partnerships LennAwardeeAnnouncementAIRCCertificationCommissionReportRecognitionofNewCertifiedAgenciesPresenters:DavidDiMariaLennAwardeeSophiaIliakis-DohertyJenniferWright

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2:00p.m.-3:15p.m.ConcurrentSessions&DiscussionsTheAgentPartnership:HowInternationalStudentsandInstitutionsUseEducationAgentsAmphitheaterIntermediate;Keywords:WorldRegions,AgencyEngagementGiventheprevalentuseofagentsbyasignificantproportionofinternationalapplicantsfromaroundtheworld,thissessionwillprovideinsightsintostudentviewsandunexploredmarkets.Thesessionintendstodeepeninstitutions’insightintosomeofthecomplexitiesoftheglobalagentmarketasexperiencedbystudentsaswellasinstitutions.Thesessionaimstohelpinformhighereducationinstitutionsthatalreadyhaverelationshipswithagentsaswellasthosethatdonotworkwithagentstounderstandthebroadermarket.KirstenFeddersen,SouthernNewHampshireUniversityRossJennings,GreenRiverCollegePaulSchulmann,WorldEducationServicesFaiTai,WichitaStateUniversityTheInterculturalAspectsOfRecruitingForAU.S.InstitutionFloridaBallroomABeginnerandIntermediate;Keywords:CrossCulture;AgencyEngagementBuildingbridgesacrossculturesandunderstandingthedifferencesinhowwework,communicateanduseourtimearekeyelementswhentryingtoachievegreatresultswithininternationalstudentrecruitment.Notbeforeunderstandinghowtheinterculturalaspectsinfluenceusareweabletoidentifyandarticulateclearobjectivesanddevelopamorefruitfulrelationshipbetweenaninstitutionandanagency.GetboththeinstitutionalandagencyperspectivesontheinterculturalaspectsofrecruitingforaUSinstitutionfrom3non-UScitizens.ThomasGrubach,SouthernNewHampshireUniversityDavidAdler,UStudyGlobalGabrielaLozanova,SUNY-OswegoWho’sGotYourBack?:ApplyingInternalStrategicAlignmentTowardsInternationalRecruitmentGoalsFloridaBallroomCAllLevels;Keywords:Marketing,StrategiesDoyouhavetheteaminplacetoimplementyourmarketingprogramefficiently?Areyoumakingthemostoutofyourmarketinginvestments?Doyourinstitution’sstakeholdersunderstandonthespecialconsiderationsinternationalstudentsrequireforrecruitmentandonceoncampus?Thepresenterswillshareinsightsandbestpracticesonhowtobuildbroadinternalsupportforyourinternationalstrategicmarketingplaninordertodriveeffectiveinternationalrecruitmentandservicedelivery.JonStauff,MonmouthUniversityDavidSilva,SalemStateUniversityBenWaxman,Intead,LLC

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Brexit,TrumpandtheStudentBacklash;theShiftingLandscapeofInternationalStudentRecruitmentinTurbulentTimesGlobalBallroomDAlllevels;Keywords:Trends,Influences,GraduateRecruitmentThispresentationwillexplorerecruitmentdrawbacksinturbulenttimes,comparingAmericaandBritain,andprovidingrecommendationsinlinewithourBrexitreport.Weapplyourfindingstothreeoftheconferencesub-themes.Thetrendswepredictinkeymarketsandregionsinclude;adropininternationalapplicants;unevenimpactsontheUK’sHEsector;GermanuniversitiestoprofitifbanksmovetoFrankfurt.Educationalreforms,inBrexit’scase,areshowntonegativelyinfluencestudentperceptions.Finally,proposalsaremadetomaintaininternationalgraduatestudentrecruitmentwithinanunstablecontextandtoadviserecruiterslookingtobenefitfromshiftingstudentattitudes.DashaKarzunina,QSIntelligenceUnitAmeliaHopkins,QSDigitalSolutions3:15p.m.-3:45p.m.CoffeeBreakinExhibitHallGlobalBallroomA,B,C3:45p.m.-5:00p.m.ConcurrentSessions&DiscussionsBreakingDownBarriersofInternationalStudentRecruitment:HumanizingMobileApplications AmphitheaterIntermediate;Keywords:SocialMediaMarketing;StrategyGenerationZhasmademobiletheirfavoritescreenandexpectuniversitiestobepresentandcommunicatewiththemontheseplatforms.ThepanelistswillpresentwaysU.S.universitiescanmaximizetheirmobilepresenceandcreateanewkindofstudentrecruitmentexperiencetosuccessfullyconvertstudentsonaglobalscale.CasestudieswillbeofferedofU.S.universitiesthathavetransformedtheirmobileexperiencebyusingtargetedoutreach,personalizedcontent,groupchatandmentoringsessionstobuildanewdialoguewithGenZandincreaseapplicationsfromaroundtheworld.KirstenFedderson,SouthernNewHampshireUniversityThomasGrubach,SouthernNewHampshireUniversityWhitneyLarimer,GoodwallLessonsLearnedofCommunityCollegeRecruitment:CaseStudyofChineseMarketFloridaBallroomABeginner;Keywords:CommunityColleges,ChinaAnincreasingnumberofcommunitycollegesareactivelyrecruitingoverseas.Withlargecapacity,generaleducationspecialization,excellenttransferpath,andlowcost,CommunityCollegeshaveuniqueadvantages.ChinesestudentsinUScommunitycollegescanbethenexthighgrowtharea.Thespeakerwillspeakfrom3yearsofexperiencebyorganizingUSCommunityCollegeandTransferAdmissionForumsviaUSCommunityCollegeInternationalAllianceinChina,thespeakerwilltalkaboutdifferentmarketingstrategiesinrecruiting,services,andtransferpathways.AndrewHangChen,WholeRenWestonBrown,PimaCommunityCollege

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IntegratedMulti-Institutional/CountryStudentShortTermProgram-GraduateStudentRecruitmentFloridaBallroomBAllLevels;Keywords:Short-TermPrograms,UniversityPartnerAgreements,GraduateComehearabouta3country,3partneruniversityshorttermprogramconceptandhowthismodelcanbeusedforgraduatestudentrecruitmentandstudentintegrationprojects.MikeSchroder,CaliforniaStateUniversity,SanMarcosJoachimMayer,HochschuleWormsUniversity#YouAreWelcomeHere:NavigatingPerceptionChallengesinaChangingLandscapeGlobalBallroomDIntermediate;Keywords:StudyintheUSPerceptionsHowareyouadaptingrecruitmentandmarketingstrategiestoaccommodatechangingperceptionsabouttheUnitedStatesasastudydestination?Hundredsofschoolsandagenciesparticipateinthe#YouAreWelcomeHerecampaigntocommunicatethattheU.S.isopen,friendlyanddedicatedtostudentdevelopment.Findouthowyoucanjointhecampaignoramplifyyourroleinit.RepresentativesfromEasternMichigan,CSU,IDP,andTemplewillpresentcasestudies,metrics,andcampaigngoalsfor2018.JessicaSandberg,TempleUniversityMartynEdwards,IDPEducationWalterKraft,EasternMichiganUniversityRoxanneEscobarDiaz,CaliforniaStateUniversity,StanislausLipService:WhatInstitutionsandAgenciesActuallyMeanWhenTheySay…FloridaBallroomCIntermediate,Advanced;Keywords:AgencyEngagement,PracticalTools“Buildingrelationships.”“Agenttraining.”“Duediligence.”“Marketingsupport.”Whatdowereallymeanwhenwesaythesephrasesinthecontextofinstitution/agencypartnerships?Thispresentationwillbeadeeperdiveintothephrasesandbuzzwordscommonlyusedamongagenciesandinstitutionswhentalkingaboutourrelationships--andhowtoimplementtheminpracticeratherthanjustaslipservice.AlyssaRoberts,UniversityofCincinnatiRyanFleming,IDPEducation6:00–8:00p.m.ReceptionSponsoredbyICEFGrandBallroomFriday,December8,2017

TIME EVENT ROOM

8:00a.m.-4:30p.m.

Registration/InformationDeskOpen Foyer

8:00a.m.-5:00p.m.

ExhibitHallOpen GlobalBallroomA,B,C

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8:00a.m.-9:00a.m.

ContinentalBreakfastinExhibitHall

GlobalBallroomA,B,C

9:00a.m.-10:15a.m.

ConcurrentSessions&Discussions1. MegaShifts20202. ChinaTrendUpdate:AnInnovativeApproachinStudent

RecruitmentbyEnhancingAgencyandUniversityPartnerships

3. AlumniRelations:TheNeglectedResourceinYourStrategicRecruitingArsenal?

4. DELETELeveragingDigitalMarketing:aPowerfulPartofanIntegratedEnrollmentStrategy

5. DottingYouri’sandCrossingYourt’s:BestPracticesinInternationalAdmissions

AmphitheaterFloridaBallroomAFloridaBallroomBFloridaBallroomCGlobalBallroomD

10:15a.m.-10:45a.m.

CoffeeBreakinExhibitHall GlobalBallroomA,B,C

10:45a.m.-12:00p.m.

ConcurrentSessions&Discussions1. PathwayProgramStrategies:GoitAloneorEngagewith

AThirdPartyPathwayProvider2. InternationalStudentPerceptionsofRecruiting

AgenciesinU.S.HigherEducation3. Location,Location,Location:SegmentingStudent

InterestbyCity4. StrengtheningAgent/EducatorRelationships–

ExaminingFamTripModels5. TheCompleteApproachinBuildingInternational

StudentNumbers

AmphitheaterFloridaBallroomAFloridaBallroomBFloridaBallroomCGlobalBallroomD

12:00p.m.-1:30p.m.

NetworkingLunchOptionalLunchDiscussions1. DiscussionA:AIRCWhitePaperonPathways2. DiscussionB:RegionalHotTopics(ChinaNGOLaw,India

GST,AustraliaAgencyRegulations)3. Lunchlocationswithnodiscussion:

GrandBallroomAGrandBallroomBGrandBallroomD,C

1:45p.m.-3:00p.m.

ConcurrentSessions&Discussions1. PerspectivesonInternationalContractNegotiationand

Management2. WIIFM3. DavidandGoliath:Howsmallorspecializedinstitutions

canoutplaythegiants4. TransferStudents,AgentsandYou5. WhyDoStudentsStudyOverseasandWhatAreThey

Expecting?

AmphitheaterFloridaBallroomAFloridaBallroomCGlobalBallroomDFloridaBallroomB

21

3:00p.m.-3:30p.m.

CoffeeBreakinExhibitHall GlobalBallroomA,B

3:30p.m.-4:45p.m.

ConcurrentSessions&Discussions1. DemandingTimes:KeyDriversinInternationalStudent

RecruitmentandMarketing2. RightingthePartnership3. ExploringtheEightKindsofIndia–GoingBeyond

Expectations4. AFrameworkforMaximizingWorkflowEfficiencyWithin

anInternationalAdmissionsOffice

AmphitheaterFloridaBallroomAFloridaBallroomCGlobalBallroomD

5:00p.m.-6:00p.m.

CertifiedAgenciesPrivateMeeting SocietyLounge

6:00p.m.-8:00p.m.

ReceptionSponsoredbyAIRCandAirConcepts

MainPool

Friday,December8,20178:00a.m.–4:30p.m.Registration/InformationDeskOpenFoyer8:00a.m.–5:00p.m.ExhibitHallOpenGlobalBallroomA,B,C8:00a.m.-9:00a.m.ContinentalBreakfastinExhibitHallGlobalBallroomA,B,C9:00a.m.-10:15a.m.ConcurrentSessions&DiscussionsMegaShifts2020AmphitheaterIntermediateandAdvanced;Keywords:TrendsTheforcesofgeopoliticsandglobalregionaleconomiesfundamentallyaffectinternationaleducation.Thispresentationreviewsthechanginglandscapeshapedbytheabovetwoforcesinthefollowing:flowofstudents,attitudetowardstudyingabroad,agencybusinessmodels,school-agencyrelations,university/collegerecruitmentpracticesandnationalpoliciesadjustment.Theauthorsprovided8megashiftswith4ofthemimpactingagencyandrecruitmentand4othersimpactingUSdomesticpolicies.Responsestothesemageshiftsdependonstrategicthinking,fastaction,andsteadfastresolve.JingLuan,SanMateoCollegesofSiliconValley

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JeetJoshee,CaliforniaStateUniversity,LongBeachChinaTrendUpdate:AnInnovativeApproachinStudentRecruitmentbyEnhancingAgencyandUniversityPartnershipsFloridaBallroomAAllLevels.Keywords:JointPrograms,StudyAbroad,ChinaThemarketischanginginChinafromdirectrecruitmenttorecruitmentthroughjointprogramsandotherchannels,includingjointeducationprograms,collaborativestudyabroadprograms,andhighschoolinternationalprograms.Learnaboutthesetrendsaswellaspolicyimplications,andchangingdemandsofstudentsandparents.AcasestudyofaChineseuniversityandaUSstudyabroadprogramwillbeprovidedaswellaskeyfactorsforsuccessinotherventures.WangWei,WisewayGlobal&EastandWestEducationGroupCynthiaLook,SUNYAlbanyJohnPomeroy,SUNYAlbanyInternationalAlumniRelations:Theneglectedresourceinyourstrategicrecruitingarsenal?FloridaBallroomBBeginner,Intermediate;Keywords:Alumni,RecruitmentToolsOnlyasmallpercentageofinstitutionsleveragetheirinternationalalumninetworktostrengthenrecruitmentanddevelopmentefforts.Ifyou’renotoneofthem,you’renotalone.Findouthowyoucomparetoyourpeersandhowthosewithrobustprogramsaredoingitright.AcademicAssemblyandInteadsurveyedover1,000U.S.institutions,includingAIRCmembers,ontheirinternationalalumniengagementpracticesandneeds.Atthissession,wewillpresentandinterpretthefindingsofthisresearch.Thisisanopportunitytoexplorecommonstrugglesanddiscoverthebestpracticesthatwillallowyoutoconnectwithyourglobalalumni.GretchenDobson,AcademicAssemblyKateMattern,InteadDottingYouri’sandCrossingYourt’s:BestPracticesinInternationalAdmissionsGlobalBallroomDBeginner,Intermediate.Keywords:Processes,Leadership,Admissions,CredentialsInternationaladmissionsisbothachallengingandrewardingfield.Thissessioncoversbestpracticesforefficientlymovingapplicantsthroughtheinternationaladmissionsfunnel.Notonlywillsuchaspectsasleadcultivationandconversionbediscussed,butalsowhathappensafterapplicantssubmittheiracademiccredentialstobeassessedforadmissibility.Thepresenterswillalsoshareinsightsonhowtoworkeffectivelywithotheradministrativeunitstomaintainanoptimaladmissionsprocess.DavidDiMaria,UniversityofMaryland,BaltimoreCountyEmilyTse,IERF10:15a.m.-10:45a.m.CoffeeBreakinExhibitHallGlobalBallroomA,B,C10:45a.m.-12:00p.m.ConcurrentSessions&Discussions

23

PathwayProgramStrategies:GoitAloneorEngagewithAThirdPartyPathwayProviderAmphitheaterIntermediate;Keywords:Pathways,Strategy,LeadershipPathwayprogramsareincreasinglyconsideredbyhighereducationadministratorstobeanimportantmethodtoattractandenrollinternationalstudents.Someinstitutionsareengagingwiththirdpartyorganizationstodeveloppathwayprogramsandothersaredevelopingtheirowninternalpathwayprograms.Thispanelwilllookatbothoptionsbasedonactualexperience.Thepanelistswillexplorethedecision-makingprocessbehinddevelopingapathwayprogram,thekeycomponentsofthepathwayprogram,measuresofsuccess,andlessonslearned.PiaWood,UniversityofNorthTexasRadWang,ArizonaStateUniversityGianMarioBesana,DePaulUniversityJonWeller,UniversityofCincinnatiInternationalStudentPerceptionsofRecruitingAgenciesinU.S.HigherEducationFloridaBallroomAAllLevels;Keywords:Students,Agencies,ResearchIn2016theresultsofthelandmarkstudy‘PaceofAdoptionofInternationalStudentRecruitmentAgenciesbyU.S.Institutions”providedanin-depthanalysisofagencyengagementandissuesandcontroversiessurroundingtheuseofagenciesandincentive-basedrecruitmentbyU.S.institutions.InthissecondphaseofresearchBridgeEducationGroupandStudentMarketinganalyzetheperceptions,experiences,andpracticesofagenciesfromthestudentperspective.Thegoalofthisresearchistoprovidebothtransparency,andactionabledataforagents,universities,accreditingbodiesandotherkeystakeholdersintheareaofinternationalstudentrecruitment.Jean-MarcAlberola,BridgeEducationGroupPatrikPavlacic,StudentMarketingLocation,Location,Location:SegmentingStudentInterestbyCityFloridaBallroomBAdvanced;Keywords:RegionalTrends,Recruiting,ResearchThissessionpresentsreal-timeinsightsintostudentinterestforselectedU.S.citiesandaselectionofrelevantcitiesoforigininIndia,KoreaandTaiwan.Theseinsightsarebasedonsearchbehaviorofover29millionuniquestudentsfromallovertheworldlookingatover140,000programsofferedby2,450universitiesin110countries.Itwillanswerquestions,suchasarestudentsinChennaiinterestedinthesamesubjectsasstudentsfromDelhi,Seoul,orTaipei?AndarestudentslookingtostudyinNewYorkCityinterestedindifferentsubjectsthanstudentslookingforSanFranciscoorDetroit?ThijsvanVugt,StudyPortalsB.V.–theGlobalStudyChoicePlatformRossJennings,GreenRiverCollegeEkaterinaKim,StudyPortalsB.V.–theGlobalStudyChoicePlatformStrengtheningAgent/EducatorRelationships–ExaminingFamTripModelsFloridaBallroomCAllLevels;Keywords:AgencyEngagement,RecruitingStrengtheningtheagent/educatorrelationshipisakeycomponenttosuccessfulrecruitment.Onewaytoaidrelationshipbuildingisthroughfamiliarizationvisits.Therearekeymeasurestodrivingasuccessful'fam'trip.IDPandtwoofitspartnerinstitutionsdiscusstheirfamiliarizationtripmodelsandshareinsightsfromtheinstitutionandagentperspectiveofsuccessful'fam'trips.Thissessionwillgivepracticaltipsforimplementation,organization,measurementandexecution.

24

StephenBoyd,UniversityofBridgeportAyannaBrady,IDPEducationStephanieScoby,GreenRiverCollegeTheCompleteApproachinBuildingInternationalStudentNumbersGlobalBallroomDAllLevels;Keywords:Strategies,Brand,EngagementThissessionisaimedatthoseinstitutionsandAgentsinterestedingrowingtheirbusinessandtakingadvantageofprovenmulti-levelpartneringsuccesses.Globalnetworkingopportunitieswillalsobeidentifiedalongwith5simplethingsthatcanbeintroducedwithminimalpainandmaximumgain.DavidBycroft,MyStayInternationalBrendtMunro,MyStayInternational12:00p.m.-1:30p.m.NetworkingLunchOptionalLunchDiscussionsConferenceattendeesmaychoosetopickuptheirboxedlunchandparticipateinadiscussion.Roomsarebytopic.DiscussionA:AIRCWhitePaperonPathwaysDiscussionFacilitator:JaredBrueckner,StudyGroup,GeorgeKacenga,UniversityofColorado-DenverLocation:GrandBallroomADiscussionB:RegionalHotTopics(ChinaNGOLaw,IndiaGST,AustraliaAgencyRegulations,andothers)DiscussionFacilitator:BryanGross,WesternNewEnglandUniversityLocation:GrandBallroomBThefollowingroom(s)areforlunchnetworkingwithnodesignateddiscussiontopic:GrandBallroomC,D1:45p.m.-3:00p.m.ConcurrentSessions&DiscussionsPerspectivesonInternationalContractNegotiationandManagementAmphitheaterBeginner;Keywords:Contracts,AgencyPartnershipsThissessionpresentsanoverviewofkeyprinciplesrelatedtonegotiatingandmanaginginternationalcontracts.Presenterswillprovideperspectivesfromtwodifferentuniversitiesandanagency.Thesessionwillbeginwithanoverviewofthekeyelementsofcontractsfollowedbyadiscussionofissuesthatmayariseduringcross-culturalnegotiation.Thesessionendswithareviewofthecorephasesofthecontractlife-cycle.DavidDiMaria,UniversityofMaryland,BaltimoreCountyMeganPrettyman,MontanaStateUniversityPalleSteenJensen,EDUDanmark

25

WIIFM!FloridaBallroomAIntermediate;Keywords:AgencyPartnershipsThepresentationwillconveythemeaningofWIIFMandstresstheimportanceofunderstandingother’sexpectationsandconveying‘What’sinitforthem’.Thepresentationwillalsohighlightthe‘paradigmshift’thatoccurswhentheusualwayofthinkingaboutordoingsomethingisreplacedbyanewanddifferentway,fromtheperspectiveofanagencyandinstitution.GaryBergman,CollegeStudyUSDavidandGoliath:HowSmallorSpecializedInstitutionsCanOutplaytheGiantsWithPointedRecruitmentStrategiesFloridaBallroomCIntermediate,Advanced;Keywords:Lesserranked,branding,RecruitmentGrowinginternationalstudentenrollmentsasasmaller,orspecializedinstitutionpresentsuniquechallenges.Whereareyourprocesschallenges?Howdoyougettheattentionyourprogramsdeserve?Howdoyoudevelopstrongrelationshipsinthemidstofgrowingcompetition?Thisinteractiveworkshopwillspeaktoissuesuniquetosmallerorless-well-knownuniversities.Participantswillcomeawayfromthesessionwithimmediately-applicablestrategiesfortheirowninstitutions.RickRattray,ILSCGlobalFoundationsNadineBaladi,ILSCGlobalFoundationsBradiHajjar,LesleyUniversityTransferStudents,AgentsandYouGlobalBallroomDAllLevels;Keywords:TransferStudents,RegulationsTransferstudentsareanincreasinglyimportantchannelforuniversitiesexpandingtheirinternationalstudentpopulations.StudentsalreadyintheU.S.haveestablishedtheirinterestinstudyinghereandtheytypicallydonotrequireanewvisa.Yet,thereareimportantconsiderationsfromTitleIVfederalfinancialaidandthepaymentofinternationalagentcommissions.Jointhediscussiononthisevolvingtopicandgatherinformationthatwillguideyourinstitution’splans.AndrewChen,WholeRenBenWaxman,InteadWhyDoStudentsStudyOverseasandWhatAreTheyExpecting?FloridaBallroomBAdvanced;Keywords:MarketResearch,InternationalRecruitingUsingbuyerbehaviorresearchwetakeajourneyintothemindsofinternationallymobilestudentsandfindoutwhattheyreallythinkabouttheU.S.andothermajorstudydestinations,andhowthesetrendsmayhavechangedinrecentyears.WerevealhowtheU.S.comparestotheUK,CanadaandAustraliaintermsofkeyattributessuchassafety,affordability,qualityandgraduateemployability.Whatmotivatesstudentstostudyoverseasandaretheirexpectationsmetwhentheyarriveattheirfinalchoseninstitution?Thepanelwillpresentthepracticalimplicationsofthesefindingsforrecruitersandhowinstitutionscanrefineandtailortheirmarketingeffortsaccordingly.MartynEdwards,IDPEducationValDaily,IDPEducation

26

3:00p.m.-3:30p.m.CoffeeBreakinExhibitHallGlobalBallroomA,B,C3:30p.m.-4:45p.m.ConcurrentSessions&DiscussionsDemandingTimes:KeyDriversinInternationalStudentRecruitmentandMarketingAmphitheaterAdvanced;Keywords:Research,trends,strategyWithafocusonemergingmarketsandthecurrentdiversificationimperative,thisdiscussionuncoverssomeofthekeyissuesandtrendsshapingtheglobaldemandforeducation.Expertpanelistswillsurveythelatestmarketdataandexploretheissuestobeconsideredinshapingadiverseportfolio.Relatedresearchwillbeshared,includinginsightsfromNACAC’sStateofCollegeAdmissionsreport.PamelaBarrett,BartonCarlyleLindsayAddington,NationalAssociationforCollegeAdmissionCounseling(NACAC)GeorgeKacenga,UniversityofColorado,DenverRightingthe(Partner)Ship:TroubleshootingIssuesinInternationalRecruitmentFloridaBallroomABeginnerandIntermediate;Keywords:AgencyEngagementUtilizingvariousexamplesandcasestudies,presentersfromanagencyandoneortwoinstitutionswillillustratevariouspitfallsofinternationalrecruitmentpartnerships.Theywill,inturn,offersomecontextanddepthintotherootcausesoftheseissues,elaborateonkeyconsiderationsfromtheirorganizationalperspectiveandoffersomebestpracticesolutionsfornavigatingthesetroublessuccessfullytogetthingsbackontrack.Exampleissueswouldbe:conflictingagentclaimsofastudentplacement;unresponsiveuniversitypartners;turnaroundtimecomplaints;incompleteapplicationpackets;andmore.Furtherexampleswillbeactivelysolicitedfromtheaudienceonanongoingbasistofosteranatmosphereofopendiscussion.SalmaBenhaida,KentStateUniversityRyanFleming,IDPEducationAlyssaRoberts,UniversityofCincinnatiExploringtheEightKindsofIndia–GoingBeyondExpectationsFloridaBallroomCAlllevels;Keywords:IndiaRegionalFocus,Indiaisnotonecountry.Thereare8kindsofIndia.ThissessionwillrevealtherecruitmentgeographiesinIndiaandwillanswerthequestions:Wherearetheundergrads?HowtorecruitforLiberalArtsprograms?Howtoachieveenrollmentgoalsandincreaserevenuefromapplications?WhydoIndianstudentstransferoutandhowtoretainthem?WhosaidthereisnoESLmarketinIndia?AmitJalan,EEC-EnbeeEducationCenterPrivateLimitedNicholeParis,NewYorkInstituteofTechnologyAFrameworkforMaximizingWorkflowEfficiencyWithinanInternationalAdmissionsOfficeGlobalBallroomDBeginner;Keywords:Efficiencies,OfficeOrganizationandStrategy

27

Thissessionisapplicabletobothinstitutionsandagencieswherethereisadesiretoimproveorganizationandfunctioningofanadmissionsoffice.Thepresenterswillfirstintroduceconceptsborrowedfrommanufacturingtostandardizeworkflowandmaximizeoutput.Next,theywillapplytheseconceptstotheadmissionsofficebyprovidingtheaudiencewithpracticaltipsandrealexamplesoftacticsthatmaybeemployedtoincreaseproductivity,minimizedisruptionscausedbychangeover,andreducewaste.Attendeeswillleavethesessionreadytobegintheirownprocessoftransformingtheirofficesintomoreefficient,productive,andorganizedunits.DavidDiMaria,UniversityofMaryland,BaltimoreCountyMeganPrettyman,MontanaStateUniversity5:00p.m.-6:00p.m.AgencyMemberMeetingSocietyLounge6:30p.m.-8:30p.m.ReceptionSponsoredby:AIRCandAIRConceptsLocationInformation:MainPoolSaturday,December9,2017

TIME EVENT ROOM

8:00a.m.-12:00p.m.

Registration/InformationDeskOpen Foyer

8:00a.m.-11:00a.m.

ExhibitHallOpen GlobalBallroomA,B

8:00a.m.-9:00a.m.

ContinentalBreakfastinExhibitHall GlobalBallroomA,B

9:00a.m.-10:15a.m.

ConcurrentSessions&Discussions1. EnrollYourIdealInternationalClassWithStrategicallyScaled

Operations2. CasestudyofChinamarket-The“CheatSheet3. Fvs.J:Immigration101andImplicationsonRecruitmentand

StudentAdvising4. India:S.W.O.T.Analysis

AmphitheaterFloridaBallroomAFloridaBallroomBFloridaBallroomC

10:15a.m.-10:45a.m.

CoffeeinExhibitHall GlobalBallroomA,B

10:45a.m.-12:00p.m.

AIRC Closing General Session: Challenged by Changing Times

GrandBallroom

12:00p.m. ConferenceEnds

28

Saturday,December9,20178:00a.m.–12:00p.m.RegistrationDeskOpenFoyer8:00a.m.–11:00a.m.ExhibitHallOpenGlobalBallroomA,B,C8:00a.m.-9:00a.m.ContinentalBreakfastinExhibitHallGlobalBallroomA,B,C9:00a.m.-10:15a.m.ConcurrentSessions&DiscussionsEnrollYourIdealInternationalClassWithStrategicallyScaledOperationsAmphitheaterIntermediate;Keywords:EnrollmentManagement;StrategiesTostayaheadinanincreasinglycrowdedandturbulentglobalmarket,collegesanduniversitiesmustensurethey’reequippedtocost-efficientlyprovideanexceptionalandpersonalizedrecruitmentexperienceatscalethatnurturesprospectiveinternationalstudentinteresttoenrollment.Thispanelsessionwillwalkthroughinternationalstudentconversiontrendsandoutlineaprovenapproachtoscalinginternationalenrollmentoperationsthroughtheperspectivesofpanelistsrepresentingbothbigandsmallinternationalteamswithintheircolleges.NateCronk,CanisiusCollegeMarkKopenski,GlobalStudentRecruitmentAdvisorsRachelFletcher,UniquestCaseStudyofChinaMarket-The“CheatSheet”FloridaBallroomAAllLevels;Keywords:DocumentAuthenticity,Credentials,ChinaUsingexpertcasestudiesoftheChinaMarket,thissessionwillprovidetheChinaperspectiveofcredentialevaluationforUS-boundstudents,bestpracticesforcredentialevaluationrecords,anduserealcasestudiesofChinastudents'experiencestoprovideattendeesabetterunderstandingofcredentialevaluationintheChinaMarket,whatdocumentationandresourcesareavailablefromtheChinaperspective,howtodetectfraudandtreatmentofdishonestycases,andhowtospottrendsaffectingthecredentialevaluationprocessfromtheChinaperspective.JasminSaidi-Kuehnert,AcademicCredentialsEvaluationInstitute,Inc.(ACEI)AndrewChen,WholerenLauraSippel,AcademicCredentialsEvaluationInstitute,Inc.(ACEI)MinnaWang,WholeRenFvs.J:Immigration101andImplicationsonRecruitmentandStudentAdvisingFloridaBallroomBIntermediate;Keywords:Regulations,Recruiting

29

WiththeincreaseinU.Sbasedshort-term,non-degreeandinternship-drivenprograms,thedifferencesbetweenFvs.Jvisasarebecomingmoreimportantthanevertointernationalstudents.Agents,counselorsandadmissionsofficers,alongwithclients,studentsandfamiliesbenefitfromabetterunderstandingofmedicalinsuranceimplications,PracticalTrainingandAcademicTrainingemploymentrestrictionsandlatitudes,andthetwo-yearhomecountryrequirement,allofwhichshouldbediscussedduringtherecruitmentandadvisingprocess.JenniferFernandez-Villa,UniversityofNorthCarolina,WilmingtonMichaelWilhelm,UniversityofNorthCarolina,WilmingtonINDIA–S.W.O.T.AnalysisFloridaBallroomCIntermediate;Keywords:India,trendsandinfluencesThepresentationwilltouchbaseonIndia’sStrength,Weakness,OpportunityandThreatsinthespaceofStudentMobility.InstitutionsneedtogetupdatedinformationongroundrealitieswithregardstotheeffortoftheModigovernmentintheIndianeducationsector,Recently2majorfinancialreformswereimplementedinIndia-Demonetization’&‘GST’,influencebytheAmericaneconomyanditspoliciesoftheTrumpadministrationtowards‘TheTravelBan‘‘H1-B’review,STEMRulesforOPT.SushilSukhwani,EdwiseInternationalAbhijitZaveri,CareerMosaic10:15a.m.-10:45a.m.CoffeeBreakinExhibitHallGlobalBallroomA,B10:45a.m.-12:00p.m.AIRC Closing General Session: Challenged by Changing Times GrandBallroomInternational educators are facing the forces of political, social and economic realities all over the world. The United States of America is still the leading destination for international students. It dominates with so many top ranked universities in the world. However, with the waves of change internally and rising competition globally - is the United States losing its luster, the attraction, its appeal and value? Using a point-counterpoint format, speakers will argue for and against the trends and the perception of unwelcoming environment in the United States for international students. Hear and learn both sides of the issues in this debate format session. Attendees will also have ample opportunities to engage and provide their perspectives. Moderator: Jeet Joshee, California State University Long Beach Panelists: Amy Baker, PIE News Mitch Leventhal, Academic Assembly Inc. Jean-Marc Alberola, Bridge Education PassingoftheGavel12:00p.m.ConferenceEnds