Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Introduction of AIPMM

• AIPMM – Association of International Product Marketing and Management

• AIPMM is the hub of All things Product Management

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Introduction of AIPMM

• AIPMM offers product management and marketing courses and certifications to drive growth and innovation within technology-based business

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Product Management is a critical strategic function for companies

who want to grow and Strengthen their business position.

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Fortune’s Most Admired CompaniesRank Company Industry Rank Industry

1 Apple 1 Computers

2 Google 1 Internet Services & Retailing

3 Amazon 2 Internet Services & Retailing

4 Coca-Cola 1 Beverages

5 Starbucks 1 Food Services

6 IBM 1 IT Services

7 Southwest Airlines 1 Airlines

8 Berkshire Hathaway 1 Property & Casualty

9 Walt Disney 1 Entertainment

10 FedEx 1 Delivery

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

What is Product Management•Organizational function that manages products across their lifecycle1•Proactive planning of products2•Aligns cross-functional teams to create and support products3

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

What is the most important task for a Product Manager

A.Maximize revenueB.Lead product development activitiesC.Reduce development costD.Maximize profitE.Deliver high quality

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Product Manager guide key decisions to maximize Value and

create new revenue streams

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Product Managers align key activities performed by cross-

functional teams with strategic objectives

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Product Managers orchestrate key activities and manage key

deliverables to create new revenue streams.

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

PRODUCT MANAGEMENT

SALES

FINANCE

CUSTOMER SERVICE

OPERATIONSENGINERING/MANUFACTURING

RESEARCH DEVELOPMENT

LEGAL

MARKETING

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Unique Position

• Central point of communication•Manage product lifecycle• Gather requirements• Guide development•Maintain product roadmap

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Project Manager VS Product Manager

Customer

Business

Product(Value)

Market

Scope

Schedule

Project(Quality)

Cost

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Work Environment

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Benefits

Maximize Opportunity

Minimize Risk

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Project Manager VS Product ManagerProject Managers Maximize Quality based on right Scope, schedule and lower the Cost

Product Managers Maximize Value base on unmet market and customer needs

Quality

Value

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Key Takeaways•Product Management guides critical decision1•Process reduces time to market2•Function and process minimize product risk3•Function and process maximize value4•Critical function for companies seeking to grow5

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Target Audience

• CEO• CIO• CTO• VP of Product/Strategy• VP of Engineering • Project Manager• Business Development

Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience

Clients List