Our 3-Phase Approach

3-Phase Approach

Learning

Readiness Assessment

US Expansion

Readiness Assessment

Operational

Sales & Marketing

Market Test / Validation

US Expansion

Customer Development

People, Process & Technology

Execute, Learn, and Improve

Builds Markets

US Expansion Platform• Fast & Efficient Market Validation• Essential Assets to “Win” in the US• The “Bridge” between Countries and US• “MVE” – Minimum Cost & Minimum Risk• Repeatability – Scale and Replicate

Lean & Fast Market Validation• Lean Market Research• Narrow Focus• Access to C-Level / Senior Executive Network• Test Sell Your Product / Services “As-Is”• Real Buyer Feedback

Gap Analysis – Vital Factors• Brand Promises / Core Values?• Differentiated Value Proposition?• Repeatable and Scalable?

Assets to WIN

People Process Technology

The “Bridge”

The MVE

The Minimum Viable Experience (MVE)

is the smallest Repeatable Buying Experience

that results in Reliable and Repeatable Sales.

Repeatability• Learning Platform• Processes and Systems• Technology• Scale

Outcomes• Real buyer feedback• Gap Analysis• Asset Recommendations• Vertical Market Identified – Customer Profile• Sales Process Framework with Content• Insights & Refined Hypotheses• Market Validation – Confidence to Commit• Comprehensive Report

Builds MarketsThank You