Agile Software Design for Startups

www.sparcedge.com

Maggie HallSenior UX Designer

Brad KaloupekDirector of Design

Bryan CallahanDirector of Commercial

Services

Chad NormanDirector of Marketing

© 2014 SPARC LLC Proprietary and Confidential ≡2

SPARC is a software development company creating engaging technology with our Government & Commercial partners.

© 2014 SPARC LLC Proprietary and Confidential ≡3

•12 UI/UX Designers

•9 Internal Products Designed & Launched

•±36 Ventures & Products Designed with Partners

•#14 Fastest Growing private company in America by Inc. 500 in 2013.

•#1 Fastest growing private company in South Carolina & the Software category in Inc. 500

•“SC Best Place to Work” Award-Winning Culture 3 years in a row.

© 2014 SPARC LLC Proprietary and Confidential ≡

Design Cycle

5

Design Assessment

Assessment

IDEA

Beta Launch

BUILD

Learn, Iterate, Improve

SUCCESS

REP

EAT

Software Development Learn, Iterate, Improve

• Sales Strategy Support

• Marketing Strategy

• Branding, Identity & Messaging

• Website Design

• Content Development

• Social Media Management

• Discovery & Research

• UX Wireframes & Design

• Prototype & Deliver

• Agile Software Development

• Effective Communication

• MVP approach to delivery

• Quality Assurance

© 2014 SPARC LLC Proprietary and Confidential ≡

Design Cycle

6

Design Assessment

Assessment

IDEA

Beta Launch

BUILD

Learn, Iterate, Improve

SUCCESS

REP

EAT

Software Development Learn, Iterate, Improve

• Sales Strategy Support

• Marketing Strategy

• Branding, Identity & Messaging

• Website Design

• Content Development

• Social Media Management

• Discovery & Research

• UX Wireframes & Design

• Prototype & Deliver

• Agile Software Development

• Effective Communication

• MVP approach to delivery

• Quality Assurance

ResearchVisual Design Patterns

Deliver Prototype

Example Product - The Process - Old

7 - 1 week sprints - Deliver 3 user

flows

Wireframes3 user flows

1 week 3 weeks 1 week

Build

2 weeks

Research

Iterate

Wireframe Support & launchWeek 7Test

Example Product - The Process - Agile

DiscoveryWeek 1

Design & Build 3 User Flows

Week 2 - 6

© 2014 SPARC LLC Proprietary and Confidential ≡

Design Cycle

9

Design Assessment

Assessment

IDEA

Beta Launch

BUILD

Learn, Iterate, Improve

SUCCESS

REP

EAT

Software Development Learn, Iterate, Improve

• Sales Strategy Support

• Marketing Strategy

• Branding, Identity & Messaging

• Website Design

• Content Development

• Social Media Management

• Discovery & Research

• UX Wireframes & Design

• Prototype & Deliver

• Agile Software Development

• Effective Communication

• MVP approach to delivery

• Quality Assurance

Research - overviewMarket Research

User Research

Solution

Business Goals

© 2014 SPARC LLC Proprietary and Confidential ≡

Design Cycle

14

Design Assessment

Assessment

IDEA

Beta Launch

BUILD

Learn, Iterate, Improve

SUCCESS

REP

EAT

Software Development Learn, Iterate, Improve

• Sales Strategy Support

• Marketing Strategy

• Branding, Identity & Messaging

• Website Design

• Content Development

• Social Media Management

• Discovery & Research

• UX Wireframes & Design

• Prototype & Deliver

• Agile Software Development

• Effective Communication

• MVP approach to delivery

• Quality Assurance

© 2014 SPARC LLC Proprietary and Confidential ≡

Design Cycle

16

Design Assessment

Assessment

IDEA

Beta Launch

BUILD

Learn, Iterate, Improve

SUCCESS

REP

EAT

Software Development Learn, Iterate, Improve

• Sales Strategy Support

• Marketing Strategy

• Branding, Identity & Messaging

• Website Design

• Content Development

• Social Media Management

• Discovery & Research

• UX Wireframes & Design

• Prototype & Deliver

• Agile Software Development

• Effective Communication

• MVP approach to delivery

• Quality Assurance

Agile Software Design for Startups

www.sparcedge.com

Maggie HallSenior UX Designer

Brad KaloupekDirector of Design

Bryan CallahanDirector of Commercial

Services

Chad NormanDirector of Marketing