Chad Horenfeldt - @ChadTev

Influitive helps B2B marketers recruit, mobilize and recognize an army of advocates that outsell the best sales reps.

Who we are:• Founded in 2010 • HQ in Toronto, Palo Alto• Private, VC backed,

>$11M raised

Director, Customer Operations,

Advocate Marketing Expert

Agile Customer Success

Our Challenges:

• New category – we’re writing the

book on advocate marketing

• Customers need to see value

QUICKLY

• Continuous increase in customers

• Extremely driven team

• Create an environment of learning

• Few resources

Agile CS is Born!

Agile Customer Success Methodology

Our Output

• Data driven recommendations

• More efficient onboarding

• Blog posts

• Surveys

• Knowledge base articles

• Bi-weekly customer webinars

• Short tip videos

• Improved product adoption

• Product enhancements

Results: Turning customers into advocates