Post on 05-Dec-2014
description
R K SWAMY BBDO Hansa R K SWAMY BBDO Hansa GroupGroup
All there is to thinking is seeing something
noticeable
which makes you see something you weren't
noticing
which makes you see something that isn’t even
visible
The legend of the Hansa - our logoThe legend of the Hansa - our logo
•Ingenuity to separate milk from water
•The core from the mass
•The essential from the irrelevant
We recognize the challenges you faceWe recognize the challenges you face •You demand business performance for every Rupee invested
•You want involvement from an agency with a cross functional / geographic footprint to supplement your resources.
•You need practical solutions through real time knowledge sharing and performance monitoring
•You expect positive ROI
•Today’s presentation brings together the skills, competencies and capabilities of R K SWAMY | HANSA group In India
•Verticals with a united approach to Adding Value and Changing Consumer Beliefs and Behavior through the power of ideas.
•An organizational model that makes it simple for you.
What do we bring to the table?What do we bring to the table?
•Challenger Mentality
•Total Work
•Simple organization for rapid response
•Passion for your business
• Our Belief
• We don’t need a larger hammer
• We must look for the sharper nail
The way we workThe way we work
•The most compelling commercial content
•Meaning, the ability to move a Client’s business in the most engaging manner
•We have a number of successful examples – our Clients have genuinely benefited.
•This is the basis for our ability to “own” many of our Clients
THE WORK, THE WORK, THE WORKTHE WORK, THE WORK, THE WORK
Total ideaTotal idea
Field Marketing
Experimental
Activation Media
PR
Direct
Sales Promotion
Digital
THE WORK, THE WORK, THE WORKTHE WORK, THE WORK, THE WORK
•Incitework - How we get to the most effective consumer insights
•Totalwork - How we reach 360 solutions
•Globalwork - How we access our network
• In today’s marketplace it is only the work that can differentiate, touch hearts and minds and operate across all boundaries that will drive a client ’s business success.
•We call this Totalwork.
•Totalwork is the underlying process we use to develop 360 degree solutions – bringing specialists from different disciplines together to produce outstanding work.
•Ensures that traditional above-the-line and below-the-line barriers are discarded, and a truly through-the-line approach is at the core of every response.
TotalworkTotalwork
WORK CLIENT BRIEF DEEP DIVE SYNTHESIS CREATIVE EXPRESSION
KEY INSIGHT
INSPIRING PROPOSITION
BIG IDEA
ProcessProcess
•Our three-step process:
• Identify the core idea
• Explode this out into various relevant communication elements
• Tie it all together with appropriate media
ProcessProcess
- + !Simplify Amplify Exemplify
Our work spans the Branding SpectrumOur work spans the Branding Spectrum
•Brand Strategy
•Brand Architecture
•Brand Naming to Identity Development
•Brand Positioning
•Brand Equity Management
•Brand Touch-Point Analysis...
Who are we?Who are we?
•As a Group, we work with two brands:
Breadth - OperationsBreadth - Operations
Offering outstanding Marketing Communications, Media,
Direct/CRM and Design Services to leading brands
Offering outstanding Marketing Communications, Media,
Direct/CRM and Design Services to leading brands
•As a Group, we work with two brands:
Breadth - Operations
Offering leading edge capabilities in Research, Consulting,
Information, Specialist Media, Events and Implementation
services
Offering leading edge capabilities in Research, Consulting,
Information, Specialist Media, Events and Implementation
services
Breadth - OperationsBreadth - Operations
•Started in 1973; in the top 10 for three decades
•A part of the BBDO Network for 20+ years.
Breadth - OperationsBreadth - Operations
General AdvertisingSocial^Rural Direction
HR Direction
Pharma Direction
One2One Direction
iVista
Digital Direction
Media Direction
RKS Interactive
Breadth - Operations
•4th in the market by way of Group size
•Recognized among the leaders in terms of market understanding & depth of knowledge
Group RankingGroup Ranking
•20 operating divisions
•1100+ People
•12 offices in top six cities, plus 11 Field Centers
•Serve 150+ leading corporates across categories & services
The two brands in the group includeThe two brands in the group include
Network in India 6 metros + 11 cities
Additional locations are field offices.
Perhaps no other Agency
network has such a field capability
•38 years of successful working with clients
•Experience covers wide variety of clients & categoriesAuto Banking & Finance Consumer Durables Fashion & TextilesFMCG HealthcareIT RetailSocial & Rural TelecomHR Travel & Tourism
Our PedigreeOur Pedigree
•We work with 26 multi-national clients in R K SWAMY BBDO
•We work with dozens more in the HANSA operations, in the marketing services arena
MNC ClientsMNC Clients
Abbott (PediaSure)Bayer HealthcareCognizantDELLFaber CastellFreescale SemiconductorFujitsu O’ GeneralGEGodfrey Philips (Philip Morris)ICI LotteMars
Mercedes BenzMicrosoftP&GPiaggioSONYSuzukiTargetUNICEFVISAWHO
MNC ClientsMNC Clients
•Experience with a wide range of categories and clients
Depth of client relationshipsDepth of client relationships
WORK
MercedesMercedes
S ClassS Class
RaymondRaymond
Roca ParrywareRoca Parryware
BrisahBrisah
KalanjaliKalanjali
Special and unique things we have done
•We publish the most the most comprehensive guide to purchasing power in the country.
•This is an industry source for fundamental information and insights into the market.
•The continuous Indian Readership Survey is conducted by Hansa Research in partnership with the Media Research Users Council
•Sample size over 280,000
•Definitive study on Media and Markets
•Many innovations - pioneered several new products and offerings
A strategically-sound, creatively aggressive agency.
An agency which provides intelligent solutions that build brands cost-effectively
Thank youThank you