Africa A

B Business

C Communities

Africa Business Communities Bas Vlugt – Marc Stubbé 2 June 2014

1. Africa Rising

2. Africa Business Communities

3. ABC and events

4. Market Research in Africa

Content

1. Africa Rising

The economy of most African countries will grow by more than 6% per year for the next 5 years. [The Economist, March 28, 2013]

2. Africa Business Communities

Member of NABC

1.African online segmented reach and traffic

2.Collect African market opinions

3.Distribution to African media

6

We have

We can

Our Coverage, a sample

9

Club d'Affaires Maghreb

8,000

180 LinkedIn Groups

with 675,000 members.

Lagos Business Club

30,000

Nairobi Business Club

15,000

Africa Business Panel

12,500 panel members

Africa CEO Network

10,000

Johannesburg Business Club

17,000

Africa Import Export Trading

30,000 Africa Banking Network

21,000 Africa Press List

7,000 journalists

Our Wake-up Call

10

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50

100

150

200

250

300

350

400

1

2

3

4

5

6

Membership Growth at Africa Business Communities

ABC with own online community ABC with LinkedIn community

We started with our own site, but soon

ditched it when we saw the network

power of LinkedIn.

2 June 2014 Africa Business Club 11

Collaborate with us and grow

12

1. Extend your online reach

2. Improve your conversion

V

isit

s

Reg

istr

ati

on

Bu

y

10%

5%

100%

V

isit

s

R

eg

istr

ati

on

Bu

y

15%

10%

100%

A

BC

Mem

ber

ba

se (

600,0

00)

On your own Together with ABC

Our service to you

13

Grow

Your online

community &

traffic

African Traffic & Leads

ABC’s Linkedin Members

Improve your

service &

understand

your market

ABC’s Press List & Groups

Market Information Africa Business Panel

3. ABC and Events

CEO networking in Accra

2 June 2014 Presentation name 15

CEO networking

2 June 2014 Presentation name 16

Less than 20% is accepted as a member

4. Africa Business Panel

Strong need for reliable data on Africa’s development

2 June 2014 Presentation name 18

Government statistics does not provide for a real picture

Jerven, a professor at Simon Fraser

University in Canada:

many of the numbers which are circulated in

official documents, outside assessments and

the media are wrong.

“Many economic activities are unrecorded.

With much of its economies informal, many

African countries have richer citizens than

statistics indicate.

Shanta Devarajan, Chief Economist for the

Africa Region of the World Bank, speaks

about the urgent need to address the

shortcomings of development statistics...

2 June 2014 Presentation name 19

What is the alternative?

Africa Business Panel A joint venture of ABC and MSI-ACI

2 June 2014 Presentation name 20

bas@africabusinesscommunities.com

marc@africabusinesscommunities.com