Post on 01-Nov-2014
description
Dave CupplesFatCowBusiness.com
FatCowBusiness
@FatCowBusiness
Tweets LIVE #ASE11 - Retweet,
Comment, Share!
While in School in 1999 … Image: onechickennugget.wordpress.com
Don’t just blindly create content …
Image: edoyo.co.tv
Tactically choose what people are demanding
Low Hanging Fruit and Gaps in the Market
• Invest your time, money, resources on the best opportunities → the low hanging fruit
• Pick the GAPS in the market:↑More Searches / Demand ↓Less Competition / Websites
Image: marspec.com
Top Searches & Rising Searches
SeoQuake for Firefox (Free)• Tells PR, Alexa Rank, Backlinks, Domain age• How hard to rank on Page #1 → http://fcow.co/SQ
Example Search:“travel”
Question & Answer Sites• Yahoo! Answers, LinkedIn Answers, Amazon Askville • Top 10 Q & A sites for affiliates → http://fcow.co/QA
Reverse engineer what is working for your competitors
Don’t reinvent the wheel …
Image: ifun.ru
Spy on competitors and find their most shared content
• PostRank Topics - Free http://fcow.co/PR
Example:marismith.com
• Open Site Explorer – Free http://fcow.co/OS
Find competitors top pages & backlinks
Example: incomediary.com
Example: problogger.net
How to build twitter followers from your competitors
• automatically follow all the followers of another user (or by keyword)
• Best Tool → Tweet Adder• Guidelines & Tutorial → http://fcow.co/TW• < 200-300 follows a day• < 100 unfollows a day• Wait 3 days before unfollowing
• Works best with tightly targeted lists
Facebook Ads – Which Factors make the most difference:
Im-age70%
Body
Text20%
Title10%
Source: Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
Shoemoney’s Facebook Ad Board Click Thru Experiment
• Made Ad Boards of actual Facebook ads, people asked to click
• Over 1 million total clicks• Used Clicktale Heatmap / Mouse tracking
software
Source: Shoemoney.com 2010 http://fcow.co/SM
Source: shoemoney.com
Source: shoemoney.com
61% of all clicks
Source: shoemoney.com
Even when foreign language text was used with US English audience …
47% 58% 49%
• Takeaway → IMAGE makes by far the most difference
Source: Shoemoney.com http://fcow.co/SM
Types of Facebook Ads / Images which get most clicks
• Photos of people consistently outperform logos → Facebook themselves say this
• Attractive women with big “personality”… (Shoemoney’s study)
• Pictures illustrating the result / desire• Ads which “blend” in with the
look and feel of Facebook e.g. Shoemoney’s Dating ads →“Browse my pics (42)”
Image Source: Shoemoney.com http://fcow.co/SM
• Cranking up Saturation + Contrast increases CTR (study by aimclear.com), try free image tool IrfanView
Image Source: aimclear.com
How to steal competitors customer information to laser target Facebook Ads
QuantCast
FemaleAged 35-50+High IncomeCollege / Grad
School
LIKES
Facebook Ads: Higher CTR = Lower CPC• For CPC 0.10 EUR → need CTR 0.20%-0.30%
(Source: akom360.de)
• Start with CPC → once high CTR, flip to CPM = cheaper
• Watch CPM campaigns carefully → can waste money if CTR drops
Image: akom360.de
The Real Money from online Business is REPEAT Customers
It is far cheaper to market to an
existing customer than to a
new customer
Image: simpsoncrazy.com
First time customers
Questions, Scammers, Timewasters, Hassles … NO TRUST
Image: gottatopic.com & swing-smarter-baseball-hitting-drills.com
The value in a “business” is your list of people and the relationship you have
with those people
Repeat customers = Trust, Rapport, Relationship
Image: merchantstand.com
• If you send traffic straight to an affiliate offer → you are leaving money on the table
• Capture lead via Email / Facebook → market to them many times over
• Once customer opts in → give good tips → more trust → more likely to follow recommendations and buy
• Good affiliate offers reflect lifetime customer value / ongoing commissions
Image: forbes.com
Spreets.com.au 10 months = $40 million
Customer just placed their 89th order … their #1 customer has 246 Orders
CatchOfTheDay.com.au 2 brothers = $200 million
If you want visitors to Opt-In, Follow, Share on Social Media …
Make it happen → INCENTIVIZE!Image: braincram.co.uk
Mint.com / Strongmail Case Study• Split test → 3 different incentives to refer friends
to join Mint.com via email or social media
A – Competition to Win iPod NanoB – No incentive (control group)
C – Beta access to exclusive features
Source: strongmail.com - http://fcow.co/ST
How to supercharge email opt-ins • You MUST give an incentive → free eBook or
video or digital content• Email subscribe form BIG, BOLD, TOP RIGHT
THIS is the business asset you are building!
Screenshot: jonathanvolk.com
• Pop it up and force them to make a decision• PopupDomination → increases signups 500%
Screenshot: johnchow.com
How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab
BEFORE clicking LIKE AFTER clicking LIKE
How to incentivize visitors to share on Facebook & Twitter - http://fcow.co/IN
• Cloudflood – create free share button to unlock content
• PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing
• List Eruption – Reward sharing on Social Media with access to more eBooks & videos
• Warrior Forum WSO, Master Resale Rights, The PLR Store … Top PLR Sources List → http://fcow.co/PL
Where to get PLR Products – PLR eBooks / videos / images / blogs
Comparison Effect – People buy based on what is next to it
• Which orange circle is bigger?
Psychological framing – 3 Options• Question becomes not “should I buy” but which one?
Screenshot: basecamphq.com
Automatic Sharing by Users to Social Media – WP Plugins
• Sexy Bookmarks – Includes Google +1 http://fcow.co/SB
Screenshot:jamesmartell.com
• Sharebar - http://fcow.co/SH
Screenshot: mashable.com
Screenshot: wpbeginner.com
Best tools for Scheduling Facebook & Twitter Updates
• Tweetdeck (Free) – auto link shortening• Hootsuite (Best) – Upload from Excel / CSV
- Full Facebook links + image preview
Automatically Publish Blog Posts to Facebook
• NetworkedBlogs - http://fcow.co/NB
Step 2 - SyndicationStep 1-
Register a Blog
Automatically Syndicating your Content to Other Websites
• Zemanta – Firefox Add-on http://fcow.co/ZE
How Facebook and Social Media differ from Search Marketing
• Facebook says “find users before they search” • Earlier stage of sales funnel• Different approach → more “soft” sell• Give value first and create desire • Not “hunting” but more like “fishing”
Image: designdamage.com
Social Media Fans are a lot like women …
Image: desktopdolls.blogspot.com
Case Study – Aquabumps.com
Started by a surfer in Australia who posted photos of Bondi Beach every morning …
Started emailing a few mates to cheer them up at the office …
Give value first, build up desire, credibility and trust, and the $$$ will follow
Strategic Partnerships
• Find influencers with similar target market• Leverage off other databases• Reciprocal email broadcasts• Sharing on Facebook / retweeting on Twitter• Paper.li – mash up other blogs RSS feeds &
tweet• Start partnering with similar size and work up• Interviews, Testimonials, Reviews, Comments
Image: totalmerchant.net
Guest Blogging: Write Content - Get Links• MyBlogGuest → connects Guest Bloggers to
websites looking for Guest Posts• Top Blogs seeking Guest Posts→ http://fcow.co/GB
• FollowerWonk – Find influencers in your Niche, search keywords in Twitter Bio
Give value first + partner with influencers → potential for exponential reach …
Your audience now has an audience
Image: venturebeat.com
Keep in Touch
• Slides, Links, Free Videos + Tutorials at:
FatCowBusiness.com/ASE11Facebook.com/FatCowBusiness
@FatCowBusiness, @DaveCupples
Dave@FatCowBusiness.com