Affiliate Networks: The Next Big Platform

Post on 18-Nov-2014

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This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: WordPress, iOS and Facebook: all popular platforms made stronger by nurturing a community of developers. Affiliate networks can walk the same path and be the next big platform evolution.

Transcript of Affiliate Networks: The Next Big Platform

Affiliate Networks: The Next Big Platform

Justin BallCTO AtomicJolt

email: justin@atomicjolt.comtwitter: @jbasdf

Pop Quiz

Do you own a phone?

Phone?

Facebook or phone calls?

Have you ever used your phone as a flashlight?

Have you ever used your phone to take your pulse?

This is Darth Vader

Wearing a Sombrero

Minecraft – 8bit graphics worth $2.5 billion

Angry Birds

75 billion app downloads

Do you own a computer?• 155,000 Apps in the Windows App Store• 250 million app downloads• Skype users make 50 billion minutes of calls per month• 1.1 billion people use Microsoft Office

Do you use Wordpress?• Over 30,000 Wordpress Plugins

Do you use Facebook?• 9 million apps• 50 million pages• 300 million photos per day• 148.56 million Candy Crush users each month

Platform Success

Engage large communities of developers

Why Should You Care?

The Ingredients

Audience + Technology

Affiliate Network ToolsSnapLinker

Product Discovery Bookmarklet Tool

Deep Link Generator

Why one or two apps when you can have 10,000?

Affiliate Angry Birds?

Justin BallCTO AtomicJolt

email: justin@atomicjolt.comtwitter: @jbasdf