Post on 08-May-2015
description
Fashion Studies I
Aesthetics
Concept of beauty..
Beauty is the characteristic of a person, place, object or idea that provides a perceptual experience of pleasure, meaning & satisfaction
a good looking person, place or object is always perceived as more beautiful than a shabby looking person, place or object …..with respect to time, place & environment
Much of it depends on
- the availability of resources- utilitarian significance- socio - cultural significance- symbolic aspect
Although beauty exists naturally….but there’s always a deliberate attempt by humans to beautify itself & the environment around.
…beauty …beauty
the characterization of a person as beautiful is based on inner beauty & outer beauty and is subjective in nature
inner beauty includes psychological factors like personality, intelligence, grace ,charm, elegance
outer beauty includes the physical factors like health, youthfulness, complexion
Scarification….. Adornment…
Tatooing & Ornamentation then …
Tattooing now..
Body painting
Is beauty ?• tattooing… adornment• Shape .. form .. texture• Use …function• Feel ..emotion
or simply everything
Beauty exists in everything
around us….from nature to
architecture …to
art….to human beings…. to paintingto apparel…
….then what is the source
of beauty ?
it is imbibed within..
The human tendency to look beautiful has existed from the past….
The context may have changed with time but the content remains the
same…beautification
As a cultural creation beauty has been extremelycommercialized.
Everybody wants to look good...feel good.
What do you understand by
aesthetics ?
Aesthetics is the study of beauty & its appreciation
….going by the dictionary meaning
the new way of seeing and perceiving the world
In other words it is also…
You may like it..
or simply don’t like it…
You may appreciate it….or may not !!!!!!!!!!!!!!!
Would you like to
wear it?
What’s your reaction ?
Thus appreciation of aesthetics is a very
individual perception
Two people can look at the same object and can have different opinions about it.
Aesthetic examines what makes something beautiful, sublime, disgusting, funny, silly, entertaining, pretentious, harmoniums, boring or tragic
Judgment of aesthetics clearly rely on our abilityto discriminate at a sensory level
However sensitivity to aesthetic qualities can be
well groomed by training the
senses & the mind
Thus pleasurable experience one goes through in
appreciating design qualities is aesthetic experience
Aesthetics qualities can only be appreciated if an individual enjoys the experience of it
Therefore ‘the feel good factor’becomes extremely important while attempting to appreciate the aesthetic qualities
Aesthetic experience
Aesthetic experience is not only about liking or disliking, its about the interaction between the product, consumer and the environment.
aesthetic experience is the
sensitive selection of formal, expressive or
symbolic qualities of
product or environmentresulting in pleasure or satisfaction.
Going by the definition..
Aesthetic experience can come from product & environment
But…
What is this product ?
What is environment ?
Products are material goods with physical properties
What is environment ?It is the multi sensory setting that
surrounds the body & interacts with the apparel
Multi sensory factors affecting aesthetics
Visual
tactilekinesthetic
olfactoryauditory
gustatory
sight
touch
smell
taste
sound
movement
Interpersonal interactions are susceptible to the
visual appearance of others.
It is the most obvious source of aesthetic experiencefor the individual.
We treat visually attractive bodies better than we treat
less attractive individual
Human have sensory receptors all over the
body that register the sensations of touch
Pleasurable experience can result from touching and
from being touched
It is the experience resulting from touch
While wearing the fabric literally interacts with various parts of the body and registers sensations
soft silky nature of silk gives pleasurable experience to the body.
lofty & soft character of wool provides warmth
When it comes to apparel, the focus is the feel or hand of the fabric
KIN
ES
THE
TIC
It is the perception of one’s own body movement
our senses registers the sound of the music& starts reacting to the beat of the music.
apparel also contributes to the kinesthetic experience.
during dance the floating fabric reinforces the graceful movement of the body
From brushing our teeth …to bathing…to getting ready..
we tend to use so many products that have got fragrance.
Pleasant smell also has an impact on the aesthetic experience
Retailers like JC Penny have are filling their stores with pleasant, mood evoking odor to stimulate the desirability of product
Sounds filing the environment facilitates
aesthetic environment
The effect of music on the apparel product may be found in retail stores, fashion show and TV advertisements
Taste has little to do with aesthetic appreciation of apparel
But there are other products used on the body that are flavored to add to the appeal
Environment possesses
• Social qualities- geographic location- ethnicity- religion- sexual orientation
• formal, expressive & symbolic qualities
Aesthetics in movies
…Aesthetics in films
…different expression of various characters lead to aesthetic experience
Aesthetics in two dimensional art
Aesthetic consideration within the visual art is usually associated with
the sense of vision.
…Juxtaposition
….in two dimensionality
…Creation of 3 dimensionality
…..Creation of depth
…repetition …movement
..perspective
Aesthetics digital art
Aesthetics in Maps
….represents the symbolic aspect of aestheticslike the expression of terrain, landscape etc.
…this forms an imagined visual experience of aesthetic
….symbolic aspect of maps
Content forms a clear direction of themes….style of ornamentation in antique maps
…symbolic representation of the political boundaries
Aesthetics in marketing
….marketing is concerned with the ‘trade dress’ of a product such as its branding, its commercial representation or the reputation of the producer.
….marketing drives human mind to think in a direction where they would have not previously.
…..product commercial
….commercial launch of a product
….commercial advertisement of a product
Product branding
…product dressing
…catchy jingles
Aesthetics in music
….aesthetic elements expressed in music include
lyricism, harmony, emotions, volume dynamics, resonance, playfulness, color, depth & mood.
…lyricism as aesthetics
…harmony in music
Volume…playfulness…dynamic resonance
….emotional expression in music
Aesthetics in performing arts
….expression of grace, balance, timing, beauty, drama & sensuality
….expression of balance, strength & timing
…sensuality, balance, rhythm
Aesthetics in literature
Author uses a variety of techniques to appeal to the aesthetic value of the reader… like
rhythm, illustrations, imagery, suspense, drama, analysis etc.
Mind Without Fear
Where the mind is without fear and the head is held high;
Where knowledge is free;
Where the world has not been broken up into fragments by narrow domestic walls;
Where words come out from the depth of truth;
Where tireless striving stretches its arms towards perfection;
Where the clear stream of reason has not lost its way into the dreary desert sand of dead
habit;
Where the mind is led forward by thee into ever-widening thought and action---
Into that heaven of freedom, my Father, let my country awake.
short stories, novels, non fictions, fiction, poems appeal to the aesthetic value of the reader.
Lajja is a response of Taslima NasrinAnti Hindu riots which erupted in parts of Bangladesh, soon after the demolition of Babri Masjid in India on 6th December 1992. The book subtly indicates that communal feelings were on the rise, the Hindu minority of Bangladesh was not fairly treated, and secularism was under shadow.
…suspense, adventure, fantasy, drama
Aesthetics in gastronomy
Gastronomy is the study of relationship between culture & food.
Although food is the basis & frequently experienced commodity, careful attention to the aesthetic possibilities of food turns eating into gastronomy.
careful and a visually appealing arrangement of food inspire our senses of smell & taste leading to aesthetic experience…
Aesthetics in information technology
Aesthetics in information technology focuses on used friendly devices, software applications