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http://waystomakemoneyfastx.org/What is AdWords?AdWords is the
flagship advertising system/platform and the major revenue sourceof
Google. It serves primarily cost-per-click (CPC) targeted text and
banner adswhich are shown on Googles results pages, AdSense
publisher sites, and Googlespartner sites. Generally, AdWords
targets ads in two wayscontextual targeting andplacement
targeting.In contextual targeting, AdWords uses factors such as
keywords, word frequency,font size, and the overall link structure
of the web to determine what a particularwebpage is all about and
match ads to it.In placement targeting, on the other hand, it is
the advertiser who chooses his/herads placement on a publishers
site. Placement targeted ads may not be related tothe contents of
the page they are on. Instead, their relevance are predetermined
bythe advertisers based on their own judgment (i.e., if they think
their ad is relevant toa particular site or page).In addition to
contextual and placement targeting, AdWords is also able to target
adsbased on the language used.
AdWords HistoryBarely two years after it was launched, Google
had already become the primarysearch destination site for a rapidly
growing number of Internet users. By August2000, it was generating
an average of 14 million searches per day and traffic wasincreasing
by 20 percent each month.Earlier that year, in January to be more
exact, Google launched an advertisingprogram to help advertisers
target and refine their campaigns and "ensure optimalcampaign
performance".As Google put it, the advertising program: "enables
advertisers to purchase keywords, keyword phrases or categories to
target potential customers."To do this, Google uses a proprietary
ad serving system that matches the userssearch queries with related
advertisements through keywords and categories. Forexample, if a
user searches for "health insurance" on Google, the user will see
on theresults page health insurance-related advertisements along
with the organic searchresults.According to Wikipedia: "Keywords
were sold based on a combination of price bid and clickthroughs,
with bidding starting at 5 cents per click."Among Googles earliest
advertisers were: HotJobs.com an online recruiting solutions
company; eHealthInsurance.com a website that sells health
insurance; and PlaceWare a web conferencing service provider.The
ads, which are purely text-based, appeared at the top of search
results pages andare labeled as "sponsored links".(insert image
here)However, the program did not provide any means for seting up
their campaignsthemselves. Google only showed a little link that
said "see your ad here".
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http://waystomakemoneyfastx.org/t/aee.htmlOn October 23, 2000,
Google announced the "immediate availability" of AdWords,
aself-service advertising program, which offers businesses a
fully-automated,comprehensive, and quick way to start and run an
online advertising campaign. Theadvertising program enabled
advertisers to purchase individualized and affordableadvertising on
Googles search results pages.The tag line on AdWords main page at
the time was: Have a credit card and 5 minutes? Get your ad on
Google today.AdWords, an extension of Googles premium sponsorship
program (announced inAugust), debuted earlier that month (in beta)
and had been received positively andadopted by more-or-less 350
businesses and advertisers worldwide.According to Googles
press-release dated October 23, 2000: "The AdWords program offers
advertisers the same highly targeted ad serving technology as the
premium sponsorship program, and through a simple to use
self-service system, enables advertisers to sign up and monitor a
campaign directly from the Google website." "Googles AdWords
program is designed to offer a simple advertising solution for
every business, including brick-and-mortar retail outlets such as
electronic or home furnishing stores and small family-run
businesses such as a restaurants or floral shops. Google has
differentiated its AdWords program with several key features,
including the ability to fine-tune ads in real-time, post new ads
instantly, monitor ad statistics, and track inventory and
cost-per-day impression estimates--so advertisers can pace their
actual spending limits."
In addition to the "Sponsored Links" displayed at the top of
the results page, adswere by this time also appearing to the right
and at the bottom of the organic searchresults. (Screenshot
courtesy of Dr. Dobbs.)The new advertising program offered the
following features: Fast loading ads due to the textual nature of
ads, they load up almost instantly. Ad preview tools this enables
advertisers to see how their ads look like before they are posted.
Split-test capable AdWords enables advertisers to create multiple
versions of their ads and run them simultaneously to see which ones
perform better. Advanced keyword targeting options advertisers are
provided with targeting options (keywords, negative keywords,
phrase matches, and exact matches) that enable them to fine-tune
their campaign. Web-based reporting tools these enable advertisers
to monitor their ads click-through rates and the number of times
their ads have been displayed. Ad performance feedback AdWords
enables advertisers to see user feedback (via the "visitor interest
bar") to gauge the effectiveness and popularity of their ads.
Ads were, at the time, sold based on cost-per-mille (CPM) or,
in other words, cost-per-thousand-impressions for $15 (or 1.5 cents
per impression) for top ad unitposition, $12 (or 1.2 cents per
impression) for middle/side ad unit position, and $10(or 1 cent per
impression) for bottom ad unit position.The first ever AdWords
customer was a small business that sold live mail-orderlobsters
whose ad come live on Google less than half an hour after they had
signedup.In a press release dated February 1, 2001, Google reported
that at the end of 2000,advertisers who were using AdWords were
getting: "an average click-through rate four to five times higher
than the industry standard for banner ads."In February 2002, Google
introduced its AdWords Select program which offered
thepay-per-click (PPC) auction model, enabling advertisers to bid
on how much theyare willing to pay for each time their ad is
clicked.However, unlike Overtures PPC model which allowed
advertisers to bid their way tothe top of the ranking even with
irrelevant ads, Google had put in place the "click-through rate"
which measured an ads relevance which is, in turn, fed into
Googlesad ranking system.Basically, what happens is that, if an ad
is clicked more often, the system recognizesthe ad as highly
relevant to the search results. And since Google puts a premium
onrelevance, Googles ad ranking system raises that ads ranking.
This allows lower bidads to compete with big players on an even
playing field.As John Battelle (author of The Search) put it:
"Googles decision to factor clickthrough into an advertisers
ranking forced an economy of relevance and profit into the
pay-per-click model."And this is what made Google the advertising
giant that it is now. This is what hasearned the company an
estimated $21 billion in 2008 alone.On November 22, 2005, Google
began allowing advertisers to bid separate prices forads that
displayed in search results and ads that displayed on content
partners sites.The change resulted to the lowering of minimum bids
for ads on content partnerssites.
In mid-2006, Google introduced the Quality Score and used it as
a factor indetermining the minimum bid required for an ad to run.
According to Google, thechange was made to protect the
trustworthiness and credibility of Google Ads, aswell as to
increase the quality of the sites that Google presents in its
ads.Quality score is determined by several factors, including
clickthrough rate, ad copyrelevance, landing page quality, landing
page load time, and geographical location,among others.Along with
the enforcement of Quality Score, Google required (among other
things)that landing pages be highly relevant to the ads and serve
as an extension of the ads.If these conditions are not met, they
are seen as low quality landing pages and, assuch, will result in
the need to bid higher to compete in the auction.Comparison AdsOn
October 29, 2009, Google announced (through a blog post) that they
have beguntesting a new feature for AdWords called the AdWords
Comparison Ads. The newfeature is aimed at making Googles ads more
relevant and useful to users andhelping advertisers reach potential
customers who are most interested in theirproducts and
services.AdWords Comparison Ads lets users specify exactly what
they are looking for, thusallowing them to easily compare multiple
relevant offers against each other, side byside.For example, when a
user searches for a certain keyword on Google--say "mortgage",for
exampleGoogle may display an ad unit that prompts the user to
select the typeof loan he/she is looking for.
If the user clicks on the promotion/ad, he/she will be taken to
a page presentinghim/her with a list of offers to compare. In
addition, the page provides the user withadditional filtering
options (i.e., "income" and "home value") which would enablehim/her
to get more refined sponsored results.For advertisers/marketers,
the new feature provides them with the capability totarget their
offers at a more granular level, , leading to more valuable,
qualified leads.For users, on the other hand, the new feature meant
more targeted ads and morevaluable leads.In addition, the feature
enables users to call the advertisers directly or request aquote
from them. When a user requests a quote, Google automatically
anonymizesthe users phone number and sends the advertiser a unique
code that he/she canuse to contact the user. As for the cost of
this service, an advertiser pays only if auser calls the phone
number on his/her offer or fills out a form to request a
quote.People who have been able to test the new feature first hand
has only praises for it,saying:
"It is the slickest, most user-friendly consumer
mortgage-quoting product on the market by a considerable margin.
Regardless of whether or not Google has the ability to push more
traffic towards their product based on the dominance of their
search engine, this would be a winner. It is really that
good."Comparison Ads is currently available to only a select number
of U.S. states and isonly available to a limited number of
advertisers in the mortgage/refinance space.However, according to
Google, they will making the feature available to more usersand
advertisers over time. Looking To Make Money Online? FREE 9-Part
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http://waystomakemoneyfastx.org/t/aee.htmlUsing AdWordsNote: Your
website needs to be already set up before you create your ad
campaign.Go to http://adwords.google.com/Click on the Start now
button.
Choose your answer from the two options provided.If you choose
the first one, being that you already have an email address
andpassword which you use on other Google services, you will be
asked if you want touse that same login (email and password) on
AdWords.
Just go ahead and choose the best option for you.Choosing the
first option (that is to use your existing account for AdWords)
willdisplay a login facility which will take you inside AdWords
after you enter your logininformation.Choosing the second option,
on the other hand, will produce a mini registrationform where you
can create a new account for you to use with AdWords alone.
What if you havent used any of Googles services? Thats not a
problem.Going back to the first step, choose the second option
which says I do not usethese other services.You will then be asked
to fill out a form to create your account. Go ahead and fill outall
the necessary information and click on the Create Account button
when youredone. Note that your email address need not be a Gmail
address, you can use anyemail address that you currently have.
Select your country/location, your time zone, and your
preferred currency to use onyour account. Then click on the
Continue button. Note that you will not be allowedto change any of
the settings you put in on this page after youve setup
youraccount.
Check your email and click on the verification link contained
in it.After youve verified your account, you will be redirected to
a page wherein you areprovided with the option of providing Google
with your mobile phone number.To do so, click on the Add a mobile
phone number link.Otherwise, click on the Click here to continue
link.You will then be redirected to your AdWords account
homepage.To create your AdWords advertising campaign, click on the
Create your firstcampaign button.
Enter a name for your campaign.Choose the country in which you
want to show your ads. By default, AdWords willset your country of
origin as the location in which to display your ads. If you
wantyour ads shown in other countries, click on the Select one or
more other locationslink.In the upper left box (bundles box) of the
Select a Location window, click on the tickbox beside the bundle
you want to include, or click on the + sign beside a
bundle and choose the countries you want to add one by
one.Also, check out the other tabs located at the top of the Select
a Location window,there might be something there that could be
useful to you.Click on the Save button located at the lower-left
corner of the window when youre
done.You will then be brought back to the Select Campaign
Settings page. If you want tomodify the locations again, simply
click on the Edit link located right beneath thecountries list.For
this example, I removed the Bahamas bundle from the list again and
left only theNorth America bundle in my list of countries.Now,
select your desired language for your ad. If the language AdWords
has chosenby default is wrong, click on the Edit link beside the
language...
and choose your desired language from the list that
appears.Moving on... right blow the language options is a link that
says Demographics(Advanced)...Clicking on that link will give you
the option to hide your ads from people fromcertain demographics
(primarily gender and age groups).
Leave the Networks and devices options in the default or
recommended setting.Under Bidding option, select Automatic
bidding.Click on the tick box beside where it says CPC bid limit,
and enter the maximumamount you are willing to pay for the entire
duration of your campaign.
Enter your Budget per day.Additional options are provided
provided under Advanced settings such as scheduleand Ad delivery.
To see the advanced settings/options, click on the + sign besidethe
setting you want to change.Click on the Save and continue button
when youre done. You will then be taken tothe next page.Choose your
ad type.
Enter your ads headline in the Headline box. It would be best
if you can use yourkeywords for this.Enter your ads first line of
text in the Description line 1 box.Enter your ads second line of
text in the Description line 2 box.Enter the URL that you want to
be shown on your ad in the Display URL box (this isnot
clickable).Enter your landing page URL in the Destination URL
box.Notice the ad preview box. It shows you how your ad will look
like once your adgoes out.
Enter your chosen keywords. Note that choosing the right
keywords is the mostcrucial thing youll do when creating an ad.
Keywords should be carefully thought of.It is highly advised that
you use Googles keyword tool to help you decide on whichkeywords to
use.Click on the Save and continue to billing button when youre
done.Next, youll be taken to the Billing page which is actually
part of the Account Setup.Choose the country where your billing
address is located and click on the Continue
button.Choose between Postpay and Prepay billing. For Postpay
Billing, you can choose topay through your bank account (Direct
Debit) or by credit card. You can only paytrough Credit Card for
prepay billing. Make your choice and click on the
Continuebutton.You will then be brought to Terms and Conditions
page.
Click on the radio button beside where it says Yes, I agree to
the above terms andconditions. to signify your agreement and click
on the Continue button.Fill out the form with your billing
information and click on the Save and Activatebutton when youre
done.
If everything goes fine, your ad should be launched
automatically. Looking To Make Money Online? FREE 9-Part Video
Course Reveals Simple Step By Step System To Make At Least $100 Per
Day Online Working From Home! Subscribe now to gain instant access
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