Advice For First-Time Entrepreneurs

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"A-Players hire A-players, B-players hire C-players." - Steve Jobs

Transcript of Advice For First-Time Entrepreneurs

What is the one piece of advice you would give first-time entrepreneurs?

"A-Players hire A-players, B-players hire C-players." - Steve Jobs

As a first-time entrepreneur, your idea is going to change.

You will need a solid group around you to successfully build your idea and execute.

Why is hiring A players critical?A

Like attracts like. A top notch database designer is going to bring in a top notch web designer, who will attract the top sales and marketing team.

You want the A-players leading and setting the tone.

They aren’t threatened by people who know more than them. Instead they want to work with people smarter than them. 

They are working for long term growth, not short term ego boosts. 

They aren't afraid of sunk costs. As your idea, strategy, and goals change you are going to incur sunk costs.

They always make best decision. A-players are less prone to being swayed by decisions, time, or money they've

already lost.

You become like the people you surround yourself with, so set yourself up for success early on.

In the Company of Giants, Rama Dev Jager and Rafael Ortiz spoke to Steve Jobs about starting a company.

He told them, "When you're in a startup, the first 10 people will determine whether the company succeeds or not."

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