ADVERTISMENT REPORT Pick Up Eco 2.3 Low Price Campaign

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El Gallito – 10/03/2013

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DFSK Pick Up Eco 2.3 Low Price Campaign

Pick Up

Jan.

Feb.

Mar.

In January were sold 8 Pick Up.

In February were sold 11 Pick Up

In March were sold 38 Pick. With the low price campaign we sold more than three times than february.

How the DFSK Pick Up Eco 2.3 Low Price Campaign impacted FAW impacted FAW Pick Up salesPick Up sales

In January Faw sold 22 Pick Up.

In February Faw sold 25 Pick Up

In March Faw only sold 8 Pick. With the DSFK Pick low price campaign Faw sold three times less than february.

Faw Pick Up Brio

Jan.

Feb.

Mar.

In January – February we have the 22% of the market share and Faw duplicate our sales in this product

FAW 46% OTHER BRANDS 24% DFSK 22%

Sales in January-February

DFSK

FAW

OTHER BRANDS

In March DFSK Pick Up Eco 2.3 had the 60% of the market share while Faw Pick Up only had the 13% of it.

DFSK 60% OTHER BRANDS 17% FAW 13%

Sales in March

DFSK

FAW

OTHER BRANDS

DFSK Pick Up Eco 2.3 VS Faw Pick Up Eco.

DFSK Pick Up vs Faw Pick Up

0

5

10

15

20

25

30

35

40

1 2 3

Months

Sa

les DSFK PICK-UP 2.3

FAW PICK-UP

We grow in sales and we have reached our market share expectations.

The “Pick Up Costumer” gives a big importance to the price.

The Pick Up Eco 2.3 segment have a great sensibility with the price and we can notice that there is no any fidelity with the brands.

Pick Up Eco 2.3 Low Price CampaignGeneral Conclusions

The DFSK brand value that we have been building in the market has a potential influence on the costumers at a similar price.

The DFSK brand value is better than Faw in the commercial mini auto segment.

With your support and mutual effort we can continue with this price policy and stop the FAW growth in the segment and at the same time improve the DFSK market share.

THANK YOU!!