LAB SDN BHD

BUSINESS PLAN

LIM TING LE

NGO JIA HAUR

LEE JIA KIAM

WONG QIN KAI

CAFÉ

I B CNTEGRATED US AFE

CAFE DOUBLE DECKER BUS

INTEGRATION

HYBRID

SAVE TRAVELLING COST

PRODUCT AND SERVICES ?

Legal Casino

Epson Moverio BT-100 High Tech Massage Chair

High class western food

Market analysis

Population inWest Malaysia :29.27 million

Customer : Tourism

Focus area : west Malaysia

Prime source for earning our profit is from international and local tourism

Customers that enter our bus will be entertained with amazing services and we ensure that our services are average affordable to everyone.

Rival of our businessThe KL Hop-on Hop-Off Tour.22 designated stops

40 attractions

The double-decker

air-conditioned tour bus pre-recorded multi lingual commentary for each of the attractions and Wi-Fi

24 Hours Operation Hours

Weakness :Doesn’t have attractive

services

Marketing Strategies - Bus Cafe

Marketing Strategies-Main product are Epson Moverio BT – 100 & massage chair.

-What is Epson Moverio BT – 100 ?Epson Moverio is the system that managed by an Andriod powered control module that connect via two wires.

-What’s so good about it ?

Save time as no need connect to computer.

It’s WIFI - enabled and support to the Android apps.

Feel relaxing and comfortable and also not harmful to our eyes.

Marketing Strategies• Main food in our bus is we

stern foods.• We also provide various ki

nd of foods such as :Chicken chopBeef steakLamb chop Mushroom SpagettiButter Prawn

PricingRange of Cost price – RM 6 – 9

Range of Selling Price - below RM 15

Price of our products:Lamb Chop - RM13Chicken Chop - RM10Mushroom Spagetti - RM12Beef Steak - RM14Butter Prawn - RM13

SERVICES BENEFITS

Provide WIFI for Internet access

Provide Online Booking Services

Mini Lisence Casino

Advertising & Promotional Acivities

MANAGEMENTSTRATEGY

BUSINESS’S LEGAL STRUCTURE

PARTNERSHIP

BUSINESS’S LEGAL STRUCTUREPARTNERSHIP

Obtain the Capital

Make Decision or Inspire great ideas

Decrease the risk

BUSINESS’S LEGAL STRUCTURELIMITED LIABILITY COMPANY

Protect Assets

Taxes Free

Flexible management structure

ORGANIZER CHART

OPERATING MANAGEMENT

FOOD & SERVICE

Food & Service

Meal Box and Tray Concept

Food and Service

Meal Box

MAINTENANCE DEPARTMENT

Clean & Positive Environment

Equipment per seat will be renew once the journey

BUS SERVICES

SECURITYD E P A R T M E N T

CASINO

HUMAN RESOURCE

EMPOLYMENT DEVELOPMENT

INTERVIEW

TRAINING DEVELOPMENT

Good Services

Financial Department

Cash Flow

Bookkeeping

Price Monitoring

Inventory Control

FINANCIAL PLAN

42

We decided to contribute RM225,000 for each person.

TOTAL : RM225,000 x 2 = RM450,000

CAPITAL = RM450,000

Double Decker Bus =RM250K

RECORATION & RENOVATION OF BUS = RM 8K

LED Television RM 5,000

30 Massage Chairs

RM 60,000

CAFE

Equipment of Kitchen = RM 20K

Second Floor (Casino)

Tables and Chairs

2 Table = RM 10,000 Chairs = RM 3,000

Advertisement = RM 1.2K

Range of Worker's Salary :15K

-Bus driver -Waiters -Chef

Utility = RM 5,000

Food Ingredients = RM 4,500

Total amount to be expendedto start our business

RM450,000 – RM376,000=RM74,000

Sales Estimate

1week = 120 Passengers1month = 480 Passengers

Forecasted sales and profit of 3 yearsIncome RM Expenses RM

Capital 450,000 Bus 250,000

Income 1,500,000 Recoration &Renovation

8,000

Massage chairs 60,000

LED TELEVISION 5,000

Kitchen’s Equipment

25,000

Advertisement 1,500

Worker’s Salary 540,000

Food Ingredients

162,000

Utility 180,000

Casino Tables & chairs

13,000

Balance C/D 705,500

TOTAL 1,950,000 1,950,000

In three year, we estimate our

profit will be around

RM705,500

Future Plan

-Export our café bus to another country

-Update to Triple-Decker Bus

Thank You

Reference.1. Osaki massage chair. (n.d.). Massage Magazine.

 

2 .Moverio BT-100 Wearable Display. (n.d.). Retrieved March 22, 2015, from http://www.epson.com/ cgi-bin/Store/jsp/Product.do?sku=V11H423020

 

3. Jeffs, C. (2008). Strategy management. Los Angeles: SAGE.

 

4. Recipes - Food - Lifestyle | The Star Online. (n.d.). Retrieved March 22, 2015, from http:/www.thestar.com.my/Lifestyle/Food/Recipes/

 

5. YOONG, A. (2006, January 6). Malaysian officials to consider proposal for casino on tourist island. AP Worldstream. Retrieved March 22, 2015, from http://www.highbeam.com/doc/1P1-117025823.html?

 

6. Merton, R., & Bodie, Z. (n.d.). On the Management of Financial Guarantees. Financial Management, 87-87.