Advertising Week Take-Aways

Post on 05-Dec-2014

467 views 0 download

description

Claudine Cheever offers a few key themes from Advertising Week 2013

Transcript of Advertising Week Take-Aways

DATA+CREATIVITY+TECHNOLOGY

THANK YOU, BRADLEY.

1. USEFUL. IF YOU LIKE TO SHOP.

2. SCREW EARNED MEDIA. HOW BOUT MERCENARY MEDIA?

3. YELP IS SO, LIKE, 2004.

4. UX = USER EXPERIENCE.

5. INSIGHTFUL + SIMPLE = AMAZING