Post on 24-Jan-2015
description
2. Show of hands
Who here has a Facebook page?
Tell me what you see.
3. Money, mullah, cash, back rolls, currency, capital, funds
How does Facebook make there money?
- Every time you click on an ad facebook makes money.
4. Knowing who to market!!!
Digital Marketer.
Step by step instructions.
Who do they target?
-age
-gender
-special interest
-location
5. Whats this whole click thing about?
How companies profit.
How the operation works (mwahh ha ha).
Getting the clicks.
http://www.youtube.com/watch?v=5q7qj9eT1r0&feature=related
6. Advertising on the internet
The changes made over time
In the year 2007, Tens and thousands of Faceb0ok users protested
when the site began tracking what members bought at affiliated
sites (like travelocity.com) and then alerting their friends about
those purchases. Facebook relented, and said it wouldnt release
online shopping information anymore without a members
approval.
7. Cool side note
I bet you didnt know this lol
8. Who scored more?
Facebook orYahoo???
*Comescore
*How much they made
*Comparing them all
9. Investors in Facebook
In January, 2011, Facebook raised $500 million from Goldman Sachs
and a Russian investor in a deal that values the company at $50
billion more than companies like eBay, Yahoo and Time Warner. The
stake by Goldman Sachs, considered one of Wall Streets savviest
investors, signals the increasing might of Facebook, which has
already been bearing down on giants like Google.
10. Works Cited
Http://blogs.wsj.com/digits/2011/02/01/how-much-does-a-facebook-fan-cost-107/How
much does a facebook fan cost? $1.07 Geoffrey A. Fowler ~ Article
(From the wall street Journal). Touches on how becoming a fan of a
companys facebook makes them money.
Http://topics.nytimes.com/top/news/business/companies/facebook_inc/indexhtml
business/facebook Adrian Wyld ~ Article (From the New York Times)
Touches on facebooks key investors and how they spent the
money.
http://www.google.com/hostednews/afp/article/ALeqM5hi33tCMumqOZex_Jjdv9WLaoIDOg
Facebook top publisher of display ads: comScore ~ Quarterly updates
on how many ads are displayed on facebook and how much money
facebook makes from displaying these ads.
http://wwwinsidefacebook.com/2010/05/12/comscore-facebook-served-more-displays-ads-than-yahoo-last-quarter.
Inside Facebook By Sara InsCaldern ~ This site gives a great chart
that displays United States ad impressions.
*
http://www.digitalmardeter.quickanddirtytips.com/marketing-on-facebook.aspx
The Digital Marketer: How to put your company on facebook This site
gives a one by one description on how put your ads on facebooks
website.
Media and Culture: An introduction to Mass Communication. Seventh
Edition.
By Richard Campbell, Christopher R. Martin, Bettina Fabos.
Bedford/St. Marins, Boston NY.