welcomes youSumit mohite

Vishal mangukiya

Jitendra mourya

Prasad bhadlikar

Sanjeev mourya

PRODUCT NAME 3-GUARD

PARENT COMPANY

V-CARE PHARMACEUTICAL PVT. LTD.

CATEGORY MEDICATED TOOTH PASTE

SECTOR PERSONAL CARE – TOOTHPASTE

TAGLINE/ SLOGAN

PROBLEM ANEK, SOLUTION EK

PRICE RS. 66/-

FLAVOUR WITH COOL MINT-GEL

USP FOR SENSITIVE TEETH AND CAVITY PROTECTION

INGREDIENTS OF 3-GUARD TOOTH GEL

Sodium Flouride 5mgUsed as desensitizerSodiummonoflourophosphate 7mgAs AnticavityTriclosan 0.30mgAs Antiplague/Antibacterial

INDUSTRY OVERVIEW

• Total market of 750 crores.

•Growth rate of 18.6%

• Per capita usage mere 85 gms per person.

•Major player – Colgate Palmolive and Hindutan uniliver

MAJOR PLAYERS

•Colgate – Palmolive Ltd. (Market Share- 47.3%)

•Hindustan Unilever Ltd (Market share- 30%)

•Dabur India Ltd. (Market Share- 7.2%)

•Other companies like Vicco, Patanjali, Promise etc.

Senquel-f Tooth Paste

100gm Rs67/- Dr. Reddy lab

Stolin –R Tooth Paste 50gm Rs43/- Dr. Reddy Lab

Sensodent Tooth Paste

100gm Rs69.50/- Warren Pharma ltd

Hydent-k tooth paste 100gm Rs78.50/- Abbott Pharma Ltd

Sensodyn tooth paste 80gm Rs90/- GSK Pvt Ltd

COMPETITORS

ADVANTAGE UPON SENSODYNE PASTE

3-GAURD• 3 salts composition

• Economic price

• 100gm tube

• Triclosan advantage(protection against bacteria)

SENSODYNE• 1 salt composition

• costlier

• 80gm tube

• no triclosan

Segment :Personal Care – Oral Hygiene – Toothpaste

Target Group: Indian Families

Positioning :An economy toothpaste for all mouth problems.

Strength

1. Pure research product from V-care2. Unique formula protects your teeth from decay and sensivity3. Refreshing minty flavor makes the breath super fresh4. One of the core brands contributing to the company’s top-line growth

Weakness

1. Barrier to entry2. Not a premium category product to gain urban market share

Opportunity

1. Projected as an economy toothpaste for Indian families for all dental problems2. Potential to capture smaller cities owning to cheaper price and quality assurance

Threats

1. Many cheap local variants of toothpaste available in the semi-urban and rural markets2. Rural households still make use of non-dentifrice products like ash, charcoal, salt, husk etc