Post on 28-Jan-2015
description
Advertising Tricks of the Trade
Publicity Vs. Advertising
• Advertising=Paid, Controllable Communication
• Publicity=Free, Uncontrollable Communication
•Customer Research
•Creative Direction
•Design Right
#1Customer Research
• Get Curious!
• “Focus Group”
• Ask The Right Questions
• Open Environment
#2Creative Direction
• Become The Creative Director
• Find The Right Graphic Designer
• Write A Creative Brief
what is a creative brief?
what is IN a creative brief?
• Big Picture
• Customer Research
• Business Objectives
• Creative Objectives
Quick Tip:Budget Designers
• Recent Grads
• Online Design Contests
• 99designs.com
• crowdspring.com
#3Design Right
Tear Sheets & Examples For
Designers
NEW YORK CITY33 east 65th street | second floort | 212.288.9276
stringyarns.com
LUXURY KNITTING DEFINED
STRINGNEWADhalfverticalpage.indd 1 4/12/10 10:07:11 AM
NEW YORK CITY33 east 65th street | second floort | 212.288.9276
stringyarns.com
LUXURY KNITTING DEFINED
STRINGNEWADhalfverticalpage.indd 1 4/12/10 10:07:11 AM
• Customer Research
• Creative Direction
• Design Right
Review
Thank You.
Jessica CepekMarketing Manager
Vogue Knitting + Yarn Market NewsSoHo Publishing
jessica@sohopublishing.com