Welcome to all at Seminar

OfAgricultural Extension

Seminar On

Advertisements

Comes under course :-

Entrepreneurship DevelopmentAnd

Communication Skills

Senior presenters:- 6th Semester

COLLEGE OF AGRICULTURE.

________________________________________________________________________________________________

Guided by :- ________________________

Asst prof of Agri Extension

Seminar Contain :-

● Meaning of Advert isements

●Types of Advert isements

● Forms of Advert isements

● Functions of Advert isements

Meaning of

Advertisements

Advertising is a mass and paid

communication of good, services, or ideas by an identified

sponsored.

Advertisements appear in recognized mass media

like

● News paper, ● Magazines,

● Radio, ● Television,

● Cinema film, ●

hoarding,

● Posters, ● Direct mails,

Newspapers

Magazines

Posters

Radio

television

Types of

Advertisements

1)Product oriented advertisement

2)Service oriented advertisement

3)Institutional advertisement

1) Product oriented advertisement :-

- for promoting the sales of the products by Providing information to buyers and users

2 ) Service oriented advertisement :-

- for promoting the ideas and services to the public, offered by any particular agency or organization

3) Institutional advertisement :-

Published to create

good will or a favorable attitude or image toward

the business or the institution

Forms of Advertisements

1)Headline

2)Illustrations

3)Color

4)Body or Text

5)Logo

6)Slogans

HEADLINE :-

Illustrations

Colour :-

Body or Text -

Logo :-

Slogans :-

FUNCTIONS OF ADVERTISEMENT

S

•Promotion of new products•Support to personal selling•Brand patronage•Immediate buying action•Presold good•Dealer support

CONCLUSION@ the effects and results of marketing is

depended upon status of advertisements of marked product..

@Advertisements is use for promoting, spreading information, increasing in selling and buying condition of product and services..

@ Advertisement play an important role in increasing production of Agricultural products……….