More Ways to Advertise with Yandex

Anastasia Mazets

Логотип партнера +Я.Сервис

yandex.com.tr

3

Home Pageyandex.com.tr

Belarus

38%

Ukraine

30%Kazakhstan

24%

Turkey

5,1%

Source: Yandex Stat, November 2016 4

Search Share

Russia

55,2%

CPC or CPM

6

Premium Ad Block

Yandex Direct on SERP

7

Websites and apps of Yandex Services

Maps & Traffic

Mail

Flights

Metro

Images

Video

Disk

Weather

Yandex Ad Network

8

Ad Formats

Text & Image Ads Ads for Mobile Apps

Smart Banners

9

Smart Banners can look different, based on more than 15 templates available to advertisers.

Item Сarousel

Single Item

Discounts Special Offers

Item Mosaic

Smart Banners

Campaign parameters› Budget – $ 500

› Duration – 2 weeks› Number of product offers –

886

Results:› Impressions – 162 560› Clicks– 4 390› Revenue –$ 6 244› Transactions – 22

СРС & СРА Comparison

x1.3

X2.4

x0.4

CPC

Смарт-баннер

Рекламная сеть

Директ (Поиск)

Директ (Бренд)

x2.0

X1.3

X0.06

CPA

Smart Banner Yandex Ad Network

Yandex Direct

(Search)

Branded Traffic

Yandex Ad Network

Branded Traffic

Source: Yandex

Smart Banner

Yandex Direct

(Search)

12

Website VisitorsTarget users who visited your website and had specific on-site behavior*

Behavioral Target users whose interests, behavior, and recent searches match your ad copies content

Targeting Options

*Targeting website visitors requires Yandex.Metrica

13

Bid StrategiesChoose from a variety of bid strategies to optimize CPA and ROI

Geo TargetingTarget your customers in select geographic areas

Bid AdjustmentsModify your bids by time, device types, and users’ on-site behavior*

Optimization Options

*Requires Yandex.Metrica

14

Display Banner on SERP

> Display banner on search> Keyword-based targeting> Vast audience coverage > Geo targeting

Display Banner on Home Page

> Target ~1,7 M unique users per day > No banner on rotation

Case Study

Case Study #1

Offline door store 17

Goal: to build up semantic core

Search Queries Report

Pick up a Conversion Goal

Get the List of the Search Queries

Case Study #2

Online Retailer Store 21

Goal: to assess traffic volume by hour

Hour-by-hour Traffic

Moscow Never Sleeps

Adjust Bids by Hour

> Bid up during working hours> Decrease bids on weekends

Desktop vs. Mobile Traffic by Hour

Case Study #3

Online beauty store 26

Goal: to show ads to a particular set of users

Create Segment

Create Segment

Build Remarketing Lists

Bid up on Yandex Search

Users who have been looking for New Year gifts

Gifts for new year

Gifts for the loved ones

Gifts for New Year and Christmas. Sales!Skin Care Bath and Shower Gift CertificatesTelephone & Address. 8 (800) 123-45-67 . Mon-Sun 09:00-22:00• Free delivery • High Quality

siteforyandex.com/gifts

Retarget Users on Ad Network

Users who have been looking for New Year gifts

Gifts for the loved onesGifts for New Year and Christmas. Sales!Skin Care Bath and ShowerGift Certificatessiteforyandex.com Address and Telephone

Questions?

Контакты

+7 495 739 70 00a.mazec@yandex-team.ru

Thank you!Anastasia Mazets