Post on 08-Mar-2018
Advent of Smartphone Era
Percentage of smartphone in the mobile phone sales
Total of SoftBank, NTT DOCOMO and au
Source: GfK. Percentage of smartphone (iPhone, Android, BLACKBERRY) in the mobile phone sales at major electronic retailers.
Surging Data Traffic
60x in 5 years
Mobile data traffic
60x
*SoftBank data (indexed at traffic volume of April 2008 = 1)
Packet Congestion
Phone Era Smartphone Era
Smartphone Era = Mobile Networks for Internet
Small CellDouble LTE
Full IP Network
Double LTE
Compatible models: iPhone 5, iPad mini and iPad (4th generation). As of March 21, 2013
No.1 in the number of Wi-Fi spots
Surveyed by SoftBank Corp. (as of April 18, 2013)
SoftBank
Improved Wi-Fi quality 1: Reduction of authentication time
New method (SIM) Authentication
2-4 secondsWi-Fi spot
Former method (WEB)Authentication
Wi-Fi spot
10-12 seconds
Server
Improved Wi-Fi quality 2: Controlled unstable weak signal
Before Improvement:
Unstable connection Unstable connectionWi-Fi spot
Stable
Unstable Wi-Fi connection
(Wi-Fi signal)
Improved Wi-Fi quality 2: Controlled unstable weak signal
Mobile phone network Mobile phone networkWi-Fi spot
Stable
Switch to stable mobile phone network
(Wi-Fi signal)
After Improvement:
Small Cell Deployment
Concentrated data traffic in big cities
Allocate traffic to small cells
Regular base station design: 1,000 users/cell Small cell design: 100 users/cell
Control Interference by Cloud Base Station
Regular base stations
Interference adjustment is complicated
Control system
Interference adjustment is simple
Control system BBU
World’s First Large-Scale Cloud Base Station
World’s First Communication Log Analysis using Big Data
600 million logs per month
No.1 Connectivity in Data Communication
Smartphone Data Connection Rate (Japan)
SoftBank
Jan 13, 2013 May 5, 2013
*Statistics analyzed by Agoop Corp.Total 120,000 smartphones (40,000 for each operator) were randomly selected for analysis. Data was collected through the disaster warning app (by Yahoo Japan) and Ramen Checker app (by Agoop).
No.1 Call Connectivity
Smartphone Call Connection Rate (Japan)SoftBank
July 24, 2012 April 30, 2013
Surveyed by IPSOS.Actual connection rate on calls made to 14,100 smartphone monitors(SoftBank: 5,700, NTT DOCOMO: 4,000, au: 4,400)
No. 1 Smartphone Communication Speed Verified by Third Parties
Source: ICT Research & ConsultingSmartphone LTE speed survey (200 spots nation-wide/ Nov. 6, 2012)
Source: MM Research InstituteNext-generation high-speed communication (4G) smartphone speed survey (Dec. 13, 2012)
Source: RBB TODAY SoftBank prevails in the smartphone communication speed according to RBB TODAY SPEED TEST (Jan. 23, 2013)
Source: MMD LABOSmartphone communication speed survey by carrier and region in March 2013 (Apr. 9, 2013)
Source: Campus NaviSmartphone communication survey at 100 universities in Japan (Apr. 17, 2013)
SoftBank
NTT DOCOMO
SoftBank
NTT DOCOMO
SoftBank
NTT DOCOMO
SoftBank
NTT DOCOMO
SoftBank
NTT DOCOMO
Effectively Utilize Two High-speed Networks
Spread traffic
No.1 Connectivity in Smartphone Era
No.1 Connectivity
No.1 Connectivity Super Dense Network
No.1 Connectivity
Smartphone holder
Full-segment digital broadcast receptionConventional one-segment
Industry’s first* Smartphone with Full-segment Digital Broadcast Reception5.0 inch full HD
*Industry’s first in Japan as of May 6, 2013. Surveyed by ROA.
No.1 Connectivity
Industry’s top-ranked camera, F-number 1.9
Well exposed photo even in dark places
F-number 1.9 F-number 2.5
No.1 Connectivity
No.1 Connectivity Super Dense Network
No.1 Connectivity
Smartphone with Full-segment Digital Broadcast Reception5.0 inch full HD LCD
No.1 Connectivity
No Charging Worries: 2-day Battery Life
Industry’s First* Smartphone with Full-segment Digital Broadcast Reception
*Industry’s first in Japan as of May 6, 2013. Surveyed by ROA.
No.1 Connectivity Super Dense Network
No.1 Connectivity
Compact size and extensive functions
No.1 Connectivity
SoftBank’s Unique FunctionRadiation Measuring Time Became Half
(Preliminary result)1/2 measuring time
1 minute
2 minutes
2 minutes1 minute0 minute
*Measuring time necessary to maintain margin of error at 80% under 0.05uSv/h environment.
No.1 Connectivity Super Dense Network
No.1 Connectivity
94g World’s Lightest Waterproof Smartphone*
*Of the waterproof smartphones available in the market as of April 1, 2013 (surveyed by NEO MARKETING INC.)
No.1 Connectivity
Comfortable Call Functions
Smart Sonic Receiver technology
Dual Network Compatible Model
Compatible with Networks of SoftBank and EMOBILE
LTE Network
* 4G area is partly complemented by EMOBILE’s LTE network.
Powerful battery
Maximum downlink speed 110Mbps
Summer Collection
※ 画像はイメージです
- Entertainment Programs such as Movies
- Ultralight Compact Size
- Character Design available
Photo is a depicted image.
※ デザインはイメージで変更になる場合があります。
Character Cover Cases Available
Design is a depicted image and is subject to change.
※ デザインはイメージで変更になる場合があります。
Design Live Wallpaper of Variety of Character Faces
Design is a depicted image and is subject to change.
※ 画像はイメージです
Photo is a depicted image.
Number of mobile accessories shipped: 20mil
Global design originated in Japan
Bobbin Design Adjustable1.5-meter Cable
ReliableJapanese Design
Information Revolution – Happiness for Everyone
Cloud
Healthcare data
DevicesServices/applications
Exclusive offering of the US’s popular latest Fitbit model in Japan
Wireless synchronization of your activity by wearing on your wrist
Automaticdata transfer
Synchronization
Number of steps / distance (travelled) Calorie consumption
Number of steps / distance (travelled)
Calorie consumption
Hours slept Depth of sleep
Sleep
Now Future
Healthy lifestyle Unhealthy lifestyle
Predict future weight and face
Free-call to healthcare counseling service around the clock
24h / 365days
JPY 490/month Amount of activity Prediction Call counseling
After 20 years of healthy lifestyle
Summer Collection
After 20 years of unhealthy lifestyle
Mimamori series
Exceeded 1 million units sold
Mimamori phone 3 Mimamori GPS
Mimamori phone 3 Mimamori GPS
One-click callVoice message/templates
Mimamori GPSLocation information of person or good
CSP keitai de assist
Smartphone for the elderly
SoftBank’s First Smartphone for the Elderly
No.1 Connectivity
Simple Smartphone
3 Lit Buttons for Simple Use
SoftBank’s Unique Function
No.1 Connectivity
Easy Zoom-in Function
SoftBank’s Unique Function
No.1 Connectivity
SoftBank’s First Smartphone for the Elderly
No.1 Connectivity
Unlimited Packet Discount Flat for Simple Smartphone (204SH only)
JPY 2,980/month
No.1 Connectivity
No.1 Connectivity in Smartphone Era