Post on 20-Jun-2015
description
Advantages of
Guest Blog PostsGuest blogging means publishing an article on someone else’s website or blog. There are many advantages for both the blog owner and the guest blogger when this occurs. The following are some of these advantages.
Blog Owner Guest Blogger
Build RelationshipsAllowing guests to post on your business blog opens the door to
building relationships with others in the industry since this a form of networking and this
may lead to profitable joint ventures.
Boosts Search EngineBlog owners should include a
link to a guest blogger’s website or blog at the
beginning or end of a post. Overtime these back-links will raise the value of the blog on
search engines making the bloggers content easy to find.
Increase TrafficHaving a guest blogger who
has a loyal fan base post on a small business blog will drive people into your website. The fan base the blogger has will ride along when their article when it’s published on your
blog. Therefore, more exposure for your business.
Network ChannelGuest blogging gives the
blogger a spotlight to all major players in their niche. Most
influencers are well connected and the moment they trust
you to guest blog, their followers will trust you, also. This potentially opens new
business opportunities.
Content VarietyEvery blogger that post on a
small business website will have different perspectives and
different writing styles. The benefit of this is that the blog
will not become dull.
Huge Social NetworksBlog owners share their latest
content with their social media followers. When your article is published, a lot of people on different social network will
notice your post. This is a huge opportunity to build a social
media following.
Increasing Guest Blogging Opportunity
Guest bloggers that write on a business blog will often ask the business owner to guest
post on their blog post. This is very important because you
benefit from the wider audience, increased traffic and
a boosted reputation and credibility for you and your
business.
More Guest Post OffersA blogger, who manages to
land a guest post on a leading website, is likely to be
approached by other leading blogs for guest posts job…
especially if their post received a lot of shares and comments.
Increase CredibilityIn every business niche there
are experts, having a reputable guest blog on your business
website will increase the business credibility from the
potential customers. Managing to land a high value
guest post is actually a very strong endorsement for your
brand.
Improving Blogging SkillsFor a blogger to get published on leading blogs in his niche,
they must produce high quality content. Therefore,
they must follow submission guidelines that will sharpen
their experience and engagement that are needed
on top blogs.
STAR BLOGGER
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