Post on 13-Jan-2017
Advanced Keyword Research To Uncover Content
OpportunitiesDan Shure
Affiliate Summit East 2016www.evolvingseo.com
@dan_shure
Why SEO and Keywords?
You’re probably creating content anyway…
Targeting keywords/topics has not gone away.
Proof (3 Examples)
1. Affiliate Site (client)
One piece of content
NO link building
Identified keyword had search volume of 0!
2. Industrial Industry
One piece of content
Lots of traffic for this vertical
3. SaaS Site (very popular one, you’ve heard of it)
One piece of content
Their most trafficked article all time
NO link building
This top keyword had 4,000 monthly searches, but they could compete.
“But it doesn’t convert…”
Wrong.
Check assisted conversions. Content leads to goals later on.
Content HAS to be good 10x.
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
Understand what battles you can win
Tactics
1. Find Rising Trends
Google Correlate
Draw
Lots of ideas
This jumped out
Volume
SERP Opportunity
Product Types
TONS of volume
TONS of volume
(*Ahem* Domain-ers)
All major TLDs available
2. Autosuggest Hacks
Solve problems
Solve problems
3. Product SKU’s, Specs, ID’s, Model #’s
Industry specifications numbers
Find Amazon product page
Put in SEM Rush
Sort by number of Search results
Opportunity.
Opportunity
Search for exact products
Drop in SEM Rush. Sort.
No one addressing this. Opportunity.
4. Steal Traffic
Use new ‘Pages’ feature in SEM Rush
Filter for old content
Where does old content still rank well?
Create something new.
You can even get some links.
5. Ad Market Leaders -> SEM Rush
Who spends money on “project management
software”?
KW Planner - market leaders
Drop in SEM Rush.
Filter.
Filter.
What does Wrike rank well for, that is NOT branded and lower volume?
Looks interesting.
Most of SERP, not great results
6. Quick Brainstorms To Get Out Of The Box
LinkedIn Skills
PPC Word Clouds - Analytics
Google Books
Find a book about your topic
“Unknown unkowns”
Result for “Team Building”
7. Forums-> SEM Rush
When forums rank, we know there’s room for more
content
Inbound.org
Filtered by ranking #15 or higher, sort by # of results.
Opportunity.
(Bonus: Find Highly Visible Questions To Answer on Quora)