Advanced Internet Searching, Dec 2013

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A very long slidedeck that I use when teaching.

Transcript of Advanced Internet Searching, Dec 2013

Advanced Internet Searching

Phil Bradleyhttp://www.philb.com

Winter 2013

Online resources

• Pearltree at http://bit.ly/1axJe13

• Website http://www.philb.com/searchenginespearl.htm

Types of search engine

• Free text– Google, Yahoo, Bing,

• Directory– Yahoo, Open Directory

• Multi/Meta search– Trovando– Browsys

Types of search engine

• Site/Subject specific– BT directory, site search engines

• Hidden/Invisible web– Complete planet

• Social search engines– Icerocket, surchur, twitter

• “The others”

Basic search techniques

Implied ‘AND’ Phrase Exclude/NOT

Additional terms Changing position More additional terms

More search options: *

Proximity Search: AROUND(x)

site:

site:.gov.uk

site:<URL>

link:

info:

related:

Advanced search: where is it?

https://www.google.com/advanced_search

Advanced search

Advanced search cont

Filetype:

Filetype: pdf, doc

filetype: all options

Creative commons

Search preferences

• Language• Safesearch filtering• Google Instant• # of results per page – 10, 20, 30, 50, 100• Results window• Blocked sites

Google Knowledge Chart

Why else use Google?

Reading level

Dictionary

Social

Nearby

Visited pages

Not yet visited

Related searches

Time limited

Cached version

Google images

Google images

Size

Colour

Type

Combine the options

Imagesize:

Enhanced Maps

Google carousel

Google Instant

One trick ponies• movies location

Google custom search engines http://www.google.com/cse/

Why Google is poor

Google knows best ‘did you mean?’

Ranking order

• Search term in title, header, URL• Anchor text• 1st paragraph• Frequency• Speed of website• Country version• Personalisation on/off• # of link

Google knows best! http://bit.ly/kBGqIg

Incorrect counts

Serving many pages, single sites

Personalisation

Alternative search engines

• Free text• Directory• Multi/Meta • Social media• Visual results• Real time• Weblog

Bing

Bingiton.com

Duckduckgo

Blekko

Exalead

• http://www.exalead.co.uk/search

FindHow: the How-To search engine

FindHow: writing and speaking

Slikk

Slikk multisearch

Preview, search onsite

Preview various screens

Zanran: Google for data

Zanran results page

Display tables

Alternative.to

Who stole my pictures?

Obtain a list & compare

Visual.ly

Icon Finder

Search results

Yahoo Directory

• http://dir.yahoo.com/

Dmoz The open Directory

Multi/meta search

• Browsys http://www.browsys.com/search/• Trovando http://www.trovando.it/

Trovando results

Visual search engines• Redzee http://redz.com/

Spacetime 3D http://search.spacetime.com/

Category based engines

• Carrot Clustering http://search.carrot2.org/

Comparing results

• Thumbshots ranking http://www.thumbshots.com/Products/ThumbshotsImages/Ranking.aspx

Blind search:which is best?

http://blindsearch.fejus.com/

Blekko /monte

Similar sites http://www.similarpages.com

News/Date

• Silobreaker http://news.silobreaker.com/

Multimedia engines

• Audio Visual• Image• Sound

As well as YouTube...

• Trooker http://www.trooker.com/

Sounds

• Soungle http://soungle.com/

Images (as well as Flickr)• Tag Galaxy http://www.taggalaxy.de/

Blogs

• Google blog search http://blogsearch.google.com/

Social media

• Social Mention http://www.socialmention.com/

IceRocket

Addictomatic

Twitter Advanced

News collation resourcesFlipboard http://flipboard.com/

Zite http://www.zite.com

Zite top stories

FlipBoard

Pulse News

News curation via the web

News.me daily digest

Scoop.it

Sulia http://sulia.com

More on social media search

Summer of 2012

Autumn of 2012

Introducing Graph Search

Discovery via friends

• People who share your interests• People who like your photographs• People who live in Manchester and like

restaurants in Leeds• Films that your married friends like• Books that my relatives like• Photographs taken in London before 2003

Discovery from strangers

• People who like wargaming– and who live in Basildon

• People who like eHarmony (a dating site)– And who are married

• Pastors who like Ann Summers (an adult store)• People who like Alcoholics Anonymous

– And who work for Microsoft– Or who work for Google

In other words

• With Graph Search you can look up anything that has been shared with you on Facebook

• Other people can find things you have shared with them

Privacy issues

• Control who sees your Profile on the About Tab

• Review photographs that you have shared or been tagged in

• Review your posts with location tags in your activity log

Using Graph Search

However...

• It’s surprising what you can actually find out...

But hang on!

• Only two married men out of millions of men who are that stupid?

• How trustworthy are these results?

Let’s get back on track

Concerns

• Should I worry about blurring out faces etc?• After all, it IS public data. Isn’t it?• Do these people know that it’s public?• What responsibility, if any, do I have for or

with their data?• At what point do we need worry about linking

A + B data to get C, which may be private?

More concerns

• Up to what point can we extrapolate?• Does ‘liberal minded’ in a ‘complicated

relationship’ mean something that others might think is a bit sleazy?

• If we don’t think so, what about other people who will?

Targeting selling

• Easy to find all the people who like Argos• Then corrolate to those who also like

gardening• Then who live in a particular area• Promote a 20% off offer on lawnmowers!

• Is this acceptable? After all, it’s advertising they might actually want!

Getting Graph Search

If this is what you’re seeing, then you don’t have access to Graph Search

Click on the cog option

Account settings, General Account

Save and you’re done.

LinkedIn

Twitter

Twitter Search

Social bookmarking

My feed from my network

Diigo

Pinterest

Some new engines

Soovle

Find people on G+ http://www.gglpls.com/

Visual.ly

Polyfetch http://polyfetch.com

Million short http://gb.millionshort.com/

Worldometers.info

Lanyrd.com

Numberquotes.com

BananaSlug http://bananaslug.com/

And finally...

• Wayback Machine http://www.archive.org/index.php

Thank you!

• http://www.philb.com/whichengine.htm • http://www.philbradley.typepad.com/ • http://www.slideshare.net/philbradley/ • philb@philb.com