Post on 22-Dec-2015
Advanced AnalyticsThe next wave of Business Intelligence
Shankar RadhakrishnanSenior Solutions Architect
HCL Technologies
Agenda
Analytics Landscape
Maturity Level
Market Indicators
Advanced Analytics
Enablers
Analytics LandscapeStrategies
Social, Email, Blogs, Video, Mobile
Marketing, Sales - Product Listing, Promotions
Applications
ERP, CRM, Databases, Internal Applications, Customer/Consumer facing applications
Context
Web, Customers, Products, Business Systems,Processes and Services
Support Systems
CRM, Recommendation SystemsData warehouses, Business Intelligence
Collect More, Mine More
Drivers
ROI, Customer Retention,Product Affinity
Market Trends, Research Analysis
Customer/Consumer Analytics
Build Relationships
Insights
Maturity Level
Market Indicators
“By 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities”
“The market for BI and analytics is undergoing gradual evolution.” Gartner. Feb 1st, 2011
“In 2011, the use of analytics as a competitive differentiator in selected industries will explode”
“The roles of marketing, sales, human resources, IT management, and finance will continue to betransformed by the use of analytics”
International Institute for Analytics. Dec 3rd, 2010
Market Indicators (continued)
“By 2014, the metamorphosis of BI from IT-ownedand report-centric will be virtually complete for a largenumber of organizations.” Gartner. Jan 6th, 2011
“These organizations will change what types of BI and analytics they use. They will change how they procure them and where they procure them from, and they will modify how information feeds decision making.”
Gartner. Jan 6th, 2011
“By 2014, global market for Analytics software will grow to $34Billion” IDC. Nov 9th, 2010
Text Analytics
Social Analytics
Sentiment Analysis
Brand Identity
Product & Brand Affinity
Reputation Driven Online-Economy
Breakdown of 2010 Social Demographics
Facebook vs. Twitter
Predictive Analytics
Forecasting
Targeting
Fraud Detection, Anti-Fraud Analytics
Regression, Predictive, Multivariate
Propensity
Price Elasticity
Segmentation Analytics
Customer Segmentation in real-time
Churn Analysis, Attrition
Funnel Analysis
Behavioral Segmentations
Mobile Analytics
Digital Delivery Channels and Services
Property Effectiveness
Application Analytics
Ad Analytics
Geo-Spatial Analytics
User profile and Relevance
Identify New Opportunities
Data Strategy
Structured, Semi-Structured
Unstructured
User generated
System generated
Interactive ‘pipes’
Enterprise Data
Enablers : Processing Models
Data Mining
In-memory Database Analytics
In-database Analytics
Real-time Data warehouses
Process-at-the-source
Distributed Databases
Clustered Databases
Columnar Databases
Enablers: Service Models
Analytics-as-a-service
Data Provisioning
Data Ownership
Localized Process
Faster Results
Dynamic Scaling
Increased ROI
Enablers : Big Data
Data volume explosion
Data Retention (Long Tail Analysis)
Data Appliance
Distributed Data
Open Development Frameworks
Thank You!
“Every decision we make is based on Analytics”
Oliver Ratzesberger, Ebay