A

A. SAU-VAGE

A. SAU-VAGE

THIS IS

N O T

A SUIT

I grew up in Wimbledon and got into fashion when I was about 20. Before that I played bas-ketball for eight years. I did the whole England thing but when I was 19 I thought, “Oh man, do I really want to go to college in America?” I got two scholar-ships but I couldn’t afford to go. Then I met up with some girls who were into fashion, learnt from them and began doing a bit of styling. I developed contacts through doing shoots and I start-ed personal shopping for women: bringing the product them having to travel, liaising with labels and

working a lot with the ateliers. I did that for years. The husbands were signing the cheques and their wives looked really good so they started asking, “What about me?” But none of the ready-to-wear clothes would fit them and I found that I could actually create something which bridged classic and fashion. I met up with a tailor and fused the Savile Row techniques to fashion. The model of the menswear in-dustry is based on womenswear. Men don’t change their clothes every six months. I need to make them feel comfortable instead of them seeing something too stylish and thinking, “It’s not really me.” Adrien

Sauvage discussing how he got into the industry and why he does what he does.

“That’s what I’m all about. I’m not in a rush, I’m not fly-by-night or creating a hype. I want to be around for a while…”

“And the key fashion rule is to stick to whatever 'the Sauvy' says. I may deviate every now and again, but I get slapped down.” GL.

“My motto is, if it’s not wow, put it in the bin. There is no room for mistakes.”

“Dressing well is its own reward.”

A S .

“Take the whole concept of the suit and put it into an environment where people haven’t seen it.”

AS.

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