Adopting Web 2.0 in Business WorldAdopting Web 2.0 in Business World

Thomas LeeThomas Lee

Chief Technology OfficerChief Technology OfficerCenter for ECenter for E--Commerce Infrastructure DevelopmentCommerce Infrastructure Development

The University of Hong KongThe University of Hong Kong

2

What Web 2.0 meansWhat Web 2.0 means

“the Web as platform”

Tim O’Reilly

3

What Web 2.0 meansWhat Web 2.0 means

“the Web as platform”“data driven”

“architecture of participation” “folksonomy”

“interactivity”

“web syndication” “democracy”

“long tail”“social networking”

“mash-up”“rich application”

“AJAX”

“ATOM”

“RSS” “Podcast”

“XHTML”

“web services”

“Yahoo Mail”

“Gmail”

“Google Maps”

“Flickr”

“MSN Messenger”

“Skype”

“del.icio.us”

“Wikipedia”

“Blogger”

“Google Documents”“YouTube”

4

What Web 2.0 meansWhat Web 2.0 means

“Given the lack of set standards as to what ‘Web 2.0’ actually means, implies, or requires, the term can mean radically different things to different people.”

from Wikipedia

5

What Web 2.0 means What Web 2.0 means to meto me

“Any innovative use of the Web to expand your outreach.”

6

BloggingBlogging

7

Web 1.0Web 1.0 Web 2.0Web 2.0

Content publishing Content generation

Navigation Distribution

Graphic design Usability

Number of visits Community base

Information provision Service provision

8

Web 1.0Web 1.0 Web 2.0Web 2.0

Provider centric Consumer centric

9

Migrating to Web 2.0Migrating to Web 2.0

New media(RSS/ATOM feeds, podcast, blogging)

Community generated contents(e.g. Wikipedia, Flickr)

Data driven architecture(Static HTML data driven microformats)

Interactive applications(AJAX)

Service mash-up(Web API)

Web

re-a

rchi

tect

ing

effo

rts

10

11

12

Our research on Web 2.0Our research on Web 2.0

Extending Web 2.0 to deliver e-commerce services

awarded with government innovation and technology fund

13

Asynchronous Asynchronous JavascriptJavascript and and XML (AJAX)XML (AJAX)

XML data handler

XML data handler

HTML + Javascript

form submit

XMLHTTPRequest

14

Model driven AJAXModel driven AJAX

XML data handler

XML data handler

HTML + Javascript

form submit

XMLHTTPRequest

AJAXdata

model

15

JavascriptJavascript + HTML+ HTMLServerServer--side handlerside handler

AJAX Data ModelAJAX Data Model

16

Unauthenticated / Unsigned

Feed authenticationFeed authentication

Feeditems

Aggregated feedAggregated feed

Feed providerFeed provider

Feed providerFeed provider

17

Feed authorizationFeed authorization

Public / UnencryptedinetOrgPerson

Feeditems

inetOrgPerson

18

To sum upTo sum up

Why Web 2.0? (corporate strategy)Why Web 2.0? (corporate strategy)Customer satisfactionCustomer satisfactionCommunity buildingCommunity buildingService innovationService innovation

How Web 2.0?How Web 2.0?StepStep--byby--step adoptionstep adoptionShortShort--term: new mediaterm: new mediaLongLong--term: service term: service mashupmashup (requiring web re(requiring web re--architecting)architecting)

19

An R&D center under Faculty of Engineering, An R&D center under Faculty of Engineering, University of Hong KongUniversity of Hong Kong

To create an infrastructure and environment that allows To create an infrastructure and environment that allows ee--commerce to pervade large and small businesses commerce to pervade large and small businesses

through technology innovation, industry through technology innovation, industry collaboration, and knowledge cultivation.collaboration, and knowledge cultivation.

Thank youThank you

ytlee@cecid.hku.hkytlee@cecid.hku.hkhttp://www.cecid.hku.hkhttp://www.cecid.hku.hk