Post on 28-Jan-2018
the future of PR isn’t tomorrow, it’s now
Adapt or Secede
@DannyBrownDanny Brown www.dannybrown.me
Dear @GiniDietrich, if
@DannyBrown sucks during his
#YouToo2014 talk we’re blaming
you!
@DannyBrownDanny Brown www.dannybrown.me
where everybody knew your name
The good old days
@DannyBrownDanny Brown www.dannybrown.me
Journalists
@DannyBrownDanny Brown www.dannybrown.me
Media
@DannyBrownDanny Brown www.dannybrown.me
Print@DannyBrownDanny Brown www.dannybrown.me
Ignorance is bliss
@DannyBrownDanny Brown www.dannybrown.me
Ignorance is bliss
@DannyBrownDanny Brown www.dannybrown.me
The danger of Spin
@DannyBrownDanny Brown www.dannybrown.me
Disruptors
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Citizen journalists
@DannyBrownDanny Brown www.dannybrown.me
Bloggers
@DannyBrownDanny Brown www.dannybrown.me
Influencers
@DannyBrownDanny Brown www.dannybrown.me
FTC
@DannyBrownDanny Brown www.dannybrown.me
So where now?
@DannyBrownDanny Brown www.dannybrown.me
Get with the program
@DannyBrownDanny Brown www.dannybrown.me
Understanding change
@DannyBrownDanny Brown www.dannybrown.me
Language of content
@DannyBrownDanny Brown www.dannybrown.me
Tonality
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Ethics
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Ernie Gagnon
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Leave untouched
@DannyBrownDanny Brown www.dannybrown.me
Don’t hope.
Just DO.
@DannyBrownDanny Brown www.dannybrown.me
PR, Marketing, Advertising
it’s getting blurry in here
@DannyBrownDanny Brown www.dannybrown.me
“Advertising just wants to screw you; marketing will date you first; PR will pick up the pieces and advise it’s better to have lost and loved than never loved before.” Danny Brown
@DannyBrownDanny Brown www.dannybrown.me
Driven by content
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Ad or promo?
@DannyBrownDanny Brown www.dannybrown.me
1. Seamless2. Relevant3. Contextual
@DannyBrownDanny Brown www.dannybrown.me
The medium are the people
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Adapt to critics
@DannyBrownDanny Brown www.dannybrown.me
Polarization
@DannyBrownDanny Brown www.dannybrown.me
Group think of fans
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Ownership?
@DannyBrownDanny Brown www.dannybrown.me
Be a penguin
@DannyBrownDanny Brown www.dannybrown.me
THANK YOU!