Post on 28-Dec-2015
Adam Turowiece-mail: adam.turowiec@itti.com.pl
W.Hołubowicz (UAM)
A.Mickiewicz University in Poznań ITTI Ltd.. Applied Informatics Dept. Partner, Director
Vice-Chair of the AMI@Work Family of Communities
SBIAGRO 2009 – ICT for Rural Development and BusinessViçosa, Brazil, Sept. 23, 2009
Living Labs concept, development and network contribution
to rural development
SBIAGRO 2009 – ICT for Rural Development and BusinessViçosa, Brazil, Sept. 23, 2009
Living Labs concept, development and network contribution
to rural development
What do all these things have in common?
Roman legions
Wikipedia
Lego Mindstorms
Procter&Gamble
Pyramids
What do they have in common?
• ca.2,500 BC
• 2 million stone blocks (on average) of 2.5 tons each
• up to 40 thousand people co-working on a construction site
• ca. 500 BC – 100 AD
• 5000+ skilled soldiers divided in 10 cohorts
• highly skilled, logistically perfect, deadly effective in combat collaboration
What do they have in common?
• late 1990s: company was spending on R&D B$ 1.5 yearly with just 10% use in own products
• now, almost half of product innovations comes from outside the 7,500 strong army of P&G researchers
• since 1998 successfully experimenting with transforming consumers into prosumers*
• NXT Firmware Open Source, SDK, HDK, Lego Factory system
• Lego games
* prosumers – a term used first time by D.Tapscott in „The Digital Economy” (1996)
What do they have in common?
• since its creation in 2001, it has grown up to*:
• 13.4 million articles
• in 271 languages (+ 115 test versions)
• >87 thousand active contributors
• and almost 700 million yearly visitors
• English Wikipedia edition passed the 2 million article mark on Sept. 9, 2007 with a total of over 615 million words, ca. 15 times as many as the largest edition of Encyclopædia Britannica and at 0 $ cost
• one of the extreme examples of the power of peer-to-peer open collaboration
* as for Sept. 4, 2009
What do they have in common?
- operation
- llaboration
- creation
- working
- ommunity
- innovation
co-
Living Lab is a means to build the future economy based on knowledge and participation,
where all innovations (of technical and social character) are co-created in real-life environment by all relevant players
with active involvement of end-users
vision:
OpenLivingLabs
http://www.ami-communities.eu http://www.openlivinglabs.eu
Living Lab
end-users,citizens
region, areatechnologies, infrastructure
organisation,methods
LL expertise
end-user being only an object and consumer of research and innovation
created in acedmia/industry
end-user being only an object and consumer of research and innovation
created in acedmia/industry
(communities of) end-users being active co-creators of
innovations
(communities of) end-users being active co-creators of
innovations
What is „knowledge” i „innovation”?
Knowledge: results from expenditure on R&DInnovation: using Knowledge to acquire economic benefits in business settings
OpenLivingLabs
http://www.ami-communities.eu http://www.openlivinglabs.eu
end-user being only an object and consumer of research and innovation
created in acedmia/industry
end-user being only an object and consumer of research and innovation
created in acedmia/industry
(communities of) end-users being active co-creators of innovations
(communities of) end-users being active co-creators of innovations
Vision:
Living Lab
end-users,citizens
region, areatechnologies, infrastructure
organisation,methods
LL expertise
A Living Lab is a structured and constructed social setting that is created with a specific purpose in mind and in which the unpredictable, indeterminate and uncontrollable
dynamics of daily life are the principle determinants of innovationIt’s not about technology only!
OpenLivingLabs
http://www.ami-communities.eu http://www.openlivinglabs.eu
end-user being only an object and consumer of research and innovation
created in acedmia/industry
end-user being only an object and consumer of research and innovation
created in acedmia/industry
(communities of) end-users being active co-creators of
innovations
(communities of) end-users being active co-creators of
innovations
Living Lab
OpenLivingLabs
http://www.ami-communities.eu http://www.openlivinglabs.eu
Living Labs are Open Innovation Ecosystemsbuilt around users;
they are ‘functional regions’, in which Public-Private-Personal Partnerships (PPPP)
of firms, institutions, academies and citizenscollaborate on creating, testing and implementing new
services and products.
Such ‘functional regions’ might be e.g. cities, villages, rural areas, industrial zones or factories.
• users take part in the innovation process from the very beginning (or from a very early stage)
• technology development and its commercialisation are no longer separate processes
• it is possible to assess very early multi-dimensional impact of new solutions
a Living Lab enables users to influence how and which ITC-supported innovations are being developed, and simultaneously lets taking into account important social aspects (e.g.
environment, green energy, (e-)health, digital divide, etc.)
Helsinki Virtual Village (Arabianranta, Helsinki, Finland) – suburban area of Helsinki transformed
into Living Lab; spatial planning, services, ICT – co-created according to LL methodology
– http://www.helsinkivirtualvillage.fi
Mobile City Bremen (Bremen, Germany)
– within existing infrastructure, an experimental market for new technologies was created; new applications are built and tested with real users, and based on their opinions, needs and ideas
– http://www.mobilecity.org
OpenLivingLabs – examples
Cudillero Living Lab (Cudillero, Asturias, Spain) – tools and communications platform for
fishermen support– „hook-caught hake” - denomination of
origin / fishing art, GPS support– increasing profitability
Sekhukhune Rural Living Lab (Sekhukhune, South Africa)
– InfopreneurTM concept, collaborative procurement & logistics, e-commerce, „social” entrepreneur, business support, micro-franchise model
OpenLivingLabs – examples
http://www.c-rural.net/Cudillero_RuralLivingLabhttp://www.c-rural.net/Southafrica-LivingLab
the Living Lab initiative originated within the AMI@Work Communitieshttp://www.ami-communities.eu
ENoLL – how did it start?
• 2000: Lisbon Strategy
• 2005: re-launched Lisbon Strategy
• 2006: Helsinki Manifesto ENoLL launch – First Wave: Helsinki, 20-21.11.2006 LL Community set-up
• 2007: Lisbon Strategy for Growth and Employment in the context of Globalisation (draft)
Guimarães Manifesto Second Wave: Brussels, 16-17.10.2007 LL Roadmap
• 2008: Lisbon Strategy for Growth and Employment in the context of Globalisation
Third Wave: Lyon, 25-27.11.2008
• 2009: focus on rural areas ENoLL – a non-profit International Association under
Belgian law (AISBL) Fourth Wave: to be launched on 7.10.2009; expected
extension: April 2010)
Portuguese PresidencyPortuguese Presidency
British PresidencyBritish Presidency
Finnish PresidencyFinnish Presidency
Portuguese PresidencyPortuguese Presidency
Slovenian PresidencySlovenian Presidency
French PresidencyFrench Presidency
Czech PresidencyCzech Presidency
Swedish PresidencySwedish Presidency
European Network of Living Labs (ENoLL)
http://www.ami-communities.eu http://www.openlivinglabs.eu
Spanish PresidencySpanish Presidency
Więcej informacji:
www.openlivinglabs.eu
Rationale for ENoLL
value from network(ing)
• mobility...• … of ideas• … of people• … of expertise
• size• critical mass• effect of scale• coverage and impact
• diversity• complementary competences• synergic effects• mass customisation
• integration• common tools and methods• benchmarking• joint projects and actions
„rural dimension”
specifics of rural areas haven’t been addressed earlier
solutions ‘copied&pasted’ from urban regions
integration of different organisations
bringing in specific research capabilities
„rural dimension”
specifics of rural areas haven’t been addressed earlier
solutions ‘copied&pasted’ from urban regions
integration of different organisations
bringing in specific research capabilities
it’s not a source of funding! members fund the network themselves
MEUR 40+ IPs & CAs
Collaboration@Rural
* Tragsa* Telefonica
* SAP * NOKIA * Philips * Siemens
Laboranova
* SAP* Fiat / ISVOR* Danfoss* AGiLiENCE*
eCoSpace
* Atkins Ltd* SAP* HP* ETRA Group* Jaytown* VirTech
CoSpaces
* Airbus CIMPA* The Open Group* CERFACS* COWI* Frietuna*
WearIT@Work
* EADS CCR * Microsoft* SAP* THALES* Siemens* HP*
CoreLabs - LL methodology, researchNOKIA, IBM, Atos Origin
CLOCK - LL technologies, policy, roadmapAtos Origin NOKIA, Alfamicro
Portfolio of LL projects
+ national & regional funding
http://www.ami-communities.eu http://www.openlivinglabs.eu
C@R project
INDUSTRYINDUSTRY
SMEsSMEs
INTERNATIONAL ORGANISATIONSINTERNATIONAL ORGANISATIONSAND END-USER PARTNERSAND END-USER PARTNERS
ACADEMIA - RESEARCHACADEMIA - RESEARCH
- Project Coordinator – TRAGSATEC- Executive Management Board Chair - ESA- 30 partners:
12 European and 2 INCO countries
Key Service Industry, Value Added and SME International institutions, and Key National Users Research, Universities
36 month Integrated Project within FP6
budget: 15 MEUR
Objectives:– definition of e-collaboration
platform for rural areas
– definition of technological and service requirements for the platform
– development and testing of the platform within Living Labs:• Rural Incubator, • Open Communities, • Governance, • Fishery, Forestry
– preparation of recommendations that stem from the project (including rec’s for regional development strategies and R&D priorities)
C@R project
adam.turowiec@itti.com.pl
http:/www.ami-communities.eu
http://www.c-rural.netWięcej informacji:
www.openlivinglabs.eu