Post on 07-Apr-2017
Advertising and Promotions
Advertising and PromotionsEvolution of AdvertisingTypes of Advertising
Evolution of Advertisingas human technology advanced, so did advertising peripherals
From simple black and white posters to road side LCD monitorsFrom black and white TV ads to Computer Generated Image assisted TV commercialsFrom Direct Mail to interactive Online Advertisements
Evolution of Advertising
Evolution of Advertising
Evolution of Advertising
Types of AdvertisingMajor TypesBrand AdvertisingRetail AdvertisingPolitical AdvertisingDirect Response AdvertisingBusiness to Business AdvertisingInstitutional AdvertisingPublic Service AdvertisingInteractive AdvertisingPoint of Purchase Advertising
Types of AdvertisingBrand Advertising
- brands establish long term identity or image in the minds of the customer
Types of AdvertisingRetail Advertising- done by local stores- aims to encourage people to go to the store
Types of AdvertisingPolitical Advertising
- advertising that promotes politicians or any political intent
Types of AdvertisingDirectory Advertising
- Type of advertising that shows a listing of companies, products or services
Types of AdvertisingDirect Response Advertising- direct way of simulating a response, usually a sale, through direct contact to prospect via mail, telephone, e-mail and now short messaging system(spam messaging)
Types of AdvertisingBusiness to Business Advertising
- business to business promotion for business to business products
Types of AdvertisingInstitutional Advertising
- Corporate Advertising, message is focused on maintaining or improving how the company is looked at by the market
Types of AdvertisingPublic Service Advertising- the message is for public service and non-profit in nature.- ad is for a good cause or to prevent a bad situation from happening
Types of AdvertisingInteractive Advertising
- run by webpages or via digital media (mobile phones)
Types of AdvertisingPoint of Purchase Advertising
- advertising done on the place were the product is being sold
Advertising ChannelsMediaOnlineTelevisionRadioPrintEventsSponsorships
Advertising ChannelsMedia ChannelTelevision AdvertisementsRadio CommercialsPrint MediaPostersBillboardsNewspaper AdsMagazinesOutdoor/Indoor Ads
Advertising ChannelsSocial Media Channel
FacebookTwitterInstagramYoutube
Advertising ChannelsEvents
Interest Based ActivitiesFun-runsConventionsInterest Specific Activities
Advertising ChannelsSponsorshipsCelebrity SponsorshipsSports SponsorshipsEvent Sponsorships
Advertising GuidelinesCreative enough to grab attention
Timely enough to be appreciated
Talk about the benefits
Make your message relevant and simple
Reading AssignmentTopicsIntegrated Marketing CommunicationConsumer Behavior