ActiveRain Best Tips for Using Print Marketing in Your Real Estate Business

Post on 28-Nov-2014

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ActiveRain Community Evangelist, Bob Stewart shares some of the great ideas of members shared for how they maximize their ROI on every dollar they spend on print marketing. Do you send out 'just listed' postcards? There might be a better way. Does your print marketing have a good call to action? We'll share some of the best. People still go to their mailbox, almost every day, so we want to make sure that when they get your message that it's the best possible message you could be sending.

Transcript of ActiveRain Best Tips for Using Print Marketing in Your Real Estate Business

Crowdsourcing the Way to Better Print Marketing

What is Crowdsourcing

Bob StewartCommunity Evangelist@activebob

Presenter

Idea Factory

You Guys and GalsActiveRain Community@activerain

Does Print Really Work Still?

80%+ of people go online to find listings

But Where Do Sellers Go to Find

an Agent?

We All Use These......

Signs Are Print Marketing

53% Used Yard Sign during Information gathering process

http://activerain.com/blogsview/3738629/print-marketing-what-works-

Anita ClarkWarner Robbins GA

Your Flyer is Print Marketing

77% of first-time buyers drove by a home viewed online

http://activerain.com/blogsview/3733945/print-marketing-is-it-a-waste-of-paper-

Debbie ReynoldsClarksville TN

What We Really Think of as Print

Marketing

Consistency

http://activerain.com/blogsview/3733277/how-print-advertising-works-for-me

Chris Ann ClelandBristow VA

Know the Farm(10% turnover per year)

http://activerain.com/blogsview/3724277/print-campaigns

Get Involved

Rick SnowEl Paso TX

A Great Place to Drive Them

You Need a Website

http://activerain.com/blogsview/3728963/without-a-great-website-print-means-nothing-

Dorie DillardAustin TX

Market Leader Pro

Buy Lists Based on:

AreaIncome

Homeowner/RenterLength of Residence

Estimated Home ValueAge

Lifestyle DataPolitical Affiliation

What Kind of Things Should You Send

Potential Call to Action

Get notified every time a new listing hits the market in ____

See What Your House Might Sell For

Get a Flyer for this Property Texted to You

Get a Free Valuation on Your Home

Market Statistics

*make sure it highlights your expertise

Recent Sales

Clear Call to Action

Text to Lead

http://activerain.com/blogsview/3738282/you-are-cordially-invited-to-the-marriage

Andrea SwiedlerNew Milford CT

Questions?