Activating your Brand Zealots thru Social Media

What is a Zealot?

The Cheerleader The Influencer

Good Branding Creates Zealots

Zealots Tell Others

Social Media The Media of Referral

1. Understanding what attracted Zealots to the brand in the first place

2. Determining what is impeding the ability to create more Zealots

3. Building a marketing platform to realize the potential of the brand

Building Zealots

Engaging your Zealots

Creating more Zealots

Finding your Zealots

68% of long-term customers stop buying because they

just don’t feel loved.

Joe Coe, author of The Fundamentals of Business to Business Sales & Marketing

Define “Best”

Define “Loyal”

Inside - Out Approach

Go with who you know

BFF approach

Proud supporters

Zealots

Guests

Prospects

Detractors

Finding your Zealots

Creating more Zealots

Engaging your Zealots

The average American business losses 50% of its customer base every 5 years.

- Harvard Business Review

Invite them in

Educate. Educate.

Integrate the Experience

Get them Involved

Engagement Points

!

!

Firestarters

Exclusives

promo codesfeaturesgiveawaystest / product reviewssneak peekseventsget it firstblog badges

influence

passion

sentiment

clicks

RTs

Measure Engagementcomments

likes

referral

database signup

sales

redemption

social sharing

blog posts

participation

views

visits

Organize yourselfto engage.

70%ListeningEngaging

ConversingSharing

30% Talking

Content Pushing

Tactical

Monitoring

Sales Actions: Online Sales; Retail Purchases

Engagement: Referral Measures

Followers: Social Media/Promo Sites; 1st Timers

Passive: Impressions

Track conversationsto actions.

Finding your ZealotsEngaging your Zealots

Creating more Zealots

“How likely to recommend” is the #1 measure of long-term

brand success.

Harvard Business Review

By Association

Supporters

Zealots

Get them Talking

wow

did you know?

Referral Targeting

Make it Easy to Share

Get a Rally Cry

Take on the Negative

Deliver the Unexpected

Ashley Schoenith

@ashleyschoenith

www.zealotrymarketing.com

www.guestrelationsmarketing.com