Muder Chiba

Actionable truthsinsights when you deal with Shades of Probability

THE BUSINESS OF ACTIONABLE TRUTHS

Muder Chiba

Black and White Shades of Probability

Muder Chiba

Actionable Business Insights

Business Truth

Actionable Business truths!

DEFINING THE INSIGHTS BUSINESS

We should focus on truths (with a small t). ‘truths’ that are real for us in the that context and useful to ‘turn the face of thought towards action and the future’! The insights with a small “i” !!

The Insights Business focuses on the acquisition of information or data and the parsing of insight from it. It attempts to describe the reality of the markets and the ‘consumer’ to aid decision-makers

The core business of Business Insights is Truth. Describing and circumscribing the Truth, therefore, becomes essential to the business of providing and acquiring Insights.

Muder Chiba

The Pursuit of Small ti

ti : truths & insights with small ‘t’ and a small ‘i’

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Agile SteadfastTrumps

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Sauce for the Goose

Sauce for the GanderIs Not

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Tactics StrategyDeliver

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Reflection ActionMeets

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Correlation CausationIs Not

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Map TerritoryIs Not

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Data IntuitionGuides

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And…

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Purpose SerendipityMeets

Purposeful Serendipity

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Finally…Epilogue

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Bruce Batmanis

Just sayin’

Muder Chiba

MarketComplexity

Decisions

Information

Complexity

Probabilistic decision-making perspectives

muder.chiba@gmail.com +919820620084