Post on 08-May-2015
description
Smart Phone. Clever Browsing.
Acquiring users in China, Japan and
Korea
@edithyeung
Dolphin was born Ex-Microsoft engineers frustrated with their mobile
browser, got together and built Dolphin for Android. (July, 2009)
Launched Dolphin Gesture World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010)
1,000,000 First 1M users achieved (July, 2010)
10,000,000 First 10M users achieved (Nov, 2011) Launched Dolphin Sonar
World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012)
China Telecom & KDDI Partnership Carriers love Dolphin
Dolphin Milestones
50,000,000 First 50M users achieved (Aug, 2012)
Series A Funding Partner with Sequoia and Matrix Partners
2013 100,000,000 First 100M users achieved (Jan, 2014)
US is no longer #1 Smartphone market in the world.
What country is the #1 Smartphone market in the world?
China is the fastest growing smartphone market in the world
Japan has the highest ARPU in the world
Korea is First Saturated Device Market
Start with Baby Step, Then Take a Giant International Leap Forward
App Stores in China
Forums in China
Preloading in China
Step 1: App Description
Step 2: Localization - Translating Your App W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes: • Numeric • Date/Time • Currency formats • Symbols • Icons • Colors • Graphics • Text string • Metadata • Launch tips • Push notifications • Help tips • Privacy policy • End user license agreement
Step 3: Culturalization - Building a Local Team
• Patent / IP • Partnership Agreement
• Email • Social Media • Phone
• Local News • Local interviews
• User acquisi@on • Email Marke@ng • Social Media • Website
Marke@ng PR
Legal Customer Service
Questions?
What is Dolphin doing internationally?
How you make money in international market?
How to find people to help translate?