Acquiring Gen Y Customers through Social Media

Post on 06-May-2015

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Interested in reaching out to Youth/Gen Y? Want to convert them to your customers? And even Brand Ambassadors? You will love this presentation shared at 8th India Marketing Summit by BIMTECH in association with PHDCCI in Delhi on Mar 14, 2014.

Transcript of Acquiring Gen Y Customers through Social Media

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Social Media Acquiring Gen Y Customers!

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Gen Y: Opportunity

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Customer Acquisition

Influence Lead Sale

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FB: Can a Small Business generate $?

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25% Revenue through Facebook

facebook.com/Chumbak

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FB: Is it still possible to Engage?

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Bewakoof: 18% TAT

facebook.com/Bewakoof

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SoMe: Can it be integrated into Offline?

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Possible to convert a Frustrated Customer into a Brand Ambassador?

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Ola Cabs

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Ola Cabs

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Full case study: http://bit.ly/ola-cs

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Can Mobile add to the Magic?

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QR (Quick Response) Codes

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How about brands engaging with each other?

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What else is possible?

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Ask Yourself!

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Thank You!

Let’s continue this conversation…

@MyDigitalVidya

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