ACHIEVE MORE: The Game-changing Role of

Intentional Education Strategy

Thursday, Jan. 24, 2013

Part I: 1:15 – 2:10 p.m.Part II: 2:20 – 3:15 p.m.

@AaronWolowiec

AaronWolowiec.com

Learning Road Map

• Challenges• So what?• Content• Marketing• Instruction• Discussion• Final Thoughts• Q&A• Wrap-up

ENGAGEMENT

Association Challenges

• Certification• Competition• Credit• Experience• Food

•Money• Regulations• Technology • Time• Value

• Create learning experiences that are appealing and engaging

• Develop and consistently apply a quality education strategy

• Implement a more intentional approach to meeting the unique needs of constituents

The Big Picture

Education Engagement Loyalty Membership Return

Education Equation

1. Identifying relevant content2. Effectively marketing

programs3. Innovative instructional

strategies

Identifying Relevant Content

• Needs/preferences• Interviews• Focus groups• Program evaluations• Environmental scan • Urgent/emergent• Job analysis• Best practices

Identifying Relevant Content

Effectively Marketing Programs

• Communication channels

• Multimedia• Branding• Value proposition• Testimonials

• Touch points/ release strategy

• Quality experiences• Differentiation• Sample content• Engage volunteers

Effectively Marketing Programs

Innovative Instructional Strategies

• Engagement• Transference• Genius bars• Idea swaps• Ignite• Lunch/dinner for 6• Bite-size learning• Mobile playgroundResource: http://bit.ly/Qssn2G

Innovative Instructional

Strategies

1. Identifying relevant content2. Effectively marketing

programs3. Innovative instructional

strategies

Next Steps

• Refine ideas– Action items– Resources– Completion dates

• Implement ideas• Accountability– Partner/team

• Evaluate/repeat

Final Thoughts

• The secret to your success is engagement• Education Engagement Loyalty

Membership Return• Identify and present relevant content• Market programs more intentionally• Leverage innovative instructional methods• Implement new strategies within 90 days

Leave a business card…

I’ll email the slide deck.

Aaron D. WolowiecMSA, CAE, CMP, CTA

(616) 710-1891aaron@eventgarde.comwww.eventgarde.com