Post on 16-Apr-2017
Today’s ‘socially’ inspired traveller
ASAP
About us
People you can talk to. Results that speak for themselves.
An award-winning social media agency, we're constantly evolving to push the limits of what your business can achieve.
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Accolades
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‘Social Media Agency of the Year’
‘South Marketing Agency of the Year’
‘Social Media Agency of the Year’
‘South Marketing Agency of the Year’
‘Social Media Agency of the Year’
‘Tourism Campaign of the Year’
Our clients
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Where would you stay?
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“I could make it a place I lived in…”
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Emotional choice
• Space
• Freedom
• Privacy
• Quality
• Homely
• Local
• Experience
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Marketplace
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• Awareness increasing
• Business stronger
• Leisure a challenge
• What do SA brands stand for?
• Emotions key
• How to communicate?BDRC International – Hotel Guest Survey 2016
Is the message clear?
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A hotel with more space and amenities?
An ‘Airbnb’ with brand standard?
Living Privacy
Homely Freedom
Shared values
Research to booking
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• Research gateway to booking
• How researching?
• Digital the key channel
• Research on mobile
• Content snacking
• Book on desktop
Social media approach
• Great for snackable content
• Convey emotion
• Content says “why here/us?”
• Drive brand awareness and credibility
• Create touch points
• LinkedIn good for business
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Social media approach
• Facebook key too
• Twitter for corporate comms
• Trend for Instagram too
• Realistic content schedule
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Facebook example
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• Targeted content
• Relevant & informative
• How improved?
• Linked to blog post
• Small post boost
• Custom audience
• Reach, awareness & traffic
LinkedIn example
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Other examples
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Other examples
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Social Advertising
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• Becoming a serious contender
• ‘outcomes’ have developed significantly
• Direct bookings
• Content driven; emotional reinforcement
Social vs. traditional
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Channel Impressions Clicks Cost
Daily Telegraph 1,336,760 5,333 £35,000
Readers Digest 1,200,000 3,390 £25,000
Guardian 412,000 £30,000
Social vs. traditional
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Channel Impressions Clicks Cost
Daily Telegraph 1,336,760 5,333 £35,000
Readers Digest 1,200,000 3,390 £25,000
Guardian 412,000 £30,000
Facebook 562,000 18,750 £15,000
Social vs. traditional
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Channel Impressions Clicks Cost
Lonely Planet 500,000 3,400 £17,820
Trip Advisor 1,822,834 £25,500
Travel network 3,000,000 2,177 £32,400
Social vs. traditional
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Channel Impressions Clicks Cost
Lonely Planet 500,000 3,400 £17,820
Trip Advisor 1,822,834 £25,500
Travel network 3,000,000 2,177 £32,400
Facebook 750,000 27,222 £17,500
Learnings
• Audience awareness growing • Need to communicate emotional value• Digital critical for travel research & booking • Social perfect to host “snackable” content • Create touch points – business & leisure audiences• Content - tell not sell but some offers – boost• Social Advertising now a contender• Big opportunity to do it right
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Questions
Rich BirtwhistleSales Director
+44 (0) 7809 205 293
rich@digitalvisitor.com
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