access: unlocking our content

GLAM-WIKI 2009

paula braymanager, visual & digitisation servicespaulab@phm.gov.auwww.powerhousemuseum.com/imageserices

access:unlocking our content access: unlocking our contentaccess: unlocking our content

Flickr Commons + beyond

Powerhouse Museum

photographyaudio visualphoto library

image resource centrerights & permissions

Digital, Social & Emerging Technologiesweb, learning technologies, library, visual & digitisation services

pic of photo librarypic of photo library

produce a lot of stuff

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some goes in the gallery

photography by Marinco Kojdanovskiphotography by Jean-Francois Lanzarone

most goes online

some goes to other sites

two accounts

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The Learning Federation

The Learning Federation screen grab

we make our content available

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aim: to make our content available for free for EDUCATIONAL purposes

photography by Marinco Kojdanovski

on april 8th 2008 we took a *risk*because we wanted our

content to be AVAILABLE

Photography by Jean-Francois Lanzarone

released images under

no known copyright restrictions

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....make these collections even richer.

to

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&

get to know our community....

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We had not done an OPEN ACCESS project before this

some thought it risky and we would lose CONTROL

photography by Perpetual Sunset

high value, sydney centric, sold copies, rarely exhibited, no major publication,

not known for photographic content

no measures

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big ?

how will this affect sales

we did expect

visitation to be highlots of tagging

comments

in the first four weeks

40,000 views230 contacts2500 + tags

now over one million viewson 1200 images

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pull tags back to our website

what happened in Flickr to change policy about better access for the EDUCATION sector

?

we saw innovation

Paul Hagon

we saw location identification

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we made CONNECTIONS with this contact

numerous accounts of citizen research

Image courtesy Randwick City Library Services

Photography by Sutto

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Mala Gabrielle

Sutto

shared stories on Photo of the Day

our content was re-used & shared with us

photo by shealo

we developed partnerships

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all this happened on a very small % of our content

what could happened if we released lots of contentFREELY for non-commercial applications?

now back to sales

does increased visitation PROMOTE sales?

and what VALUE do we place on promotion

&

second a guess

income from reproduction rights is lowcompared to other income streams across other areas of organisation

there is never profit.......

traditional image licensing models based on print publication

Photography by Paula Bray

not sufficientare they going to see

us into the future?

photography by Lastaii we are not as fast as Flickr

1 click

2 click

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so why do OPEN ACCESS?

enable rich researchencourage innovation

photography by mag3737

photography by DennisSylvesterHurd

Australian schools: payed $50,000,000 in2006 part VB statutory licensing

jumped $10,000,000 from 2005

reduce copying fees for education

there are complications

photography by pfffpustekuchen

no fair usefair dealing = limited

S200AB new provision?

this is not new

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investigate the new provisions in the copyright actreview acquisition license agreements

options for copyright holders

Due to the Commons on Flickr

currently working on a NEW model...

we realise there needs to be income

other options

photography by 1 Adam

to benefit the EDUCATION sector

pic of thinkspacepic of thinkspace

photography by Jean-Francois Lanzarone

this initiative has made us rethink access

initiated by George Oates 2008Flickr screen grab

thank you

paula braymanager, visual & digitisation servicespaulab@phm.gov.auwww.powerhousemuseum.com/imageserices

sPowerhouse Museum photographers

all Flickr members using Creative Commons licenses