Post on 16-Jul-2020
ABOUT STAPLES®Staples, Inc. (NASDAQ: SPLS) is the world’s largest office products company and second largest internet retailer.
Through their world-class retail, online and delivery capabilities, Staples® offers office supplies, technology products and services,
facilities and breakroom supplies, furniture, copy and print services and a wide range of other product categories.
STAPLES_CASESTUDY SUMMER 2017
THE CHALLENGE
The retailer was seeking an incentive with
broad appeal to generate sales and increase
average customer spend in-store. They required
a cost-effective solution to increase response
from their weekly newspaper advertisements.
THE SOLUTION
Staples® tested spend & get offers in three
markets, featuring the promotion in their Sunday
sales circular. The offer encouraged consumers
to visit the retailer and spend $75 in-store to
receive a $25 Restaurant.com Gift Card.
THE RESULTS
In testing, the Restaurant.com Gift Cards
achieved instant and significant conversion.
The retailer launched a national campaign,
expanding the offer to more than 1,300
stores nationwide.
CHALLENGEDrive retail sales and increase average customer spend at checkout
RESULTAfter successful testing, the
retailer launched a national campaign with 1,300 stores
SOLUTIONOffer $25 Restaurant.com
Gift Cards to customers who spend $75 or more in-store
Restaurant.com is the nation’s largest dining deals site, offering great deals at thousands of restaurants and online providers nationwide. Restaurant.com Business Incentives offers industry-leading Incentive & Loyalty Solutions for business. From dining and entertainment to travel, we have a variety of high-value, low-cost solutions to fit your goals and your budget. For more information, please visit www.Incentives.Restaurant.com
After two weeks of national campaigns, Staples® rewarded 430,000 $25 Restaurant.com Gift Cards generating more than $30 million in retail sales.