Rasmus AuctionsIRON PLANET

Online Only Auctions

What being sold at online only auctions ?

Why utilize online only auctions. Quicker Turn Around for clients Cost Advantages to the auction company

▪ Run Multiple Auctions at once▪ Little to No Marketing Costs▪ No Auction Day Labor ▪ Able to take small auctions and make money.

Solutions Provider

An On Demand Auction System for auctioneers, governments, and non profits.

The System – Applies to the other software options currently available such as. Bidder Central JBS Software – MaxaNet Proxy Bid Auction Flex Bid Spotter CUS Auction Anything

Difference in Systems

Auction Software with an online bidding module. Load Data and Pictures into your auction software, upload for

bidding, download back to auction software when the auction is over.

SAAS Software As A Service

The application is completely web based and can be accessed anytime, from any internet connection.

Customer Database Shared Customer Database Retain the Customer / Buyer Database as your own.

The On Demand Auction System

Sample Auction – Coffee & Deli Shop1. Marketing – Day 1

1. Mailer – Oversized Post Card1. Need Pictures and List of Equipment to promote2. Use an On Demand Printing Company

1. Time Frame for printing and mailing - 5 days3. Order Mailing List – Info USA

2. Place Print Advertising if needed.3. Internet Sites

1. Auction Zip 1. Develop Ad / Terms Location and add Pictures2. Ad shows up on your own web site, WAA, and NAA

On Demand Auctions

Auction Setup – Day 2 Setup and Catalog the auction

▪ Better Lots get tagged up front▪ Place is cleaned up and ready for an auction▪ Taking and Keeping Track of the Pictures.

Day 3 ▪ Finish any setup and put signs up.

▪ Sign Up Next Auction

Day 4 ▪ Enter Lots, Pictures and Video into your online bidding

platform.

Auction Setup

Auction Setup

On Demand Auctions

Day 5 Proof the Auction

▪ Spelling, Consignors are correct, etc. Create Auction Catalog in PDF Format.

▪ Bullzip – Free PDF maker.▪ Post to Auction Zip▪ Post to your online auction site.▪ Add more pictures to auction zip▪ Go Live with the auction▪ Send out e-mail blast to your clients.▪ Post an ad on craigslist.

▪ Repost your ad because it got flagged.▪ Buy Google Ad Words – Make ad and go live

Google Ads

Google Search Results

On Demand Auctions

Length of Auction 6 to 7 days after advertising is received.

Preview 2 days before auction closes. Auction Center – Open daily for preview

Auction Closing Time Evening for General Audience 2:00 PM Local Time for Business Assets

Lot Info

1. SKULot Number, VIN, MLS # - Prints on customers invoice after the description

2. Quantity – xx multiplies out the bid – must take all3. Short Description4. Unit- Sq Foot , etc5. Opening / Starting Bid6. Bid Increment7. Bid Reserve8. Weight9. External Information

Links to other URL’s10. Long Description

Long Description

Complete HTML Editor Like a word processor to build out a

complete web page, add Video, Pictures, and more text.

Cut and Paste from other web sites Does not print on invoice

Editor Built In for Description

Cut and Past Long Descriptions

Starting Bids & Reserves

Starting Bids Low High Start at the Reserve A good rule of thumb is to have the

starting number reflect how you would in a live auction.

Bidding Rules

Different Software Products Have Different Bidding Rules. Bid whatever Let the buyer raise their own bid Set Increments depending on the

amount the bid is at. Enforceable rules that have starting

bids, required bid increments, and optional reserves.

Bidding Module

Bidding Module Continued

The Buyer

Does your bidder no how much they have spent so far?

Do they know if they are in or out? Do they receive e-mail alerts? Do they know what they won, when

the auction closes? Can they print and pay their invoice

online?

Communicating With Buyers E- Mail

Built in e-mail service.▪ E-Mail all customers and consignors ▪ E-Mail just customers bidding on lots in that auction.▪ E-Mail just the top bidders.

Handling Questions and Answers Constant Contact – E-mail service Phone Live Chat

Questions to Auctioneer

Internal E-mail System

Dynamic Closing

Auction starts closing from the beginning at set intervals.

Auction on that item may extend 5 minutes until there is no bidding, before moving on to the next lot.

If a bid is placed within 5 minutes of the scheduled auction end,   the auction closing time will automatically extend on the whole auction by an additional 5 minutes. .

Processing Invoices

Printing invoices and calling for payment, or sending an e-mail for payment to a pay pal account.

Who has the data Is it back in at the office Or is it available online.

Can the Invoice be spilt for multi location auctions or for sales tax reasons?

Authorize.Net provides a payment gateway. Take bankcards online and monitor the payments anywhere.

Authorize.net

Shipping Order and Order Pickup

Need a system to know who wants their orders shipped and who is going to pick it up.

Shipping Orders Craters and Freighters Freightquote.com

▪ If shipped you need to monitor that it was received.

Consignor Management

Assign consignors to an auction Allow consignors to enter their own data.

▪ Exchanges Track what has been paid for that consignor. Flexible Fees to consignor.

No Commission Flat Rate Schedule Combination Additional Fees

▪ Marketing▪ Cleaning▪ Repair

Management Reports& Other Things to Look For

Export of Sales to Excel Sales, Fees, Commissions, Sales Tax, etc. Lots Not Sold

▪ Are you able to sell unsold lots after the closing time.

▪ Are you able to sell lots that were bid on under the reserve.

Lots Not Paid For

Tracking Inventory

Consignors Tagging the piece

Lot Numbers, VIN’s, & MLS #KU SKU

▪ Internally and External Numbers Reselling unsold inventory

Assign Consignor to The Auction

After Auction Bidding Results

Secure Payment System

Tracking Shipments

Consignor Menu

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