Post on 19-Jul-2015
Introduction
It is information relay to a large population.
This is by different channels.
Mass media has been on the expanding edge.
It has had transformations since the 19th century
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Categories of Mass Media
Outdoor media.
Print media.
Broadcast media.
Film media.
Internet media
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Characteristics Of Mass Communication
Comprises methods of production and distribution.
Involves commodification of symbolic forms.
Has production and reception of information contexts.
Entails a wide use of visual images
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Use of visual images
Communicate a lot of information if used well.
It is more on electronic media.
Are widely employed in outdoor media too.
Masses of people get message through a single image.
Visual images are easy to use to convey information.
It takes a glance to read and understand.
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For More Information on Mass Media
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