Abhirup ChakrabortyIndian

Age: 23 YearsProf: Brand Consultant/StudentInfluence: Cashless InnovatorInterests: Music, Gadgets, Inter-cultural exchanges, travelling, coffee, conversations and knowledge exchange always welcome.

“Innovation is a Gramophone that can play CDs. Cashless. Unique. Catchy.”

The Disruptive Diva-Nike always perceived an Alpha-Male Brand.-More females taking to fitness, training, sports and adventure-Sense of Establishment. Sense of Parity with Men.

“We have equally stressful jobs, demanding lifestyles and treacherous schedules. Fitness is a must for girls too. Its not just for the guys”

-Hitting the Gym, dressed just right, is no less than a statement.“I’d like the right coordinated colours, the brand and it shouldn’t look like an ordinary pair”

Nike Change Agent:

Checklist of a Disruptive Diva:

Established Brand. Premium/Exclusivity Fashionable Not just an ordinary pair Assertive yet Assuring

“A Nike is a Nike. I can call it semi-luxury. And usually there’s a new shade of colour I haven’t seen on a shoe before. Nike Feels good, I’m hooked on since I

started working out.”