Post on 12-Apr-2017
Boxing Day
British consumers are motivated by trending fashions; their clothes are a reflection of who
they strive to be.
Aspire For A&F
The Campaign
Phase One:Social Media
Phase Two:Fashion Bloggers
Phase Three:
Boxing Day
Facebook:9,143,905 likes• H&M:
21.1M• Zara:
23.3M• Topshop:
4M
Twitter:609K followers• H&M: 4.2M• Zara: 583K• Topshop:
986K
Market Opportunity
#AspireForAFWhat do you aspire for?
Launch Video
Aspire For Romance Aspire for Leather Aspire for Snow Days
Social Media
Instagram Twitter UGC
Spotify
7 Burlington Gardens, London W1S 3ES, United Kingdom
+44 844 412 5750
Reg Trans Date/TimeCashier
1 1234 2014-12-26 12:000001234
---------------------------------------------------------------------------------
0349012 DENIM SHORTS £90
Item Discount £109039281 LEATHER JACKET
£150 Item Discount £153459002 SPARKLE SHIRT
£86 Item Discount £5
TOTAL£296
Your Aspire For Experience Code:A57L98-0219H
Boxing Day
Aspire For Experience
Projected Costs
Aspire For Video: $23,530
Fashion Bloggers: $225,000
In-Store Event:
$200,000Total:
$448,530+ + =
TimelineDecember
Boxing Day
January
Week 1:• Video
Release• Social
Media Launch
Week 2:• Sample
Distribution
• Blogger Hype
Week 3:• UGC
Reposting
In-Store:• Code
Release• Spotify
Playlist
Aspire For Experience:• Fashion
Bloggers
What do you aspire for?
Aspire ForSucce
ssGreatn
essFashi
onNew
ExperiencesSnow
Peace
Love
Victory
Fitness
Creativity
Friday NightsDanc
eChocolate
CakeDays OffA&F
New
Style