A PERFECT E-COMMERCE SOLUTION

The Company…

A company owned by Catrina.Focuses on casual wear for consumers aged 18 to 22.Has over 300 locations in the United States, and is expanding internationally.operates three offshoot brands: aberchrombie (childrenswear), Hollister Co., and Gilly Hicks.

A&F ProductsMens Classic ShirtsMens HoodiesMens Long Sleeve TeesMens Plaid ShirtsMens Premium SweatersMens Rugged OutwearsMens Short Sleeve TeesMens Swim ShortMens Vintage FleecesMens Vintage PolosMens Vintage Shorts

Womens Athletic ShortsWomens Classic ShirtsWomens Classic ShortsWomens Classic SkirtsWomens HoodiesWomens JeansWomens Jeans ShortsWomens Knit Tanks & CamisWomens Leather ThongsWomens Long Sleeve TeesWomens PantsWomens Premium SweatersWomens Short Sleeve TeesWomens Vintage OutwearsWomens Vintage Polos

•Accessories•Cologne•Body care

Market

Geography United States: 81.35% Europe: 12.80% Other: 5%

Age: Kids wear Men’s classic Women’s vintage wears

A&F has 4 brands to cater their segmented market.•Abercrombie and Fitch•Abercrombie kids•Hollister•Gilly Hicks

IncomeWith high end fashion prices reaches twice that of its competitors

GenderMale Female

Functionality

Customer can select Size, color, style as their wish.

Customer profileUser reviews/comments??

Model View

Promotion

Grayscale and features outdoor settings

Models, and photo shoots

Gallery of current photography

International near-luxury lifestyle concept.

Majority of designs trend-driven.

Abercrombie & Fitch Credit Card, issued by the World Financial Network National Bank.

Pricing

•Prices are recognized as the highest in the youth-clothing industry.

User login will help customer to retrieve latest updates from A&F.

Market research

Competition Competitors with an e-

commerce solution. Competitors without

ecommerce 56 in the internet retailer,

according to top 500 guide report of its sector in terms of profitability and sales

Products Men’s, women’s and kids

casual clothes and accessories.

Innovation Abercombie kids State of the art Innovation &

Design Center (IDC) is one-of-a-kind in specialty retail and gives a distinct advantage over the competition.

 A multi-million dollar complex, the IDC allows them to set the fashion trends by researching, developing, and applying new graphic techniques, washes, and fabric ideas to their product. 

capital expenditures related to information technology was approximately $35 million

 

Business Model

A&F operates online with their web sites as well as offline with the outlets.

The Brand

Name – Uniqueness, Benchmarked brand in the world

Design – Casual ware specialistGray scale online & offline themeHigh-end markets

Regional – Operates internationally (USA, Europe, Asia, Australia)

Group Members

Student ID

> 10298070> 10297278> 10298002> 10297316> 10297341> 10297308> 10297294

Name

Chinthaka Samarawickrama, HiranKrishan Sadeep Fernando, ChakkrawarthigeMichel Anderson, WinstonSumudu Maduranga, M.M.KeshanViraj Kariyapperuma, NiroshaWijesinghe Gunarathna, I.A.E.L.Yasith Navoda Abeysinghe, Thalpe Palanage

THANK YOU…