March 2015

ABC Radio From UX Strategy to Agile Development Cameron Grice, Agile Lead ABC Radio Multiplatform

abc.net.au/radio

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Making Space for Agile Development • How we won the support of an organisation by sharing a product vision.

My Agile Conversion • My conversion from a skeptical designer to an Agile product lead.

Overcoming Complexity • Creating a product in a multi-faceted department with legacy digital systems.

Aligning Teams to Resolve Dependencies • Identifying needs and negotiating solutions across teams.

Outline

From UX Strategy to Agile Development

Making Space for Agile Development

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Tested Strategy & Product Vision

Research & Strategy Project FE & ABC Radio Online Strategy

• Contextual inquiries • Audience surveys • Internal workshops • Real world insights

Product Vision Personal Radio

• Business goals & vision • Current state

Design & Development Continuous Delivery

VALIDATED STRATEGY

• Experience vision • Prototype testing

• Improved discoverability • Universal audio player • Mobile audio formats • Radio API

DISCOVER & DEFINE DELIVER

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Audience experience vision

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The easy to listen to companion in my daily activities

Photo: Source Unknown

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Key Research Insights

Discoverability impacts online audio content reach

Online struggles to deliver the convenience that drives

radio consumption

Connectivity and cost issues are impacting our reach on-the-go

Smartphones are becoming people’s media hub

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Audience Value Proposition

•  Only listen to what you want to hear

•  A variety of voices to keep you company, inform you or stimulate your mind

•  Curated music to match your mood

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Making Space for Agile Development

Create discomfort with the current situation.

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Making Space for Agile Development

Gather support by offering a future vision & exit plan.

From UX Strategy to Agile Development

My Agile Conversion

Radio Player Beta

Public Beta Only Live streams

‘Winning’ Chevron Chart

×  

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Stop your agency sucking at web development with this one weird old tip

Kynan Hughes Technical Director, The Monkeys

@k7n4n5t3w4rt

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It’s not doing Agile, it's going Agile

Nicholas Muldoon Product and Engineering Coach at Twitter

@njm

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Spotify Culture

– Henrik Kniberg Agile/Lean coach at Spotify

@henrikkniberg

http://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1

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My Agile Conversion

Don’t follow a process blindly, understand the purpose to avoid stuffing it up.

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My Agile Conversion

Persuade others by showing how competitors successfully work with Agile processes.

From UX Strategy to Agile Development

Overcoming Complexity

Legacy Audio Players

Divergent Technical Systems

Hundreds of Programs

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Differentiation – Targeting New Listeners

•  Discover by categories •  Exposes current broadcast

and new listeners to radio content

•  Content marketing •  Catch-up listening •  Browsing ‘news & information’

Broadcast Listeners Happy with the status quo

New Online Listeners

PLAY Current Station

Websites New

ABC Radio Website

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Differentiation – Planting a Seed

Current Station Websites

Awkward tree old features

New Radio Website

Immature, limited features but seed is planted

Old Websites Obsolete tree,

can be turned off

New Radio Website

Full-featured & mobile friendly

Now Future

Based on, Brad Frost, Planting the seed for a responsive future http://bradfrost.com/blog/mobile/planting-the-seed-for-a-responsive-future/

High Value & Targeting a Gap

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Prioritisation – Finding High Value Features with a Formula

Customer Value

Cost of Delay

Risk or Opportunity + +

Effort & Complexity

= Score

Barry O’Reilly, Author, Lean Enterprise | Garry O’Brien, Principal Consultant, ThoughtWorks http://www.slideshare.net/ThoughtWorks/barry-oreillyandgaryobrienleanenterprise

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Prioritisation – Scored Product Backlog Items

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Working with Stakeholders

Delegated responsibility to protect the development team.

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Working with Stakeholders

Avoided & defended the team from irrelevant meetings so that we could stay focused.

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Overcoming Complexity

Prioritise high value items with a formula & adjust by following your instincts.

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Overcoming Complexity

Find your cornerstones so you can develop in a meaningful sequence.

From UX Strategy to Agile Development

Aligning Teams to Resolve Dependencies

Radio Player Beta

Public Beta Only Live streams

Quick & Cheap Prototype

Internal Prototype

Gantt Chart

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Aligning Teams to Resolve Dependencies

Agile Lead

Architect

Developer

Developer

Product Manager

Tester

Designer

Developer

Developer

Product Manager

Tester

Team 1: Front-end Team 2: Back-end API

Product Manager • What to build

• Return on Investment

Agile Lead • How to work together

• People & Process Team

• How to build it • Delivery

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Aligning Teams to Resolve Dependencies

Negotiate the rules of engagement upfront & define standards together.

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Aligning Teams to Resolve Dependencies

Use UX artifacts to demonstrate the vision.

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• UX vision & artifacts were fundamental in kick-starting Agile development

•  It’s now strategic priority for the organisation

•  I’m more than a convert, now an advocate

Summary

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• Have a good compass when prioritising as there is always more that can be done

• Always reflect on the intent of the process

Summary (continued)

From UX Strategy to Agile Development

Cameron Grice, Agile Lead ABC Radio Multiplatform @camerongrice Come and work at the ABC abc.net.au/careers