Post on 28-Jul-2015
PLASTIC BAGSCOMMUNICATION AND EDUCATION
RÉGIS FRIAS / ELINA HILDÉN / JUNE SEO / NANAKO TANI
BRIEFTO RAISE THE AwARENESS ABOUT THE PROBLEMS OF PLASTIC BAG USAGE IN A POSITIvE wAy, AND THEREBy HAvE AN IMPACT ON PEOPLE’S PLASTIC BAG USAGE AS THE CONSUMPTION AND DISPOSAL OF PLASTIC BAGS IS SUBSTANTIALLy DEPENDENT UPON ONE’S LEvEL OF KNOwLEDGE AND wILLINGNESS TO REDUCE AND RECyCLE.
DO yOU REMEMBER wHEN yOU MOvED TO yOUR FIRST APARTMENT?
NEw HOMENEw RESPONSIBILITIES
NEw DECISIONS
9 000 FLATS
18 000TENANTS
10 000NEw CONTRACTS
4 500INTERNATIONAL
25%
RESEARCH
HEIKKI SUOMINEN
A-KASSI
PASI NURMINEN
PALPA
JUHA LEHTONEN
vIIKKI
JOUNI RIUTTA
BIOBAG FINLAND Oy
SENJA FORSMAN
S-GROUP
HELI KALTIOKUMPU
vAK1&3
SATU HASSI
GREEN LEAGUE
ERJA SOLO
KUMPUOTI
IRENE ETäSALO
SUOMEN LäHIKAUPPA Oy
TOMMI KOLJONEN
LASSILA&TIKANOJA
TONI
wASTE COLLECTORLASSILA&TIKANOJA
MARJO MyLLyRINNE
ENvIRONMENTAL EDUCATOR
ELMIIRA KUTvONEN
HOAS TENANT
CAROLINA REBELO
HOAS TENANT
RyO yOSHIKAwA
HOAS TENANT
SUSAN HEIKKILä
HOAS TENANT
GEyOUNG PARK & HEySUN RyU
Ayy TENANTS
JULIA TROFIMOvA & SOKO PARK
Ayy TENANTS
NOORA ALASUUTARI
HOAS TENANT
LAURA
HOAS TENANT
SUHyUN PARK
HOAS TENANT
HEIDI KONTTINEN
HOAS TENANT
MARIA ELIZAROvA
HOAS TENANT
wAKANA MORI
HOAS TENANT
wASTE ROOM, RöRSTRANDINKATU 3
BIOwASTE @ äMMäNSUO LANDFILL LASSILA&TIKANOJA, vALIMOKATU
RECyCLING POINT IN KUMPULA
A-KASSI
SATU HASSI
MINISTRY OF ENVIRONMENT
S-GROUP
KUMPUOTI
SUOMEN LÄHIKAUPPA
MARJO MYLLYRINNE
HELI KALTIOKUMPUVAK 1&3
JUHA LEHTONENVIIKKI
BIOBAG FINLAND OY
LASSILA&TIKANOJA
EU
HSY
ÄMMÄNSUO LANDFILL
WASTE ROOMRETAIL STORES
TENANTS
TENANTCOMMITTEES
WASTE COLLEC-TORS
RECYCLING CENTER
PLASTIC BAG MANU-FACTURERS
HOAS
A-KASSI
SATU HASSI
MINISTRY OF ENVIRONMENT
S-GROUP
KUMPUOTI
SUOMEN LÄHIKAUPPA
MARJO MYLLYRINNE
HELI KALTIOKUMPUVAK 1&3
JUHA LEHTONENVIIKKI
BIOBAG FINLAND OY
LASSILA&TIKANOJA
EU
HSY
ÄMMÄNSUO LANDFILL
WASTE ROOMRETAIL STORES
TENANTS
TENANTCOMMITTEES
WASTE COLLEC-TORS
RECYCLING CENTER
PLASTIC BAG MANU-FACTURERS
HOAS
I TRy TO MAKE THE wORLD BETTER By SELLING ORGANIC
PRODUCTS.
THE NEARBy SHOP CAN BE AN ExAMPLE OF HOw
EASILy wE CAN CHANGE OUR LIFESTyLE TO A BIT MORE EARTH FRIENDLy ONE.
“
”
I CAN LEAD THE THINGS BUT I’M NOT TAKING SOLE RESPONSIBILITy.
wHEN yOU KNOw yOUR NEIGHBOURS IT’S HARDER TO THINK IT’S SOMEBODy ELSE’S PROBLEM. wHEN yOU HELPED BUILD SOMETHING yOURSELF yOU wILL TAKE CARE OF IT AS wELL.
“
“
”
”
IN GENERAL, PEOPLE THINK THAT THINGS ARE wELL TAKEN CARE OF wHEN THEy ACTUALLy
ARE NOT.
HALF OF THE TRASH COMING TO LANDFILL COULD BE
RECyCLED.
“
”
marjo myllyrinneenvironmental educator
FINDINGS
81/87CARRIER BAGS BOUGHT TO BE USED
AS A TRASHBAG
93%
REDEFINED BRIEFTO RAISE THE AwARENESS ABOUT RECyCLING AND wASTE MANAGEMENT By EMBEDDING AN INTERvENTION IN THE SySTEM SO THAT IT IS MORE UNDERSTANDABLE, TRANSPARENT AND EFFORTLESS FOR EvERyONE.
“SEE NO EvIL, SPEAK NO EvIL, HEAR NO EvIL”
“LET yOUR CURIOUSITy LEAD yOU”
“MONKEy SEES, MONKEy DOES”
MONKEy SEES:
HOME
RECyCLE
wASTE
HOME
RECyCLE
wASTERETAILSTORES
HSy
COLLEC-TORS
NEIGH-BOUR
MONKEy SEES:
HOW MIGHT WE MAKE PEOPLE THINK BIG?
HOW MIGHT WE MAKE THE
SYSTEM IDIOT PROOF?
HOW MIGHT WE VISUALISE THE
VALUE?
UNDERSTANDING
EMPATHY
VISUALISING
TRANSPARENCY
IDIOT PROOF
EFFORTLESS
MOST AwESOMEHAPPy BRUNCH EvENT EvER
MOTIVATE(D)PEOPLEFREE FOODLOCAL SHOPS
LANDFILL TOURHSY
TRUCK DRIVEL&T
TOOLS AND INFORMATION
BLOG AND VIDEO
WORK
BETTER ENVIRONMENT
BLOG (TOOLKIT) + vIDEO
+
NExT STEPS OF MAyBEE
MOTIVATE(D)PEOPLE
WORK
BETTER ENVIRONMENT
MOTIVATE(D)PEOPLE
WORK
BETTER ENVIRONMENT
MOTIVATE(D)PEOPLE
WORK
BETTER ENVIRONMENT
MOTIVATE(D)PEOPLE
WORK
BETTER ENVIRONMENT
MOTIVATEDPEOPLE
WORK
BETTER ENVIRONMENT
MOTIVATEDPEOPLE
WORK
BETTER ENVIRONMENT
THANK yOU!
MOTIVATEDPEOPLE
WORK
BETTER ENVIRONMENT
MOTIVATEDPEOPLE
WORK
BETTER ENVIRONMENT