Welcome…In Sync: Making Your Online and Offline Brand (and Voice!) Congruent

#AACS2013 Follow on Twitter @MoniqueRamsey

Meet Monique

Founder, Cosmetic Social Media

20+ years experience: medical practice management, marketing, training, and consulting

Certified Relationship Marketing and Social Media Strategist (2009)• Winner 2010 #influenceSD Award for Best Social Media in Business

• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)

Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio

Contributor to Cosmetic Surgery for Dummies

Board – San Diego Social Media Society

♥music, ♥USC, ♥sports,

♥spa days, ♥shoes

♥driving fast ♥creative

endeavors!

#AACS2013 Follow on Twitter @MoniqueRamsey

#AACS2013 Follow on Twitter @MoniqueRamsey

The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. –MarketingMagazine.co.uk

Branding

#AACS2013 Follow on Twitter @MoniqueRamsey

• Who are you? • How is your

practice unique? • Could you explain

your brand to the person next to you right now?

#AACS2013 Follow on Twitter @MoniqueRamsey

The intrinsic believability your brand evokes converts awareness to

commitment.

Brand Trust

A promise of service, quality, dependability, benefit, etc. – not just for

the product or outcome, for the company behind the product

#AACS2013 Follow on Twitter @MoniqueRamsey

Embrace it… Live it…

Breathe it…Sing it…

Sweat it…

#AACS2013 Follow on Twitter @MoniqueRamsey

Consistency

Make sure the brand image is

consistent across EVERY patient

touchpoint.

#AACS2013 Follow on Twitter @MoniqueRamsey

Website

Contests

In-Office Promotions

Social Media and Apps

#AACS2013 Follow on Twitter @MoniqueRamsey

E-blasts & mailers Exam Room

displaysPrint: Ads & CollateralPromotions / Specials

Events

Facebook timeline cover photo

#AACS2013 Follow on Twitter @MoniqueRamsey

Mobile Marketing

#AACS2013 Follow on Twitter @MoniqueRamsey

Voice

“The one thing you never want to delegate is your

voice!”

~ Mari Smith

Monique and Mari on the set of “Crunch Time”

#AACS2013 Follow on Twitter @MoniqueRamsey

Voice

toneFormal ChattyTechnical Layman’s termsDistant AccessibleAuthoritative Human/HelpfulSerious FunPoised Irreverent

“The one thing you never want to delegate is your voice!” ~ Mari Smith

#AACS2013 Follow on Twitter @MoniqueRamsey

Voice

#AACS2013 Follow on Twitter @MoniqueRamsey

Voice

Platform-specific

You will have to adjust your voice slightly depending on the platform’s audience (LinkedIn is more formal than Facebook, for instance)

#AACS2013 Follow on Twitter @MoniqueRamsey

Measure 4 ConsistencyStaff:

follow throughfriendliness

Office: comforthospitalitywait time

(appt., phone, etc.)Surgical Experience:

Pre-opSurgery DayPost-op

vs. patient expectations

#AACS2013 Follow on Twitter @MoniqueRamsey

Questions?Thank You!